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Advertising and Promotion by Chris Hackley

Advertising and Promotion

by Chris Hackley
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Book cover type: Hardcover
  • ISBN13: 9781529718515
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Sage Publishing Ltd
  • Publisher Imprint: Sage Publishing Ltd
  • Publication Date:
  • Pages: 424
  • Original Price: GBP 182.0
  • Language: English
  • Edition: N/A
  • Item Weight: 939 grams
  • BISAC Subject(s): Advertising & Promotion, Public Relations, and Marketing / General

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Hackley, Chris: - Chris Hackley has been Professor of Marketing at Royal Holloway, University of London, since 2004, when he was appointed as the university's first Chair in Marketing. His PhD from the Department of Marketing at Strathclyde University, Scotland, focused on the creative development process in top advertising agencies. He teaches, researches, writes and consults on topics in advertising, marketing, and consumer cultural policy.

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