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Social Media Marketing, Second Edition: Strategies in Utilizing Consumer-Generated Content

Emi Moriuchi

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₹1,876
Current price ₹1,876

• Author(s): Emi Moriuchi • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralFaced with constant changes in consumer behavior, marketers are seeking various tools to promote and marke...

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Consumer Information Processing: Decision Making

James R. Bettman, Vibrant Publishers

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Current price ₹7,483
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
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₹7,483
Current price ₹7,483

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchConsumer Information Processing: Decision Making by James R. Bettman provides a pioneering exp...

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Mind Over Money: Psychological Pricing Strategies for Today's Market: Unlock the Power of Consumer Psychology to Transform Your Pricing Strategy and E

Harper Elliott

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₹1,437
Current price ₹1,437

• Author(s): Harper Elliott • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralUnlock the transformative power of psychological pricing to revolutionize your business's strategy. ...

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Exam Prep for Consumer Behavior by Peter & Olson, 8th Ed.

Mznlnx

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Current price ₹3,160
Original price ₹3,792
Original price ₹3,792
Original price ₹3,792
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₹3,160
Current price ₹3,160

• Author(s): Mznlnx • Publisher: Mznlnx • Publisher Imprint: Mznlnx • BISAC: GeneralThe MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you mas...

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piNautilus: Guide for Personal Navigation

Eric K. Beschinski

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Current price ₹1,727
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₹1,727
Current price ₹1,727

• Author(s): Eric K. Beschinski • Publisher: Greenfire Innovations, LLC • Publisher Imprint: Greenfire Innovations, LLC • BISAC: Personal Growth - GeneralLeaders must have clarity to have effective influence. The πNautilus methodology is a clear,...

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Unterstützungsmöglichkeiten des Key Account Managements durch das Controlling in der Konsumgüterbranche

Marc Knuff

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Current price ₹7,423
Original price ₹8,463
Original price ₹8,463
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₹7,423
Current price ₹7,423

• Author(s): Marc Knuff • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2001 im Fachbereich BWL - Controlling, Note: 1.3, Technische Universität Dortmund, Sprache: Deutsch, ...

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Customer Care Chronicles: Mastering the Art of Customer Service

David Thompson

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Current price ₹1,397
Original price ₹1,960
Original price ₹1,960
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₹1,397
Current price ₹1,397

• Author(s): David Thompson • Publisher: David Thompson • Publisher Imprint: David Thompson • BISAC: Customer RelationsIt is a thorough manual that gives customer care representatives the skills and tactics they need to succeed under challenging ...

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Die Berücksichtigung von Suchkosten bei der Berechnung von Preis-Qualitäts-Korrelationen auf Konsumgütermärkten

Gerhard Zeiner

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Original price ₹5,773
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₹4,938
Current price ₹4,938

• Author(s): Gerhard Zeiner • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: EconometricsDiplomarbeit aus dem Jahr 1999 im Fachbereich Didaktik - BWL, Wirtschaftspädagogik, Note: 1.7, Universität Hohenheim, Sprache: Deut...

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Decoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

Dr Shubhendu S Shukla

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Current price ₹2,705
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(-11%)
₹2,705
Current price ₹2,705

• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

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Linking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation

Jan Kirenz

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Current price ₹5,800
Original price ₹6,753
Original price ₹6,753
Original price ₹6,753
(-14%)
₹5,800
Current price ₹5,800

• Author(s): Jan Kirenz • Publisher: Josef Eul Verlag Gmbh • Publisher Imprint: Josef Eul Verlag Gmbh • BISAC: Marketing - GeneralWith the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to...

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Marketing Scales Handbook: The Top 20 Multi-Item Measures Used in Consumer Research

Gordon C., II Bruner

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Current price ₹919
Original price ₹1,011
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₹919
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• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchWhich measurement scales have been used the most in consumer ...

