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Products
Fattori che influenzano il comportamento degli acquirenti nel settore dei beni di largo consumo - Una prospettiva indiana
Smitha Siji, Sandhya Menon
Paperback
• Author(s): Smitha Siji | Sandhya Menon • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl marketing di qualsiasi prodotto dipende dal comportamento dei consumatori quando hanno un bisogno esplic...
View full detailsGetränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen
Anne Wilmshöfer
Paperback
• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...
View full detailsDie Wirkung von Furcht- und Angstappellen in der Werbung. Welchen Einfluss haben Werbebotschaften?
Sarah Gaede
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• Author(s): Sarah Gaede • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEssay aus dem Jahr 2021 im Fachbereich Psychologie - Medienpsychologie, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinn...
View full detailsEin Vergleich der Ansätze zur Messung der individuellen Preisbereitschaft
Ava Tress
Paperback
• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...
View full detailsVerbraucherverhalten gegenüber Milchprodukten
Margani Soma Sekhara, Gugloth Sardar
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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...
View full detailsKultur und Kaufverhalten. Deutsche und chinesische Konsumenten aus informationsökonomischer und verhaltenswissenschaftlicher Perspektive
Christiane Lieb
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• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...
View full detailsDie Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Erik Enge
Paperback
• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...
View full detailsFactors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value
Niyomi Nicholas
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• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...
View full detailsComportement des consommateurs et générations en Suisse
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralIl a toujours �t� int�ressant d'en savoir plus sur le comportement des consommateurs et sur ce qui d�clenche et ...
View full detailsThe Economics of Digital Shopping in Central and Eastern Europe
Barbara Grabiwoda, Bogdan Mróz
Paperback
• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...
View full detailsHidden Characteristics. Eine kritische Diskussion über die Rolle des Vertrauens im Green Marketing
Isabell Günl
Paperback
• Author(s): Isabell Günl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Dresde...
View full detailsThe Psychology of Buying and Selling: Understanding the Hidden Forces Behind Consumer Choices and Sales Success
Aaron Luis
Paperback
• Author(s): Aaron Luis • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Psychology of Buying and Selling: Understanding the Hidden Forces Behind Consumer Choices and Sales ...
View full detailsTypologie der Kaufentscheidungen
Sebastian Huber
Paperback
• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...
View full detailsConsumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference
Mehmet Huseyin Bilgin
Paperback
• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...
View full detailsCultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
Xuehua Wang
Paperback
• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...
View full detailsAuswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...
View full detailsZachowania konsumentów i innowacyjne technologie
Omar Ouro-Salim
Paperback
• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...
View full detailsComportement des consommateurs à l'égard des produits écologiques
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLa protection de l'environnement est une t�che importante � l'�poque actuelle. Les information...
View full detailsInfluences of Asian Cultural Identity on Global Marketing Strategies
Emily Bloom
Paperback
• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...
View full detailsConsumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten
Sven Kilian
Paperback
• Author(s): Sven Kilian • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralDas Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumver...
View full detailsPrzewodnik po zachowaniach konsumenckich na poziomie licencjackim
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...
View full detailsHuman Desire: The Psychology Behind Why People Buy and Why They Don't
Ayan Khan
Paperback
• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
The Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Paperback
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...
View full detailsAktivierende Prozesse zum Konsumverhalten, Bestimmung von Kaufentscheidungstypen und Methoden der psychologischen Marktforschung
Madeleine Hartleff
Paperback
• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...
View full detailsComportement des consommateurs à l'égard de Colgate et Pepsodent
Brindhadevi C, Ann Mercy J, Yazhini D
Paperback
• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...
View full detailsZachowania konsumentów wobec Colgate i Pepsodent
Brindhadevi C, Ann Mercy J, Yazhini D
Paperback
• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje i por�wnuje zachowania konsument�w wobec Colgate i P...
View full detailsThe Prosumer Economy
Ece Satıcı
Paperback
• Author(s): Ece Satıcı • Publisher: DIXI Books (Uk) Limited • Publisher Imprint: DIXI Books (Uk) Limited • BISAC: Political EconomyPlanetary life support systems are collapsing due to climate change and the biodiversity crisis. We have very litt...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsDie Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...
View full detailsNew Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
Torben Hansen
Paperback
• Author(s): Torben Hansen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchRetailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an...
View full detailsStudio del comportamento d'acquisto dei consumatori di prodotti software per la sanità
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...
View full detailsConsumer Decision Behavior in Online Shopping Environments
Pei-Fen Li
Paperback
• Author(s): Pei-Fen Li • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, wher...
View full detailsMarketing and Consumer Research in the Public Interest
Ronald Paul Hill
Paperback
• Author(s): Ronald Paul Hill • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketi...
View full detailsHow Information Technology Impacts Global Society
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...
View full detailsDas Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt
Neel Rai, Rajeev Sijariya
Paperback
• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...
View full detailsConsumer Behaviour and the Arts: A Marketing Perspective
François Colbert
Paperback
• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...
View full details