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Preisdifferenzierung und das Konsumentenverhalten im Omni-Channel-Handel. Handlungsempfehlungen für Unternehmen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Philipps-Universität Marburg, Spra...

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Motivation und Motivierbarkeit von Konsumenten für den Kauf von umweltfreundliche(re)n Produkten

Carola Bert

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• Author(s): Carola Bert • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Fast täglich wird die Bevölkerung mit Meldungen über Umweltverschmutzung und -zerstörung konfrontiert. Diese Mit...

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The Psychology of Search Engines: Why People Click, Trust, and Choose Certain Results and What It Means for SEO

Roggie Clark, Raj Clark

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• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralSearch engines are not just technical systems. They are environments shaped by human behavior.Every search result,...

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Consumer Buying Behaviour of Vegetables

Sivasamy Ramesh Kumar, Chellappan Velavan, Thangarasu Samsai

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• Author(s): Sivasamy Ramesh Kumar | Chellappan Velavan | Thangarasu Samsai • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe retail sector in Indi...

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Comportement des consommateurs pour les marques de luxe

Mohammad Hussain

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• Author(s): Mohammad Hussain • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLes achats répétés sont devenus un facteur essentiel pour les spécialistes du marketing, en...

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Explaing How Time Influences Consumer Behavioral Change

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralOur business society had developed long time from farming period to manufacturing period, then to service industry period, till ...

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Wplyw rekomendacji celebrytów na zachowania konsumentów

Grigoriy Shlyapinkov

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• Author(s): Grigoriy Shlyapinkov • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: GeneralBadanie ma na celu określenie, czy poparcie celebryt�w ma wplyw na zachowania zakupowe konsument�w (w wieku 15-2...

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Kids and the Media in America

Donald F. Roberts, Ulla G. Foehr, Victoria J. Rideout

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• Author(s): Donald F. Roberts | Ulla G. Foehr | Victoria J. Rideout • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Children's StudiesExamining the full array of media available to children and ad...

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Learning Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second ...

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Comportamento del Consumatore: Una guida per analizzare la psiche dell'acquirente

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralLo studio del comportamento dei consumatori mira a rispondere a diverse domande relative alle infl...

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Marktstellung Und Marktverhalten Des Verbrauchers

Günter Petermann

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• Author(s): Günter Petermann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie vorliegende Schrift gehort zum Bereich der Verbrauchsforschung. Sie geht vom Begriff und Wesen der Konsumtion aus und wend...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Gordon C., II Bruner

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• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

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Agricultural Marketing and Consumer Behavior in a Changing World

Berend Wierenga

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• Author(s): Berend Wierenga • Publisher: Springer • Publisher Imprint: Springer • BISAC: Agriculture - GeneralAs in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating...

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Estudo do comportamento de compra do consumidor de produtos de software para cuidados de saúde

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Administration - GeneralO comportamento de compra do consumidor �, comparativament...

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Comportement Des Consommateurs Francais Et Libanais

Abdelhay-M

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• Author(s): Abdelhay-M • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: ResearchFaisant partie de la société de consommation, nous avons trouvé sur le marché des produits contenant des additifs alimentaires. Ces additifs cont...

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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

A. Coskun Samli

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• Author(s): A. Coskun Samli • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverOver the past two decades, the face of the world consumer has truly changed. Goods are more available, information ab...

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Psychological Processes and Advertising Effects: Theory, Research, and Applications

Linda F. Alwitt

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• Author(s): Linda F. Alwitt • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralIn the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical...

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Events als Marketinginstrument

Ines Laganke

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• Author(s): Ines Laganke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, IBA Berl...

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Atitude e comportamento do consumidor em relação a produtos ecológicos

Kotigari Reddi Swaroop

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• Author(s): Kotigari Reddi Swaroop • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralOs produtos ecológicos são os consumíveis dos seres humanos que não causam danos ao ambiente ...

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Welche Rolle spielen soziale Herkunft und Persönlichkeit bei der Mediennutzung von Jugendlichen? Eine Untersuchung in der gymnasialen Mittel- und Ober

Alexander Kerbs

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• Author(s): Alexander Kerbs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Universität Osnabrück, Veranstaltung: PO...

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Wplyw spolecznej odpowiedzialności biznesu (CSR) na zachowania konsumentów

Hien Nguyen

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• Author(s): Hien Nguyen • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCzy CSR jest skutecznym narzędziem przyciągania nowych i zatrzymywania obecnych klient�w S...

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Die Dialektik der Chucks. Individuum und Masse in der Mode

Gisa Holzhausen

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• Author(s): Gisa Holzhausen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2009 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Freie Universität Berlin, Veranstaltung:...

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Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Saloomeh Tabari

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• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

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Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee

Nina Langen

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• Author(s): Nina Langen • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverIndividuals have a multitude of possibilities by means of their decisions to influence ecological, social and econo...

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Consumer behavior and the use of telecommunications

Rebeca Formiga Figueira, Suzana G. M. Nicolau

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• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...

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Food and Experiential Marketing: Pleasure, Wellbeing and Consumption

Wided Batat

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• Author(s): Wided Batat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchPleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumpt...

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Empirische Untersuchung von Konsumentenentscheidungen im Kontext ausgewählter verhaltensökonomischer Ansätze

Claudia Schiefler

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• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,2, Otto-von-Guericke-Universität Magd...

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Digital Signage Am Point of Sale: Psychologische Und Verhaltensbezogene Wirkungen Unterschiedlicher Inhaltsarten

Sandra Manzinger

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• Author(s): Sandra Manzinger • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralSandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen ...

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Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyLok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and ex...

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Marketingmaßnahmen zur Steuerung von Variety Seeking im Konsumentenverhalten: Eine Literaturanalyse

Annika Dölle

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• Author(s): Annika Dölle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesWissenschaftlicher Aufsatz aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Osna...

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Kultur und Konsumentenverhalten

Petra Heveroch

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• Author(s): Petra Heveroch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Sonstiges, Note: 2,3, Universit�t zu K�ln (Institut f�r Wirtschafts- und Sozia...

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Wie beeinflusst Musik das Kaufverhalten von Konsumenten in einem Supermarkt?

Katharina Müller

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• Author(s): Katharina Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Sonstiges, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemein...

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Consumers - in a state of sensory overload

Lenz Raimund

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• Author(s): Lenz Raimund • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: ke...

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Erlebniswelten als Chance für das Marketing unter besonderer Berücksichtigung des Konsumentenverhaltens

Juliane Krause

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• Author(s): Juliane Krause • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, EBC Hochschule Berlin, Sprach...

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Fashion and the Consumer

Jennifer Yurchisin

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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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The Book on Web Psychology: 7 Steps To Understand Online Consumer Behaviour

Satnam Singh

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• Author(s): Satnam Singh • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Personal SuccessThe Book on Web Psychology by Satnam Singh is intended to demystify and show you how to understand how your consu...

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