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Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries
Brendan Maartens
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• Author(s): Brendan Maartens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Military ScienceThis book represents the first international investigation of military recruitment advertising, public relations and propagand...
View full detailsIntegrative Rolle von Konflikten und Public Relations: Oder: Halten sowohl interne Auseinandersetzungen als auch professionelle persuasive Kommunikati
Malte Peters
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• Author(s): Malte Peters • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: JournalismStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Westfälische Wilhelms-Universität...
View full detailsThe Fall of Advertising and the Rise of PR
Al Ries
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• Author(s): Al Ries • Publisher: HarperBusiness • Publisher Imprint: HarperBusiness • BISAC: Public RelationsBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major b...
View full detailsDie Public Relations Evaluation in der Praxis
Anna Zoltan
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• Author(s): Anna Zoltan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Public RelationsStudienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,00, Al...
View full detailsPR Today: The Authoritative Guide to Public Relations
Trevor Morris
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• Author(s): Trevor Morris • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Communication, Mass Media and Journalism • BISAC: Advertising & PromotionFrom the Back CoverWhether you're a student of public relations, someone who ...
View full detailsKey Research Concepts in Politics and International Relations
Lisa Harrison
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• Author(s): Lisa Harrison • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: GeneralAn invaluable guide to a variety of core research concepts in both political science and international relations. Each entry ...
View full detailsCommunication Planning: An Integrated Approach
Sherry Devereaux Ferguson
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• Author(s): Sherry Devereaux Ferguson • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Public RelationsThe nature of the communicator's job has changed dramatically over the last decade. While communicator...
View full detailsIntergovernmental Mediation: Negotiations in Local Government Disputes
Roger Richman
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• Author(s): Roger Richman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis book demonstrates the effectiveness of intergovernmental mediation as a means of resolving complex public p...
View full detailsEmployment Relations: Fairness and Trust in the Workplace
Cecilie Bingham
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• Author(s): Cecilie Bingham • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Human Resources & Personnel ManagementThe second edition of Employment Relations reflects on current research and future direc...
View full detailsDie Rolle von Public Relations im Bezug auf Organisations-Images
Moritz Oehl
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• Author(s): Moritz Oehl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: JournalismStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 2,8, Otto-Friedrich-Universität Bamberg...
View full detailsThe Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand
Annie Pace Scranton
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• Author(s): Annie Pace Scranton • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsHarness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to...
View full detailsCivil Society in the Information Age
Peter I. Hajnal
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• Author(s): Peter I. Hajnal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis title was first published in 2002.In this age of globalization, nongovernmental organizations (NGOs) and other civil...
View full detailsPublic Health: Power, Empowerment and Professional Practice
Glenn Laverack
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• Author(s): Glenn Laverack • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Sociology and AnthropologyAbout the Book This book addresses for the first time, in a practical way, how public health professionals can help their clien...
View full detailsSocial Value in Construction
Raiden
Paperback
• Author(s): Raiden • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Engineering • BISAC: Public RelationsWhile the concept of social value is not new, recent interest in social value in construction has grown because o...
View full detailsDie Beziehung zwischen PR und Journalismus: Welche Faktoren führen zu einem Machtvorteil von Journalismus gegenüber der Public Relations?
Stefanie Schlumschinski
Paperback
• Author(s): Stefanie Schlumschinski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
View full detailsState and Politics in the Age of Social Media: State and Politics in the Age of Social Media
Biju P. R.
Paperback
• Author(s): Biju P. R. • Publisher: Taylor & Francis • Publisher Imprint: Routledge Chapman & Hall • BISAC: Political Process - Media & InternetThis book investigates the Internet as a site of political contestation in the Indian con...
View full detailsThe Return of the Public in Global Governance
Jacqueline Best, Alexandra Gheciu
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• Author(s): Jacqueline Best | Alexandra Gheciu • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: International Relations - GeneralMany international relations scholars argue that private authority a...
View full detailsOnline-Public-Relations. Eine empirische Analyse
David A. Gasser
Paperback
• Author(s): David A. Gasser • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsThe Routledge Handbook of Soft Power
Naren Chitty, Lilian Ji, Gary D. Rawnsley
Paperback
• Author(s): Naren Chitty | Lilian Ji | Gary D. Rawnsley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThe Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and grou...
View full detailsCampaign Strategies and Message Design: A Practitioner's Guide from Start to Finish
Mary Anne Moffitt
Paperback
• Author(s): Mary Anne Moffitt • Publisher: Praeger Publishers • Publisher Imprint: Praeger Publishers • BISAC: Political Process - GeneralMoffitt provides the strategies, decision-making approaches, and the message composition techniques needed ...
