Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-guides]”

Filters

Products

Focus Groups 101: The Brand Marketer's Guide to the 5 Stages of Focus Group Research

Michele L. Brenner

Paperback

Current price ₹1,717
Original price ₹1,956
Original price ₹1,956
Original price ₹1,956
(-12%)
₹1,717
Current price ₹1,717

• Author(s): Michele L. Brenner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchMarketers typically live and work in places that do not represe...

View full details

Emotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten

Tjark Freundt, Prof Dr Manfred Kirchgeorg

Paperback

Current price ₹5,492
Original price ₹8,448
Original price ₹8,448
Original price ₹8,448
(-35%)
₹5,492
Current price ₹5,492

• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...

View full details

Dienstleistungsqualität und Konsumentenverhalten. Analyse mit Fragebogen, S-O-R Modell und Rollenkonzept

Anonymous

Paperback

Current price ₹1,173
Original price ₹1,363
Original price ₹1,363
Original price ₹1,363
(-14%)
₹1,173
Current price ₹1,173

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralEinsendeaufgabe aus dem Jahr 2016 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, Abstra...

View full details

Vitamine & Nährstoffe: Dein Lebensmittel-Guide

Katleen Lohrmann Kreutlin Naturbewusst

Paperback

Current price ₹2,943
Original price ₹3,381
Original price ₹3,381
Original price ₹3,381
(-13%)
₹2,943
Current price ₹2,943

• Author(s): Katleen Lohrmann Kreutlin Naturbewusst • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: GeneralGesunde Ern�hrung ist ein Schl�ssel zu Wohlbefinden und Vitalit�t. Doch welche Vitamine und Minerals...

View full details

Titanium for Consumer Applications: Real-World Use of Titanium

Froes Francis

Paperback

Current price ₹12,558
Original price ₹19,320
Original price ₹19,320
Original price ₹19,320
(-35%)
₹12,558
Current price ₹12,558

• Author(s): Froes Francis • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Engineering • BISAC: MetallurgyTitanium for Consumer Applications is the first book to tie together the metallurgical advantages of titanium in consumer app...

View full details

Consumer Education Series: Time on Your Hands - Unit 3; Unit 3

Anonymous

Paperback

Current price ₹1,667
Original price ₹1,760
Original price ₹1,760
Original price ₹1,760
(-5%)
₹1,667
Current price ₹1,667

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Linguistics - GeneralThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizati...

View full details

Verkaufsförderung - Ein Überblick über Grundlagen, Ziele und Ausprägungen

Katharina Koß

Paperback

Current price ₹1,672
Original price ₹1,951
Original price ₹1,951
Original price ₹1,951
(-14%)
₹1,672
Current price ₹1,672

• Author(s): Katharina Koß • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, FOM Ess...

View full details

Integrated Communication: Synergy of Persuasive Voices

Esther Thorson

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....

View full details

Multisensory Design of Retail Environments: Vision, Sound, and Scent

Marko Sarstedt

Paperback

Current price ₹2,203
Original price ₹3,389
Original price ₹3,389
Original price ₹3,389
(-35%)
₹2,203
Current price ₹2,203

• Author(s): Marko Sarstedt • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into a...

View full details

Revealed Preference Theory

Christopher P. Chambers, Federico Echenique

Paperback

Current price ₹3,716
Original price ₹3,770
Original price ₹3,770
Original price ₹3,770
(-1%)
₹3,716
Current price ₹3,716

• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...

View full details

Wonach schmeckt Herkunft?: Über (Nicht-)Wissen beim Lebensmittelkonsum und die Bedeutung der Geographien und Biographien von frischem Obst und Gemüse

Julia Fülling

Paperback

Current price ₹3,213
Original price ₹3,606
Original price ₹3,606
Original price ₹3,606
(-11%)
₹3,213
Current price ₹3,213

• Author(s): Julia Fülling • Publisher: Wurzburg University Press • Publisher Imprint: Wurzburg University Press • BISAC: Human GeographyDurch die globale Organisation von Lebensmittelwarenketten steht Konsument*innen heute ein vielfältiges, ganz...

