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Das Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus
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• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...
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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
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• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...
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Brand Loyalty Influencing Consumer's Purchasing Behaviours
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• Author(s): Sanmugam Annamalah | Kong Linghan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIn today's competitive business environments, developm...
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The power of electronic word-of-mouth
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• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...
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Behavioral Issues in Consumer Democracy: Consumer Behaviour
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• Author(s): Srividya Nadindla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesResearch Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Soci...
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Globalism and Consumption
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
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• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...
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The Green Bundle: Pairing the Market with the Planet
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• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...
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Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke "Zurück-zum-Ursprung"
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• Author(s): Silke Weißhapp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralVordiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Campus02 Fachhochschule de...
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The End of Shops: Social Buying and the Battle for the Customer
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• Author(s): Cor Molenaar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingShops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong p...
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Product Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...
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Commercial communication through merchandising
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• Author(s): Arsène Tshimanga Kalonji • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe study of purchasing behavior can only be relevant if we take into account the nature of the ...
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Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding: Ziele, Gestaltungsansätze, Wirkungen auf das Kaufverhalten und Erfolgsvoraussetzungen au
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• Author(s): Julia Kömhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FernUniversität Hagen, Sprache...
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Kaufverhalten Der Verbraucher
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• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...
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Comportamento de compra dos consumidores rurais em Tamil Nadu, Índia - Um estudo
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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste texto foi concebido para atender �s necessidades dos estudantes e da c...
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Fundamentals Of Selling: Meeting Consumer Demand
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• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...
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Comportamento dei consumatori nei confronti di Colgate e Pepsodent
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• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina e confronta il comportamento dei consumatori nei confronti di Colgate e ...
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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator
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• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...
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A Primer on Consumer Behavior: A Guide for Managers
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• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...
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Potential des Gender-Marketings in der Produktdifferenzierung
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• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...
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Verhaltensökonomische Ansätze in der Verbraucherpolitik
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• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...
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Attention, Attitude, and Affect in Response To Advertising
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• Author(s): Eddie M. Clark • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionLinked from the days of their origins, psychology and advertising developed as independent disciplines at almo...
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Marketing To The Millennial Woman
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• Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image...
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Neuromarketing: Marktpsychologie und Onlinemarketing
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• Author(s): Christian Schallitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Christian-Albrechts-Unive...
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Consumer Behavior Knowledge for Effective Sports and Event Marketing
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• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...
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Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions
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• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...
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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
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• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...
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Vogue Kids: uno studio sul consumo di moda da parte dei bambini
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• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...
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Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesForschungsarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...
View full detailsAdvances In E-Business Research: E-business Innovation and Research
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• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...
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La rappresentazione dei diversi generi e la sua influenza sul comportamento dei consumatori
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• Author(s): Caroline Mochoge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Sociology - GeneralQuesto studio riguarda essenzialmente la sua influenza sul comportamento dei consumatori tra gli studenti universitari...
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Drivers of Participation in Collaborative Consumption Ventures
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• Author(s): Anna Catharin Heil • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 8,5 (NL); ...
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Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...
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Abhängigkeit des Konsumverhaltens von bestimmten äußeren Reizen am Beispiel eines Touristikunternehmens
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• Author(s): V. G • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,1, ( Europäische Fernhochschule Hamburg ), Sprache: De...
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The Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri
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• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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• Author(s): Marieke K. De Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her o...
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