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Täuschen und Lügen in der PR: Normen, Fakten, Merten‐Auseinandersetzung - Eine PR‐ethische Auseinandersetzung mit der (Un)Wahrheit
Janine Pentzold
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• Author(s): Janine Pentzold • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsFrauenberuf PR? Die möglichen Auswirkungen der Feminsierung auf das PR-Berufsfeld
Leonard Kehnscherper
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• Author(s): Leonard Kehnscherper • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Geschlechterstudien / Gender Studies, Note: 1,3, Freie Universität Berlin (Institut für Pub...
View full detailsSecrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere
Anne M. Cronin
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• Author(s): Anne M. Cronin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public rel...
View full detailsPitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication
Kara Alaimo
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• Author(s): Kara Alaimo • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Business And EconomicsThe third edition of Pitch, Tweet, or Engage on the Street is an updated guide to pr...
View full detailsA Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
David Michaelson
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• Author(s): David Michaelson • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Public RelationsContemporary public relations practice has developed over the last several decades from the weak third sister in ...
View full detailsDer PR-Planungsprozess - ein kurzer Überblick
Katharina Wilsdorf
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• Author(s): Katharina Wilsdorf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2001 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, No...
View full detailsCommunicating When Your Company Is Under Siege
Marion Pinsdorf
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• Author(s): Marion Pinsdorf • Publisher: Fordham University Press • Publisher Imprint: Fordham University Press • BISAC: Public RelationsMarion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are invol...
View full detailsKommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989: Inhaltsanalytische Fallstudie am Beispiel Leipzigs
Cornelia Weinreich
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• Author(s): Cornelia Weinreich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMagisterarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...
View full detailsPublic Relations im Kulturbereich unter besonderer Berücksichtigung der Social Media
Sandra Wackenhut
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• Author(s): Sandra Wackenhut • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsReputational Security: Refocusing Public Diplomacy for a Dangerous World
Nicholas J. Cull
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• Author(s): Nicholas J. Cull • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Politics and Current Affairs • BISAC: Public Policy - Communication PolicyWe are living in turbulent times, witnessing renewed international conflict, resu...
View full detailsJournalismus Und Public Relations: Ein Theorieentwurf Der Intersystembeziehungen in Sozialen Konflikten
Olaf Hoffjann
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• Author(s): Olaf Hoffjann • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Communication StudiesSteigende PR-Budgets und zunehmende �ffentliche Aufmerksamkeit f�r die PR-Branche �nd...
View full detailsA Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leaders
Amy Rosenberg
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• Author(s): Amy Rosenberg • Publisher: Veracity Marketing • Publisher Imprint: Veracity Marketing • BISAC: Marketing - GeneralPR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. ...
View full detailsThe PR Paradox: How to Master the Art of PR as a Startup or Scale-up
Matias Rodsevich
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• Author(s): Matias Rodsevich • Publisher: Prlab • Publisher Imprint: Prlab • BISAC: Public RelationsThe PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practi...
View full detailsDie Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Erik Enge
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• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...
View full detailsPR Works!: How to Create, Implement and Leverage a Public Relations Program for Your Small Business
Marshall, Nancy
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• Author(s): Marshall, Nancy • Publisher: Createspace • Publisher Imprint: Createspace • Subject: Business Management • BISAC: Public RelationsPR Works! is a guide for small business owners who are looking to put together a PR strategy that combi...
View full detailsA Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
David Michaelson
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• Author(s): David Michaelson • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Public RelationsContemporary public relations practice has developed over the last several decades from the weak third sister in ...
View full detailsGlobal Perspectives on the Emerging Trends in Public Diplomacy
Samet Kavoğlu, Ergün Köksoy
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• Author(s): Samet Kavoğlu | Ergün Köksoy • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: International Relations - DiplomacySince the 20th century, when modern democracies gained more strength, governments have carried out their...