View full details

Hearing the Voice of the Customer

Bill Inmon

Paperback

Current price ₹1,737
Original price ₹2,446
Original price ₹2,446
Original price ₹2,446
(-29%)
₹1,737
Current price ₹1,737

• Author(s): Bill Inmon • Publisher: Technics Publications • Publisher Imprint: Technics Publications • BISAC: Consumer Behavior - GeneralIncrease the awareness of your customer's behavior to survive and excel within your industry.One hundred yea...

View full details

Consumer Decision Behavior in Online Shopping Environments

Pei-Fen Li

Paperback

Current price ₹4,534
Original price ₹5,145
Original price ₹5,145
Original price ₹5,145
(-12%)
₹4,534
Current price ₹4,534

• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

View full details

Contemporary Marketing

George El-Rahbani

Paperback

Current price ₹2,605
Original price ₹2,961
Original price ₹2,961
Original price ₹2,961
(-12%)
₹2,605
Current price ₹2,605

• Author(s): George El-Rahbani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThis book serves as both a compass and a canvas for marketers navigating the dynamic terr...

View full details

Changing Your Life Through Couponing

Ann Haney

Paperback

Current price ₹1,309
Original price ₹1,466
Original price ₹1,466
Original price ₹1,466
(-11%)
₹1,309
Current price ₹1,309

• Author(s): Ann Haney • Publisher: Aaron Publishing • Publisher Imprint: Aaron Publishing • BISAC: GeneralThis is a Biblical based teaching with many objectives for consumer education and successful debt reduction. Some areas of education are id...

View full details

Marketing Fashion

Ekström, Karin M.

Paperback

Current price ₹3,393
Original price ₹5,219
Original price ₹5,219
Original price ₹5,219
(-35%)
₹3,393
Current price ₹3,393

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

View full details

The Consumer's Guide to Dental Implants: 3 Keys Every Adult Needs to Know About A Smile Transformation

Tyler Williams

Paperback

Current price ₹1,810
Original price ₹2,250
Original price ₹2,250
Original price ₹2,250
(-20%)
₹1,810
Current price ₹1,810

• Author(s): Tyler Williams • Publisher: Outskirts Press • Publisher Imprint: Outskirts Press • BISAC: Dentistry - Oral SurgeryRefresh, Restore, Replace. Dental implants can transform your life! Learn the latest options so you can make an informe...

View full details

Die Konsumgenossenschaft (1908)

Franz Staudinger

Paperback

Current price ₹2,207
Original price ₹2,348
Original price ₹2,348
Original price ₹2,348
(-6%)
₹2,207
Current price ₹2,207

• Author(s): Franz Staudinger • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: European - GermanDas Buch ""Die Konsumgenossenschaft"" von Franz Staudinger, welches im Jahr 1908 ver������ffentlicht wurde, besch�...

View full details

Consumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior

Samantha Langley

Paperback

Current price ₹2,034
Original price ₹2,940
Original price ₹2,940
Original price ₹2,940
(-31%)
₹2,034
Current price ₹2,034

• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...

View full details

Neuromarketing: The Art of Seducing the Consumer

David Sandua

Paperback

Current price ₹1,372
Original price ₹1,517
Original price ₹1,517
Original price ₹1,517
(-10%)
₹1,372
Current price ₹1,372

• Author(s): David Sandua • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: EthicsDiscover the transformative power of neuromarketing in revolutionizing how you sell and connect with consumers. This book u...

View full details

Focusing on the Customer: The Concept of the Customer Journey

Andreas Janson

Paperback

Current price ₹2,934
Original price ₹3,353
Original price ₹3,353
Original price ₹3,353
(-12%)
₹2,934
Current price ₹2,934

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

View full details

Iconic Consumer Brands for More Defensive, Lower-risk Investing

Darren Gillen, Jonathan Yates

Paperback

Current price ₹914
Original price ₹980
Original price ₹980
Original price ₹980
(-7%)
₹914
Current price ₹914

• Author(s): Darren Gillen | Jonathan Yates • Publisher: Oak Tree Press • Publisher Imprint: Oak Tree Press • BISAC: Investments & Securities - StocksThe Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between t...