View full detailsSport Politics: An Introduction
Jonathan Grix
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• Author(s): Jonathan Grix • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Public Policy - GeneralThis innovative new text examines sport's relationship with politics and argues that sport has always been political, even as far back ...
View full detailsThe Little Book of Big PR: 100+ Quick Tips to Get Your Business Noticed
Jennefer Witter
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• Author(s): Jennefer Witter • Publisher: Amacom • Publisher Imprint: Amacom • BISAC: Public RelationsWhether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public r...
View full detailsState and Society Responses to Social Welfare Needs in China: Serving the people
Jonathan Schwartz
Paperback
• Author(s): Jonathan Schwartz • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public Policy - Social Services & WelfareThis volume examines the shifting role of the state and social organizations (e.g. NGOs) in prov...
View full detailsGun Violence in American Society: Crime, Justice and Public Policy
Lisa A. Eargle, Ashraf Esmail
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• Author(s): Lisa A. Eargle | Ashraf Esmail • Publisher: University Press of America • Publisher Imprint: University Press of America • BISAC: Violence in SocietyThis book provides an in-depth, multidisciplinary investigation into one of society'...
View full detailsThe Politics of Belonging: Race, Public Opinion, and Immigration
Natalie Masuoka
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• Author(s): Natalie Masuoka • Publisher: University of Chicago Press • Publisher Imprint: University of Chicago Press • BISAC: Public Policy - Social PolicyThe United States is once again experiencing a major influx of immigrants. Questions abou...
View full detailsCorporate Communication: A Guide To Theory And Practice
Cornelissen, Joep P.
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• Author(s): Cornelissen | Joep P. • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Public RelationsThis popular, market-leading textbook for corporate communication continues to be the...
View full detailsIn what ways did integrated marketing communications aid the Welsh Government's Year of Adventure campaign?
Amy Nutty
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• Author(s): Amy Nutty • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 78.00...
View full detailsPublic Relations, Social Media and Sports
Marc Andre Lenhard
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• Author(s): Marc Andre Lenhard • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,3, University of Newcastl...
View full detailsMass Appeal: Communicating Policy Ideas in Multiple Media
Justin Gest
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• Author(s): Justin Gest • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Politics and Current Affairs • BISAC: International Relations - DiplomacyPublic policy education is oriented around the development of innovative ideas for ...
View full detailsDer Wandel des Berufsfelds Public Relations. Zusammenhang mit der Digitalisierung
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3, Un...
View full detailsJetzt müssen Profis ran: PR-Arbeit von Agenturen für Gemeinden an den Beispielen Köniz und Konolfingen: Diplomarbeit im Rahmen der Höheren Fachprüfung
Marcel Marti
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• Author(s): Marcel Marti • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 5,5...
View full detailsCorporate Storytelling: Theorie Und Empirie Narrativer Public Relations in Der Unternehmenskommunikation
Florian Krüger
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• Author(s): Florian Krüger • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: JournalismFlorian Kr�ger befasst sich in seiner Studie mit dem Erz�hlen von Geschichten durch das Public Relations-Management von Unternehmen. Dabei an...
View full detailsPublic Diplomacy in Vietnam: National Interests and Identities in the Public Sphere
Vu Lam
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• Author(s): Vu Lam • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International Relations - GeneralThis book explores how Vietnam's leadership conceptualises and conducts public diplomacy (PD) and offers a comparative ...
View full detailsObjectivity and Subjectivity in Social Research
Gayle Letherby
Paperback
• Author(s): Gayle Letherby • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: ResearchTakes a completely new approach to objectivity and subjectivity, no longer treating them as opposed - as many existing text...
View full detailsPrivatization of Public Services: Impacts for Employment, Working Conditions, and Service Quality in Europe
Christoph Hermann
Paperback
• Author(s): Christoph Hermann • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Labor - GeneralPublic services throughout Europe have undergone dramatic restructuring processes in recent years in connection with liberaliz...
View full detailsRelazioni politico-amministrative nel governo locale della Tanzania Africa
Deogratias Mpenzi, Wilhelm Mafuru, Idda Swai
Paperback
• Author(s): Deogratias Mpenzi | Wilhelm Mafuru | Idda Swai • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Public Affairs & AdministrationI governi locali operano sotto la guida di consiglieri eletti politicame...
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