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Advertising and New Media

Christina Spurgeon

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Current price ₹5,731
Original price ₹6,878
Original price ₹6,878
Original price ₹6,878
(-17%)
₹5,731
Current price ₹5,731

• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

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Intellectual Property in Consumer Electronics, Software and Technology Startups

Gerald B. Halt Jr

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Current price ₹6,610
Original price ₹10,169
Original price ₹10,169
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₹6,610
Current price ₹6,610

• Author(s): Gerald B. Halt Jr • Publisher: Springer • Publisher Imprint: Springer • BISAC: Electronics - Circuits - GeneralFrom the Back CoverThis book provides a comprehensive guide to procuring, utilizing and monetizing intellectual property r...

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Context and Cognition in Consumer Psychology: How Perception and Emotion Guide Action

Gordon Foxall

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Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
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₹3,562
Current price ₹3,562

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

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Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale

Chapman, Chris

Paperback

Current price ₹4,774
Original price ₹7,344
Original price ₹7,344
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(-35%)
₹4,774
Current price ₹4,774

• Author(s): Chapman | Chris • Publisher: Springer Verlag • Publisher Imprint: Apress • Subject: Computer Science and Information Technology • BISAC: Information TheoryThis book is your definitive guide to the rapidly growing role of Quantitative...

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All About Your Healthcare; Life Demands that YOU Become an Educated Consumer

Fredric Garner

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Current price ₹1,462
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-25%)
₹1,462
Current price ₹1,462

• Author(s): Fredric Garner • Publisher: All about Your Healthcare • Publisher Imprint: All about Your Healthcare • BISAC: Education & TrainingAfter sixty-years of medical practice, Dr. Fredric B. Garner, M.D., F.A.A.P., recognized a lack of ...

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Wake Up! with a New Smile!: The Smart Consumer's Guide to Dentistry in Akron

Joseph G. Marcius, Charles Martin

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Current price ₹2,152
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₹2,152
Current price ₹2,152

• Author(s): Joseph G. Marcius | Charles Martin • Publisher: Barber Cosby • Publisher Imprint: Barber Cosby • BISAC: Dentistry - Dental HygieneDid you know? Eight out of ten people consider your smile the most dominant feature of your facial appe...

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The Buyer's Way: The Path to Revenue Growth

John Kearney

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Current price ₹1,729
Original price ₹1,960
Original price ₹1,960
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₹1,729
Current price ₹1,729

• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

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Factors How Influence Consumer Behavior

John Lok

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Current price ₹3,182
Original price ₹3,234
Original price ₹3,234
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₹3,182
Current price ₹3,182

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyCan apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion i...

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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Paul Hackett

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Current price ₹4,241
Original price ₹6,524
Original price ₹6,524
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₹4,241
Current price ₹4,241

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...

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MTEL Health/Family and Consumer Sciences - Test Taking Strategies

Jcm-Mtel Test Preparation Group

Paperback

Current price ₹3,139
Original price ₹3,430
Original price ₹3,430
Original price ₹3,430
(-8%)
₹3,139
Current price ₹3,139

• Author(s): Jcm-Mtel Test Preparation Group • Publisher: Jcm Test Preparation Group • Publisher Imprint: Jcm Test Preparation Group • BISAC: Teacher Training & Certification***New 2020 Edition - The latest strategies to pass your exam.***Thi...

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Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Saloomeh Tabari

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Current price ₹3,308
Original price ₹5,089
Original price ₹5,089
Original price ₹5,089
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₹3,308
Current price ₹3,308

• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

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Der Zusammenhang zwischen Determinanten des Kaufverhaltens, Kaufentscheidungstypen und Arten der psychologischen Marktforschung

Lisa Mertens

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Current price ₹1,174
Original price ₹1,363
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₹1,174
Current price ₹1,174

• Author(s): Lisa Mertens • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEinsendeaufgabe aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, SRH Fernhochschule, Sprache:...

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Lekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich

Mahesh Gadekar

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Current price ₹3,326
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
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₹3,326
Current price ₹3,326

• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...

