Search results for “[subject: consumer-behavior]”

• Author(s): M. F • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Inter...

• Author(s): Zeynep Arsel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralTaste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance ...

• Author(s): Karen V. Fernandez • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, an...

• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and...

• Author(s): Hinson | Robert Ebo • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismHospitality and Tourism Marketing: Building Customer Drive...

• Author(s): Thomas Braun • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Friedrich-Alexander-Universit�...

• Author(s): Annika Dölle • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Einfach mal was anderes wollen!" - Dieses Abwechslungsbedürfnis hat gro en Einfluss auf das Verhalten einiger Konsumenten. ...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchWhich measurement scales have been used the most in consumer ...

• Author(s): André Schneider • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralRund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später i...

• Author(s): Carolin Wobben • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,25, Hamburger Universität für W...

• Author(s): Hans Raffée • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Ancient and Classical

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven...

• Author(s): Albert Vinyals Ros • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Social Psychology Cómo somos como consumidores? Por qué destinamos gran parte de nuestro tiempo y energía en conseguir un ...

• Author(s): S. M. Yasir Arafat • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis brief provides a thorough overview of the history and underlying motivations for consumer panic buying, evaluating psy...

• Author(s): Alice Berthuy-Carniato • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDer Boom des Internets hat die Gewohnheiten der Verbraucher in vielerlei Hinsicht ver�ndert. Heutzutage ist ...

• Author(s): Zuzana Birknerová Anna | Tatiana Pethö Ivana Ondrijová • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementL'objectif de ce livre est de définir certains attrib...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchDiscipline and Liberation in Consumption examines the contrasting forces of control and freedom...

• Author(s): Jiréh González | Kelly Arguello | Carlos Mendoza • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralDiscover how neuroeconomics transforms our understanding of human decisions in the e...

• Author(s): Karina Geister • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Media StudiesInhaltsangabe: Problemstellung: Während Thomas J. Watson, Chairman von IBM, 1943 einen Weltmarkt von fünf Computern annahm und Ken Olson, Vors...

• Author(s): Belem Barbosa • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The lan...

• Author(s): Ann Marie Fiore • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Bridging the gap between the study of aesthetics and its application in the merc...

• Author(s): Darja Tokar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.0, Universität Stuttgart, Sprache...

• Author(s): George 1901-1981 Katona • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizat...

• Author(s): Gordon Foxall • Publisher: Beard Books • Publisher Imprint: Beard Books • BISAC: Applied PsychologyThis is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase a...

• Author(s): Jerome Hoffmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,9, ( Europäische Fernhochschul...

• Author(s): Andres Felipe Velasquez Henao | The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralWhat if the logos we recognize, the jingl...

• Author(s): Thomas Asche • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralAufgrund der intensiv geführten Diskussion um die Auswirkung des neuen Produkthaftungsgesetzes rückt bei Verbrauchern und Herste...

• Author(s): Klaus G. Grunert • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralDas Buch präsentiert einen neuen Ansatz zur Analyse von Konsumentenverhalten. Im Zentrum steht der Begriff der kognitiven St...

• Author(s): Kati Korn • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralNach dem Wegbrechen des traditionellen Gesch�ftsmodells sucht die Musikindustrie vermehrt alternative Erl�squellen, um Konsumenten an...

• Author(s): Haitham Jouda • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralAt present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, i...

• Author(s): Nadine R. Gier • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher ...

• Author(s): Furkan Cat • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Duale Hochschule Baden-Württemberg Mannh...

• Author(s): Allan J. Kimmel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBy examining the interface between consumer behavior and new product development, People and Products: Consumer Beha...

• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

• Author(s): Nikolaos Taskos • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - General� um facto indiscut�vel que a Internet afectou grandemente a forma como os profissionais de marketing...