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Focus Groups 101: The Brand Marketer's Guide to the 5 Stages of Focus Group Research
Michele L. Brenner
Paperback
• Author(s): Michele L. Brenner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchMarketers typically live and work in places that do not represe...
View full detailsEmotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten
Tjark Freundt, Prof Dr Manfred Kirchgeorg
Paperback
• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...
View full detailsDienstleistungsqualität und Konsumentenverhalten. Analyse mit Fragebogen, S-O-R Modell und Rollenkonzept
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralEinsendeaufgabe aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstra...
View full detailsVitamine & Nährstoffe: Dein Lebensmittel-Guide
Katleen Lohrmann Kreutlin Naturbewusst
Paperback
• Author(s): Katleen Lohrmann Kreutlin Naturbewusst • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: GeneralGesunde Ern�hrung ist ein Schl�ssel zu Wohlbefinden und Vitalit�t. Doch welche Vitamine und Minerals...
View full detailsTitanium for Consumer Applications: Real-World Use of Titanium
Froes Francis
Paperback
• Author(s): Froes Francis • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Engineering • BISAC: MetallurgyTitanium for Consumer Applications is the first book to tie together the metallurgical advantages of titanium in consumer app...
View full detailsConsumer Education Series: Time on Your Hands - Unit 3; Unit 3
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Linguistics - GeneralThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizati...
View full detailsVerkaufsförderung - Ein Überblick über Grundlagen, Ziele und Ausprägungen
Katharina Koß
Paperback
• Author(s): Katharina Koß • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, FOM Ess...
View full detailsIntegrated Communication: Synergy of Persuasive Voices
Esther Thorson
Paperback
• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....
View full detailsMultisensory Design of Retail Environments: Vision, Sound, and Scent
Marko Sarstedt
Paperback
• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...
View full detailsRevealed Preference Theory
Christopher P. Chambers, Federico Echenique
Paperback
• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...
View full detailsWonach schmeckt Herkunft?: Über (Nicht-)Wissen beim Lebensmittelkonsum und die Bedeutung der Geographien und Biographien von frischem Obst und Gemüse
Julia Fülling
Paperback
• Author(s): Julia Fülling • Publisher: Wurzburg University Press • Publisher Imprint: Wurzburg University Press • BISAC: Human GeographyDurch die globale Organisation von Lebensmittelwarenketten steht Konsument*innen heute ein vielfältiges, ganz...
View full detailsHearing the Voice of the Customer
Bill Inmon
Paperback
• Author(s): Bill Inmon • Publisher: Technics Publications • Publisher Imprint: Technics Publications • BISAC: Consumer Behavior - GeneralIncrease the awareness of your customer's behavior to survive and excel within your industry.One hundred yea...
View full detailsConsumer Decision Behavior in Online Shopping Environments
Pei-Fen Li
Paperback
• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...
View full detailsContemporary Marketing
George El-Rahbani
Paperback
• Author(s): George El-Rahbani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book serves as both a compass and a canvas for marketers navigating the dynamic terr...
View full detailsChanging Your Life Through Couponing
Ann Haney
Paperback
• Author(s): Ann Haney • Publisher: Aaron Publishing • Publisher Imprint: Aaron Publishing • BISAC: GeneralThis is a Biblical based teaching with many objectives for consumer education and successful debt reduction. Some areas of education are id...
View full detailsMarketing Fashion
Ekström, Karin M.
Paperback
• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...
View full detailsThe Consumer's Guide to Dental Implants: 3 Keys Every Adult Needs to Know About A Smile Transformation
Tyler Williams
Paperback
• Author(s): Tyler Williams • Publisher: Outskirts Press • Publisher Imprint: Outskirts Press • BISAC: Dentistry - Oral SurgeryRefresh, Restore, Replace. Dental implants can transform your life! Learn the latest options so you can make an informe...
View full detailsDie Konsumgenossenschaft (1908)
Franz Staudinger
Paperback
• Author(s): Franz Staudinger • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: European - GermanDas Buch ""Die Konsumgenossenschaft"" von Franz Staudinger, welches im Jahr 1908 ver������ffentlicht wurde, besch�...
View full detailsConsumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior
Samantha Langley
Paperback
• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...
View full detailsNeuromarketing: The Art of Seducing the Consumer
David Sandua
Paperback
• Author(s): David Sandua • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: EthicsDiscover the transformative power of neuromarketing in revolutionizing how you sell and connect with consumers. This book u...
View full detailsFocusing on the Customer: The Concept of the Customer Journey
Andreas Janson
Paperback
• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...
View full detailsIconic Consumer Brands for More Defensive, Lower-risk Investing
Darren Gillen, Jonathan Yates
Paperback
• Author(s): Darren Gillen | Jonathan Yates • Publisher: Oak Tree Press • Publisher Imprint: Oak Tree Press • BISAC: Investments & Securities - StocksThe Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between t...
View full detailsMARKETING Summarized: Master the Art of Branding, Digital Strategies, and Customer Engagement in the Modern Era
Devon Kade
Paperback
• Author(s): Devon Kade • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralUnleashing the Power of Modern MarketingStep into the dynamic world of marketing like never before! This isn't j...
View full detailsConsumer Emotion Measurement Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to s...
View full detailsKitchen Buyer's Guide: 102 Quick and Easy Product Reviews and Recipes
Samantha International Cameron
Paperback
• Author(s): Samantha International Cameron • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Comfort FoodIn the bustling world of modern kitchens, where efficiency meets creativity, having the right tools...
View full detailsFactors Affecting Buying Decision of Customers' in Apparels Retailing
Swapna Menthula
Paperback
• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...
View full detailsÄußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick
Ines Klotsche
Paperback
• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...
View full detailsManipulation und Einfluss durch (Fernseh-)Werbung
Sabrina Schöberl
Paperback
• Author(s): Sabrina Schöberl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsUngeplante Käufe - Über den Impulskauf
Anne Michel
Paperback
• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...
View full detailsThe Game Of Credit
Corey P. Smith
Paperback
• Author(s): Corey P. Smith • Publisher: Credo Books Inc. • Publisher Imprint: Credo Books Inc. • BISAC: Personal Finance - GeneralThe Game of Credit is a very unapologetic description of how one man learn to recognize the financial manipulation ...
View full detailsLaws of Illinois Pertaining to the Jurisdiction of the State Public Utilities Commission
Illinois Public Utilities Commission
Paperback
• Author(s): Illinois Public Utilities Commission • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis legal book contains a compilation of the laws of Illinois that pertain to the jurisdiction of the Sta...
View full detailsMultimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U
Ralph Salzmann, Prof Dr Peter Weinberg
Paperback
• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...
View full detailsInteractive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers
Nina Mazar
Paperback
• Author(s): Nina Mazar • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralFrom the Back CoverIt is accepted that interactive decision aids, also referred to as agents, are the central component of...
View full detailsDer Einfluss von Influencer-Marketing auf das Konsumentenverhalten
Joëlle Armbruster
Paperback
• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...
View full detailsMarketing Communications
Eagle
Paperback
• Author(s): Eagle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - GeneralMarketing communication is a dynamic industry, which continues to change and adapt to new ...
View full detailsCustomer Engagement: Contemporary Issues and Challenges
Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit
Paperback
• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...
View full details