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Fattori che influenzano il comportamento degli acquirenti nel settore dei beni di largo consumo - Una prospettiva indiana

Smitha Siji, Sandhya Menon

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₹2,314
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• Author(s): Smitha Siji | Sandhya Menon • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl marketing di qualsiasi prodotto dipende dal comportamento dei consumatori quando hanno un bisogno esplic...

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Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen

Anne Wilmshöfer

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• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

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Die Wirkung von Furcht- und Angstappellen in der Werbung. Welchen Einfluss haben Werbebotschaften?

Sarah Gaede

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• Author(s): Sarah Gaede • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEssay aus dem Jahr 2021 im Fachbereich Psychologie - Medienpsychologie, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinn...

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Ein Vergleich der Ansätze zur Messung der individuellen Preisbereitschaft

Ava Tress

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• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...

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Verbraucherverhalten gegenüber Milchprodukten

Margani Soma Sekhara, Gugloth Sardar

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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...

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Kultur und Kaufverhalten. Deutsche und chinesische Konsumenten aus informationsökonomischer und verhaltenswissenschaftlicher Perspektive

Christiane Lieb

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• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...

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Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood

Erik Enge

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• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...

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Factors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value

Niyomi Nicholas

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• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...

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Comportement des consommateurs et générations en Suisse

Karina Saakyan

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• Author(s): Karina Saakyan • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralIl a toujours �t� int�ressant d'en savoir plus sur le comportement des consommateurs et sur ce qui d�clenche et ...

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The Economics of Digital Shopping in Central and Eastern Europe

Barbara Grabiwoda, Bogdan Mróz

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• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...

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Hidden Characteristics. Eine kritische Diskussion über die Rolle des Vertrauens im Green Marketing

Isabell Günl

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• Author(s): Isabell Günl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Dresde...

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The Psychology of Buying and Selling: Understanding the Hidden Forces Behind Consumer Choices and Sales Success

Aaron Luis

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• Author(s): Aaron Luis • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Psychology of Buying and Selling: Understanding the Hidden Forces Behind Consumer Choices and Sales ...

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Typologie der Kaufentscheidungen

Sebastian Huber

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• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...

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Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference

Mehmet Huseyin Bilgin

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Current price ₹10,551
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• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...

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Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Xuehua Wang

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• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

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Auswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...

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Zachowania konsumentów i innowacyjne technologie

Omar Ouro-Salim

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• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...

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Comportement des consommateurs à l'égard des produits écologiques

Kishore Kumar

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• Author(s): Kishore Kumar • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLa protection de l'environnement est une t�che importante � l'�poque actuelle. Les information...

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Influences of Asian Cultural Identity on Global Marketing Strategies

Emily Bloom

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• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...

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Consumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten

Sven Kilian

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Current price ₹4,760
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• Author(s): Sven Kilian • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralDas Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumver...

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Przewodnik po zachowaniach konsumenckich na poziomie licencjackim

Eshetu Tefera Bekele

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Original price ₹6,702
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• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...

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Human Desire: The Psychology Behind Why People Buy and Why They Don't

Ayan Khan

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• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

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Current price ₹4,105
Original price ₹6,315
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• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

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Aktivierende Prozesse zum Konsumverhalten, Bestimmung von Kaufentscheidungstypen und Methoden der psychologischen Marktforschung

Madeleine Hartleff

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• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

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Comportement des consommateurs à l'égard de Colgate et Pepsodent

Brindhadevi C, Ann Mercy J, Yazhini D

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• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...

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Zachowania konsumentów wobec Colgate i Pepsodent

Brindhadevi C, Ann Mercy J, Yazhini D

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Original price ₹5,586
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• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje i por�wnuje zachowania konsument�w wobec Colgate i P...

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The Prosumer Economy

Ece Satıcı

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• Author(s): Ece Satıcı • Publisher: DIXI Books (Uk) Limited • Publisher Imprint: DIXI Books (Uk) Limited • BISAC: Political EconomyPlanetary life support systems are collapsing due to climate change and the biodiversity crisis. We have very litt...

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Sustainable Consumer Behaviour and the Environment

Heesup Han

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Original price ₹5,800
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• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...

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Die Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...

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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers

Torben Hansen

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Original price ₹5,597
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• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...

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Studio del comportamento d'acquisto dei consumatori di prodotti software per la sanità

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...

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Consumer Decision Behavior in Online Shopping Environments

Pei-Fen Li

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• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...

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Marketing and Consumer Research in the Public Interest

Ronald Paul Hill

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• Author(s): Ronald Paul Hill • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketi...

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How Information Technology Impacts Global Society

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...

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Das Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt

Neel Rai, Rajeev Sijariya

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• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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