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Search results for “[subject: consumer-behavior]”

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A Practical Approach to Marketing Management

Kujnish Vashisht

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₹413
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• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

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• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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Kundenmeinungen im Internet

Frank Schimansky

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• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...

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Consumer's Online Buying Behavior Before and After COVID - 19

Vanitha Esaimani

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• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...

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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...

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New Perspectives in Marketing by Word-Of-Mouth

Emerald Group Publishing Limited

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• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...

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Neuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft

Christine Niemczyk

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• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...

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Consumer Behavior and Behavioral Biases in the Sharing Economy

Katharina Dowling

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• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...

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Theorien über die Assoziation von Ideen. Einflussgrößen und Einsatz für Marketingzwecke

Tobias Auer

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• Author(s): Tobias Auer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note:...

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1

Jacob Jacoby, Vibrant Publishers

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Current price ₹7,461
Original price ₹8,710
Original price ₹8,710
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₹7,461
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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...

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Neuroökonomik und die Heuristik des Homo Oeconomicus

Jana Bäcker

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• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...

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Intelligenza emotiva del consumatore e comportamento di acquisto d'impulso

Kashif Abrar

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• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...

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Der Konsument: Homo Emoticus Statt Homo Oeconomicus?

Marie-Kristin Franke

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• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralKonsumenten fokussieren bei der Auswahl und Bewertung eines hedonischen Produktes (z.B. S� igkeiten, Hotelzimmer mit M...

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Multicultural Perspectives in Customer Behaviour

Maria Piacentini

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• Author(s): Maria Piacentini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWith globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there i...

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Auswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas

Johanna Heimann

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• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...

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Zachowania konsumenckie i pokolenia w Szwajcarii

Karina Saakyan

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• Author(s): Karina Saakyan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralZawsze intrygowalo mnie, aby dowiedziec się więcej o zachowaniach konsument�w oraz o tym, co wyzwala i wpl...

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Rajagopal

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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...

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Hb of Culture and Consumer Behavior P

Sharon Ng

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• Author(s): Sharon Ng • Publisher: OUP Us • Publisher Imprint: OUP Us • BISAC: Industrial & Organizational PsychologyResearch on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in...

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Encouraging Sustainable Behavior: Psychology and the Environment

Hans C.M. van Trijp

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• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyIncreasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable dev...

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Einflussfaktoren und Auswirkungen olfaktorischer Gestaltungsaspekte auf das Konsumentenverhalten

Stefan Stecher

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• Author(s): Stefan Stecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Mannheim (Lehrst...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Verbraucherverhalten gegenüber grünen Marketingprodukten

Kishore Kumar

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• Author(s): Kishore Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDer Umweltschutz ist eine wichtige Aufgabe in der heutigen Zeit. Die neuesten Informationen �ber d...

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Handbook of Consumer Finance Research

Jing J. Xiao

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Current price ₹6,978
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• Author(s): Jing J. Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverDebt consolidation...pension givebacks...Social Security under siege...bankruptcies and foreclosures...Americans' financial...

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Tourism and Retail: The Psychogeography of Liminal Consumption

Charles McIntyre

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• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...

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Machine And Psychology Consumer Behavioral: Measurement Comparison

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...

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Country-of-Origin-Effekte im organisationalen Kaufverhalten

Alexander Parks

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• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...

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Vereinbarkeit von Kaufverhalten und Nachhaltigkeit im Bereich der Ernährung

Sophia Rauch

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• Author(s): Sophia Rauch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Green BusinessStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Umweltökonomie, Note: 15 Punkte, (sehr gut) 1,0, Korbinian-Aigner-Gymnasium Erding, Sp...

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Learning Predicting Consumer Behavior Methods

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book divides three parts, In first part chapter one concerns how economic environment can influence global fuel price chang...

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Der Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien

Helmut Fösel

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• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Learning Nowadays Consumer Behavior

Sanjay Pahuja

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• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...

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Verbraucherverhalten in Kaufhäusern

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - General

Die Produktmarke aus soziologischer Perspektive - eine Studie zum Konsumentenverhalten

Kristin Hoppert

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• Author(s): Kristin Hoppert • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Sociology - GeneralInhaltsangabe: Einleitung: In einer schier endlosen Warenwelt scheint alles möglich zu sein. Quantitative und qualitative Angebots- und...

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Factores Determinantes Do Comportamento de Compra Do Consumidor

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...

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Sensory food preferences. An analysis of consumer behaviour using organic food as an example

Sarah Hemmerling

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Current price ₹3,912
Original price ₹4,556
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• Author(s): Sarah Hemmerling • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General