View full detailsCommunication Yearbook 28
Pamela J. Kalbfleisch
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• Author(s): Pamela J. Kalbfleisch • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Yearbooks & AnnualsCommunities are composed of connected individuals. The communication that exists within, about, and between these ...
View full detailsThe Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Pekka Aula
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• Author(s): Pekka Aula • Publisher: Springer • Publisher Imprint: Springer • BISAC: Public RelationsFrom the Back CoverThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the signif...
View full detailsInstrumente und Strategien politischer PR
Felix Hock
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• Author(s): Felix Hock • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,3, Leuphana Universitä...
View full detailsFake News. Besonderheiten und Herausforderungen für die PR
Sebastian Kattler
Paperback
• Author(s): Sebastian Kattler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...
View full detailsHow to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
M. Morley
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• Author(s): M. Morley • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsThis is an updated and revised edition of the author's successful and ground breaking book on international public relations and global ...
View full detailsOnline Public Relations. Von der Imagebildung zum Kanzler/zur Kanzlerin?
Nina Biller
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• Author(s): Nina Biller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1, Universität Salzburg...
View full detailsPublic Opinion And Foreign Policy
Lester Markel, Percy W. Bidwell
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• Author(s): Lester Markel | Percy W. Bidwell • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: GeneralAdditional Contributors Are Lester Markel, Martin Kriesberg, James Reston, And Many Others.
Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry
Jessalynn R. Strauss
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• Author(s): Jessalynn R. Strauss • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThis book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the...
View full detailsKonstruktivistische Ansätze in der PR-Theorie
Patrick Lustenberger
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• Author(s): Patrick Lustenberger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, ...
View full detailsSocial Marketing: Behavior Change for Good
Nancy R. Lee
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• Author(s): Nancy R. Lee • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - GeneralSuccessful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th...
View full detailsPublic Relations: Competencies and Practice
Carolyn Mae Kim
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• Author(s): Carolyn Mae Kim • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesAbout the Book The industry of public relations is rapidly evolving, r...
View full detailsWriting for Public Relations: A Practical Guide for Professionals
Janet Mizrahi
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• Author(s): Janet Mizrahi • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business Communication - GeneralEmployers consider communication as one of the most critical skills for workers today. Writing for t...
View full detailsInternational and intercultural public relations
Andrea S. Reckziegel
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• Author(s): Andrea S. Reckziegel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: International - GeneralThe presented book deals with the central topic international and intercultural public relations and has the aim of finding ...
View full detailsThe Media and Disasters: Pan Am 103
Joan Deppa, Maria Russell, Dona Hayes
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• Author(s): Joan Deppa | Maria Russell | Dona Hayes • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Death & DyingFirst published in 1993, The Media and Disasters looks behind the key scenes in the drama unfolding in the afterm...
View full detailsBecoming a Public Relations Writer
Smith
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• Author(s): Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsAbout the Book The sixth edition of Becoming a Public Relations Writer continues its place as an ...
View full detailsStrategic Communication
Mahoney, James
Paperback
• Author(s): Mahoney | James • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsStrategic Communication deals with the principles behind strategic communic...
View full detailsRola public relations w partnerstwach wielosektorowych na rzecz dobra spolecznego
Andreea Savu
Paperback
• Author(s): Andreea Savu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: GeneralIstnieje wiele wyzwań, kt�re wymagają dialogu i szczerej rozmowy. Globalny, szybko zmieniający się świat wymaga od publi...
View full detailsDie Auswirkungen des "Social Web" und des modernen Mediennutzungsverhaltens auf PR in Krisenzeiten: Der Umgang mit der WWF Imagekrise 2011
Anna-Lorena Raichle
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• Author(s): Anna-Lorena Raichle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...
View full detailsInternationale Public Relations, Marketing und Werbung - Die Grundlagen
Justine Otto
Paperback
• Author(s): Justine Otto • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2000 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...
View full details