View full details

MARKETING Summarized: Master the Art of Branding, Digital Strategies, and Customer Engagement in the Modern Era

Devon Kade

Paperback

Current price ₹1,473
Original price ₹1,684
Original price ₹1,684
Original price ₹1,684
(-13%)
₹1,473
Current price ₹1,473

• Author(s): Devon Kade • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralUnleashing the Power of Modern MarketingStep into the dynamic world of marketing like never before! This isn't j...

View full details

Consumer Emotion Measurement Methods

John Lok

Paperback

Current price ₹1,363
Original price ₹1,470
Original price ₹1,470
Original price ₹1,470
(-7%)
₹1,363
Current price ₹1,363

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to s...

View full details

Kitchen Buyer's Guide: 102 Quick and Easy Product Reviews and Recipes

Samantha International Cameron

Paperback

Current price ₹1,050
Original price ₹1,162
Original price ₹1,162
Original price ₹1,162
(-10%)
₹1,050
Current price ₹1,050

• Author(s): Samantha International Cameron • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Comfort FoodIn the bustling world of modern kitchens, where efficiency meets creativity, having the right tools...

View full details

Factors Affecting Buying Decision of Customers' in Apparels Retailing

Swapna Menthula

Paperback

Current price ₹1,901
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,901
Current price ₹1,901

• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...

View full details

Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick

Ines Klotsche

Paperback

Current price ₹3,317
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,317
Current price ₹3,317

• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...

View full details

Manipulation und Einfluss durch (Fernseh-)Werbung

Sabrina Schöberl

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Sabrina Schöberl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

View full details

Ungeplante Käufe - Über den Impulskauf

Anne Michel

Paperback

Current price ₹2,933
Original price ₹3,353
Original price ₹3,353
Original price ₹3,353
(-13%)
₹2,933
Current price ₹2,933

• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...

View full details

The Game Of Credit

Corey P. Smith

Paperback

Current price ₹2,707
Original price ₹3,920
Original price ₹3,920
Original price ₹3,920
(-31%)
₹2,707
Current price ₹2,707

• Author(s): Corey P. Smith • Publisher: Credo Books Inc. • Publisher Imprint: Credo Books Inc. • BISAC: Personal Finance - GeneralThe Game of Credit is a very unapologetic description of how one man learn to recognize the financial manipulation ...

View full details

Laws of Illinois Pertaining to the Jurisdiction of the State Public Utilities Commission

Illinois Public Utilities Commission

Paperback

Current price ₹1,578
Original price ₹1,765
Original price ₹1,765
Original price ₹1,765
(-11%)
₹1,578
Current price ₹1,578

• Author(s): Illinois Public Utilities Commission • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis legal book contains a compilation of the laws of Illinois that pertain to the jurisdiction of the Sta...

View full details

Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U

Ralph Salzmann, Prof Dr Peter Weinberg

Paperback

Current price ₹4,805
Original price ₹7,392
Original price ₹7,392
Original price ₹7,392
(-35%)
₹4,805
Current price ₹4,805

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

View full details

Interactive Decision AIDS: Effects on Consumers, Retailers, and Manufacturers

Nina Mazar

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Nina Mazar • Publisher: Springer • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralFrom the Back CoverIt is accepted that interactive decision aids, also referred to as agents, are the central component of...

View full details

Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten

Joëlle Armbruster

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

View full details

Marketing Communications

Eagle

Paperback

Current price ₹3,752
Original price ₹6,002
Original price ₹6,002
Original price ₹6,002
(-37%)
₹3,752
Current price ₹3,752

• Author(s): Eagle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - GeneralMarketing communication is a dynamic industry, which continues to change and adapt to new ...

View full details

Customer Engagement: Contemporary Issues and Challenges

Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

Paperback

Current price ₹4,326
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-35%)
₹4,326
Current price ₹4,326

• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

View full details