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Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen

Kurt Jagersbacher

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Current price ₹2,262
Original price ₹2,637
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₹2,262
Current price ₹2,262

• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...

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Marketing Minds: A Look at Psychology in Marketing

Rob Garay

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Current price ₹1,278
Original price ₹1,430
Original price ₹1,430
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₹1,278
Current price ₹1,278

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

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Sport Consumer Behaviour: Marketing Strategies

Funk

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Current price ₹4,411
Original price ₹6,785
Original price ₹6,785
Original price ₹6,785
(-35%)
₹4,411
Current price ₹4,411

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

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Mastering Consumer Psychology: OnlyFans Formula *2024* NEW!

Mia Phoenix

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Current price ₹2,768
Original price ₹3,184
Original price ₹3,184
Original price ₹3,184
(-13%)
₹2,768
Current price ₹2,768

• Author(s): Mia Phoenix • Publisher: Ali the Narrator • Publisher Imprint: Ali the Narrator • BISAC: EntrepreneurshipEver wonder what really drives your customers' decisions? Dive into the world of consumer psychology with " Mastering Consumer P...

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A History of Everyday Things: The Birth of Consumption in France, 1600-1800

Daniel Roche

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Current price ₹3,482
Original price ₹3,510
Original price ₹3,510
Original price ₹3,510
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₹3,482
Current price ₹3,482

• Author(s): Daniel Roche • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: TriviaA History of Everyday Things is a pioneering essay by one of the world's leading cultural historians that sheds light...

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The A.G.E. Food Guide: A Quick Reference to Foods and the Ages They Contain

Helen Vlassara, Sandra Woodruff

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Current price ₹713
Original price ₹878
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₹713
Current price ₹713

• Author(s): Helen Vlassara | Sandra Woodruff • Publisher: Square One Publishers • Publisher Imprint: Square One Publishers • BISAC: Diet & Nutrition - DietsAll foods contain AGEs--advanced glycation end products--which are naturally occurrin...

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Reader's Handbook: Description of the Libraries, Rules and Regulations, and Subject-index of Books

Wallasey (England)

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Current price ₹1,223
Original price ₹1,386
Original price ₹1,386
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₹1,223
Current price ₹1,223

• Author(s): Wallasey (England) • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: Library & Information Science - GeneralThis work has been selected by scholars as being culturally important and is part of the...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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Current price ₹2,255
Original price ₹2,637
Original price ₹2,637
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₹2,255
Current price ₹2,255

• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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Recycling for Dummies

Sarah Winkler

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Current price ₹1,568
Original price ₹2,411
Original price ₹2,411
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₹1,568
Current price ₹1,568

• Author(s): Sarah Winkler • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Engineering • BISAC: Green LifestyleLearn the facts about recycling and discover the best way to make an impact Recycling is a simple action we can take that ha...

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Fattori che influenzano l'intenzione di acquisto dei consumatori malesi attraverso

May Lee Ng

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Current price ₹3,465
Original price ₹3,951
Original price ₹3,951
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₹3,465
Current price ₹3,465

• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

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Der Konsument in Der Digital-Kollaborativen Wirtschaft: Eine Empirische Untersuchung Der Anbieterseite Auf C2c-Plattformen

Vita Zimmermann

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Current price ₹4,119
Original price ₹6,336
Original price ₹6,336
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(-35%)
₹4,119
Current price ₹4,119

• Author(s): Vita Zimmermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralVita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollabora...

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Diamonds (3rd Edition): The Antoinette Matlin's Buying Guide

Antoinette Matlins

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Current price ₹1,395
Original price ₹1,862
Original price ₹1,862
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(-25%)
₹1,395
Current price ₹1,395

• Author(s): Antoinette Matlins • Publisher: Gemstone Press • Publisher Imprint: Gemstone Press • BISAC: JewelryNewly updated and expanded, Diamonds gives you all the information you need to buy, collect, sell--or simply enjoy--diamonds with conf...

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