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Die Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen

Natalie Walz

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• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

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• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Factors Influence Future US Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....

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Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung

Verena Laqua

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• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...

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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

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• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...

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Behavioral Economy Theory

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...

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Consumer Lessons from a Pandemic

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralWhat did we learn about consumer behavior when the world ...

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Les Determinants Du Comportement d'Achat Des Consommateurs

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...

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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan

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• Author(s): Enrico Trevisan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assumin...

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Marketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher

Arthur Lämmle

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• Author(s): Arthur Lämmle • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten a...

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Stirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management

Jana Sazepin, Britta Mertens, Carsten Rennhak

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• Author(s): Jana Sazepin | Britta Mertens | Carsten Rennhak • Publisher: Ibidem Press • Publisher Imprint: Ibidem Press • BISAC: Accounting - ManagerialKundenorientierte Unternehmen erzielen im Wettbewerb Vorteile durch eine klare Positionierung...

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Habit Modification in Consumption

George Messinis

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• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...

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New Consumer Behavior Theories from Japan

Akira Shimizu

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• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

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Attitude, Identity, and Influence

James R. Bettman, Vibrant Publishers

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• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...

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Der Einfluss von Faktoren des Verhaltens der Verbraucher auf den Tourismus

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralDieses Buch spiegelt die Bem�hungen der Autoren wider, umfassende und detaillierte Fakten und...

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Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten

M. Dieterich

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• Author(s): M. Dieterich • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Economics - GeneralGewohnheiten spielen im Leben eines jeden Menschen eine bedeutende Rolle. Fast alle Entscheidungen sind mehr oder weniger stark ...

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Zachowania zakupowe klientów: Badanie odzieży gotowej w Indiach

Sarbapriya Ray

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• Author(s): Sarbapriya Ray • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralCelem niniejszego badania jest zbadanie czynnik�w, kt�re wplywają na zachowania indyjskich klient�w kupują...

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit

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• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

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The Modern Influence Stack: Digital Psychology Tactics for Ethical Persuasion in Business and Life

Rajan Nagarajan

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• Author(s): Rajan Nagarajan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA modern playbook for influence in the digital era-without the manipulation.In a world saturated wi...

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Digital Advertising: Theory and Research

Esther Thorson

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• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...

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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a

Celia Bormuth

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• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...

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Grundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Social Influence and Consumer Behavior

Daniel Howard

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• Author(s): Daniel Howard • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context o...

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The Powerful Consumer: Psychological Studies Of The American Economy

George Katona

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• Author(s): George Katona • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: Economics - MacroeconomicsA Product Of Work Done At The Survey Research Center Of The University Of Michigan.

Onlineshopping. Konsumentenverhaltens bei personalisierten Empfehlungen und Popularitätsinformationen: Ein Szenario-Experiment

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...

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Comportamento do consumidor em relação aos produtos lácteos

Margani Soma Sekhara, Gugloth Sardar

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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...

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Influenza del Colore E Della Tipografia Sul Comportamento Dei Consumatori

Ca Sourabh Pandey

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• Author(s): Ca Sourabh Pandey • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralComportamento del consumatore: Colore e tipografia nel packaging dei beni di largo consumo: Questo studio analizza l...

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Green Marketing und Konsumentenverhalten. Erfolgs- und Kontingenzfaktoren

Kerstin Bergmann

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• Author(s): Kerstin Bergmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Martin-Luther-Universität...

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Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument

Tobias Klöckner

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• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

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Konsumentenverhalten und die Bedeutung von Waren für den Menschen am Beispiel des Romans "Vier Äpfel" von David Wagner

Anonym

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• Author(s): Anonym • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Pädagogik - Sonstiges, Note: 1,7, Johann Wolfgang Goethe-Universität Frankfurt am Main, Veranstal...

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Deceptive Advertising: Behavioral Study of A Legal Concept

Jef Richards

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• Author(s): Jef Richards • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding...

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Consumer Time Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General In my this book, I shall indicate how time pressure can bring positive economy and psychology facto...

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A influência dos fatores do comportamento do consumidor no turismo

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...

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Comportement d'achat des consommateurs ruraux dans le Tamil Nadu, en Inde - Une étude

Velavan Muthiyah, Badrinath Venkatraman

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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCe texte est con�u pour r�pondre aux besoins des �tudiants et des chercheurs en gesti...

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Lifestyle advertising in postmodernism - the accepted popular psychology

Alexandra Riepe

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• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...

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A Practical Approach to Marketing Management

Kujnish Vashisht

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₹413
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• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

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