Search results for “[subject: consumer-behavior]”

• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General

• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Tayebeh Baghli | Milad Kalantari Shahijan | Sreenivasan Jayashree • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralOs diferentes tipos de meios de comunicação social ...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Gerrit Heinemann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAngesichts der zunehmenden Pluralisierung der Handels- leistungen ist in jUngster Zeit eine beschleunigte Abwer- tung der am M...

• Author(s): Jayavarma M | Sivaramakrishnan R • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementHonda has been the world's largest motorcycle manufactu...

• Author(s): Maleeha Samar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuesto libro si propone di indagare l'impatto delle vetrine sul comportamento d'acquisto dei consumatori nel settore del ...

• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonom...

• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...

• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Sym...

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have d...

• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

• Author(s): Teresa Schauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Bus...

• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...

• Author(s): Maëlys Debatisse • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralMentre la pubblicit� tradizionale � stata compromessa e screditata dai consumatori, il product placement sta diventand...

• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Management ScienceThis book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain what advantag...

• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralW Indiach mleko jest produkowane masowo, a zatem rozw�j mleczarstwa mialby bezpośr...

• Author(s): Olivia St Onge • Publisher: Kendall/Hunt Publishing Company • Publisher Imprint: Kendall/Hunt Publishing Company

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more ...

• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

• Author(s): Etienne-B • Publisher: Univ Europeenne • Publisher Imprint: Univ Europeenne • BISAC: Marketing - GeneralCet ouvrage met au jour les conditions de validit� des liens entre l''attitude, l''intention et le comportement dans un contexte ...

• Author(s): Tibor Scitovsky | Robert H. Frank • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralWhen this classic work was first published in 1976, its central tenet--more is no...

• Author(s): Sonja Schmitt | Prof Dr Gertrud Moosmüller • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralSonja Schmitt führt den empirischen Nachweis des hybriden Käufers und ...

• Author(s): Maëlys Debatisse • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPodczas gdy tradycyjna reklama zostala podważona i zdyskredytowana przez konsument�w, lokowanie produktu...

• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...

• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...