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Products
A Practical Approach to Marketing Management
Kujnish Vashisht
Paperback
• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...
View full detailsBillions: Selling to the New Chinese Consumer
Tom Doctoroff
Paperback
• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...
View full detailsKundenmeinungen im Internet
Frank Schimansky
Paperback
• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
View full detailsConsumer's Online Buying Behavior Before and After COVID - 19
Vanitha Esaimani
Paperback
• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...
View full detailsThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...
View full detailsNew Perspectives in Marketing by Word-Of-Mouth
Emerald Group Publishing Limited
Paperback
• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...
View full detailsNeuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft
Christine Niemczyk
Paperback
• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...
View full detailsConsumer Behavior and Behavioral Biases in the Sharing Economy
Katharina Dowling
Paperback
• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...
View full detailsTheorien über die Assoziation von Ideen. Einflussgrößen und Einsatz für Marketingzwecke
Tobias Auer
Paperback
• Author(s): Tobias Auer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note:...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...
View full detailsNeuroökonomik und die Heuristik des Homo Oeconomicus
Jana Bäcker
Paperback
• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...
View full detailsIntelligenza emotiva del consumatore e comportamento di acquisto d'impulso
Kashif Abrar
Paperback
• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...
View full detailsDer Konsument: Homo Emoticus Statt Homo Oeconomicus?
Marie-Kristin Franke
Paperback
• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralKonsumenten fokussieren bei der Auswahl und Bewertung eines hedonischen Produktes (z.B. S� igkeiten, Hotelzimmer mit M...
View full detailsMulticultural Perspectives in Customer Behaviour
Maria Piacentini
Paperback
• Author(s): Maria Piacentini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWith globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there i...
View full detailsAuswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas
Johanna Heimann
Paperback
• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...
View full detailsZachowania konsumenckie i pokolenia w Szwajcarii
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralZawsze intrygowalo mnie, aby dowiedziec się więcej o zachowaniach konsument�w oraz o tym, co wyzwala i wpl...
View full details
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Rajagopal
Paperback
• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...
View full detailsHb of Culture and Consumer Behavior P
Sharon Ng
Paperback
• Author(s): Sharon Ng • Publisher: OUP Us • Publisher Imprint: OUP Us • BISAC: Industrial & Organizational PsychologyResearch on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in...
View full detailsEncouraging Sustainable Behavior: Psychology and the Environment
Hans C.M. van Trijp
Paperback
• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyIncreasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable dev...
View full detailsEinflussfaktoren und Auswirkungen olfaktorischer Gestaltungsaspekte auf das Konsumentenverhalten
Stefan Stecher
Paperback
• Author(s): Stefan Stecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Mannheim (Lehrst...
View full detailsThe Consumer Viewpoint
Mildred Maddocks Bentley
Paperback
• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...
View full detailsVerbraucherverhalten gegenüber grünen Marketingprodukten
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDer Umweltschutz ist eine wichtige Aufgabe in der heutigen Zeit. Die neuesten Informationen �ber d...
View full detailsHandbook of Consumer Finance Research
Jing J. Xiao
Paperback
• Author(s): Jing J. Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverDebt consolidation...pension givebacks...Social Security under siege...bankruptcies and foreclosures...Americans' financial...
View full detailsTourism and Retail: The Psychogeography of Liminal Consumption
Charles McIntyre
Paperback
• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...
View full detailsMachine And Psychology Consumer Behavioral: Measurement Comparison
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...
View full detailsCountry-of-Origin-Effekte im organisationalen Kaufverhalten
Alexander Parks
Paperback
• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...
View full detailsVereinbarkeit von Kaufverhalten und Nachhaltigkeit im Bereich der Ernährung
Sophia Rauch
Paperback
• Author(s): Sophia Rauch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Green BusinessStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Umweltökonomie, Note: 15 Punkte, (sehr gut) 1,0, Korbinian-Aigner-Gymnasium Erding, Sp...
View full detailsLearning Predicting Consumer Behavior Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book divides three parts, In first part chapter one concerns how economic environment can influence global fuel price chang...
View full detailsDer Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien
Helmut Fösel
Paperback
• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...
View full detailsChina: The Consumer Revolution
Conghua Li, Deloitte & Touche Consulting Group
Paperback
• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics
Learning Nowadays Consumer Behavior
Sanjay Pahuja
Paperback
• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...
View full detailsVerbraucherverhalten in Kaufhäusern
A. Sri Hari Prasath, S. Shajitha Banu
Paperback
• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - General
Die Produktmarke aus soziologischer Perspektive - eine Studie zum Konsumentenverhalten
Kristin Hoppert
Paperback
• Author(s): Kristin Hoppert • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Sociology - GeneralInhaltsangabe: Einleitung: In einer schier endlosen Warenwelt scheint alles möglich zu sein. Quantitative und qualitative Angebots- und...
View full detailsFactores Determinantes Do Comportamento de Compra Do Consumidor
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...
View full detailsSensory food preferences. An analysis of consumer behaviour using organic food as an example
Sarah Hemmerling
Paperback
• Author(s): Sarah Hemmerling • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General