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Marketingmaßnahmen zur Steuerung von Variety Seeking im Konsumentenverhalten: Eine Literaturanalyse

Annika Dölle

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• Author(s): Annika Dölle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesWissenschaftlicher Aufsatz aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Osna...

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Kultur und Konsumentenverhalten

Petra Heveroch

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• Author(s): Petra Heveroch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Sonstiges, Note: 2,3, Universit�t zu K�ln (Institut f�r Wirtschafts- und Sozia...

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Wie beeinflusst Musik das Kaufverhalten von Konsumenten in einem Supermarkt?

Katharina Müller

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• Author(s): Katharina Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Sonstiges, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemein...

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Consumers - in a state of sensory overload

Lenz Raimund

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• Author(s): Lenz Raimund • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: ke...

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Erlebniswelten als Chance für das Marketing unter besonderer Berücksichtigung des Konsumentenverhaltens

Juliane Krause

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• Author(s): Juliane Krause • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, EBC Hochschule Berlin, Sprach...

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Fashion and the Consumer

Jennifer Yurchisin

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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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The Book on Web Psychology: 7 Steps To Understand Online Consumer Behaviour

Satnam Singh

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• Author(s): Satnam Singh • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Personal SuccessThe Book on Web Psychology by Satnam Singh is intended to demystify and show you how to understand how your consu...

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Consumer Behavior and Energy Conservation: A Policy-Oriented Experimental Field Study on the Effectiveness of Behavioral Interventions Promoting Resid

P. Ester

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• Author(s): P. Ester • Publisher: Springer • Publisher Imprint: Springer • BISAC: Energy

Das Beschwerdeverhalten von Konsumenten unterschiedlicher Kulturen nach dem Kauf von Nahrungsmitteln: Konzeption einer empirischen Analyse

Mathias Kemner

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• Author(s): Mathias Kemner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Berufsakademie Ost-F...

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Facteurs influençant le comportement des acheteurs dans le secteur des biens de grande consommation - Une perspective indienne

Smitha Siji, Sandhya Menon

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• Author(s): Smitha Siji | Sandhya Menon • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralLe marketing d'un produit d�pend du comportement des consommateurs lorsqu'ils ont un besoin explici...

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Das Phänomen des hybriden Konsumentenverhaltens und seine Auswirkungen auf ausgewählte Betriebsformen des Einzelhandels

Katja Guntermann

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• Author(s): Katja Guntermann • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Das Phänomen der hybriden Kaufverhaltensweisen bei Konsumenten stürzt den Einzelhandel bereits seit geraume...

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Bedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf

Stefan Goletzke

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• Author(s): Stefan Goletzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität Rostock (Wirts...

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The Continuum of Consumer Choice

Gordon R. Foxall

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• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

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Psychologiczne sztuczki stosowane w supermarketach

Michael Gstöttenmayr

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• Author(s): Michael Gstöttenmayr • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPsychologia supermarket�w, czyli inaczej m�wiąc, jak sklonic klienta do kupienia jak najwięcej, nawe...

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An Introduction to Marketing Strategy: Foundations and Applications

Aziza Tawfik Abdelghafar

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• Author(s): Aziza Tawfik Abdelghafar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Das Kaufverhalten ländlicher Verbraucher in Tamil Nadu, Indien - Eine Studie

Velavan Muthiyah, Badrinath Venkatraman

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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDieser Text soll den Bed�rfnissen von Studierenden und Forschern in den Bereichen Marketi...

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Emotion, Adaptive Decision Making, And Consumer Behavior

James R. Bettman, Vibrant Publishers

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• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Emotion, Adaptive Decision Making, and Consumer Behavior, James R. Bettman offers a ...

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The Divided Brain

Paul Larche

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• Author(s): Paul Larche • Publisher: Larche Communications Inc. • Publisher Imprint: Larche Communications Inc. • BISAC: Consumer Behavior - GeneralDecoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating s...

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Cross Channel Marketing. Sein Einfluss auf die Rolle des Verkäufers im stationären Handel

Lukas Auerbach

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• Author(s): Lukas Auerbach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Technische Universität Chem...

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Paradigmi culturali e comportamento dei consumatori nei confronti dei festival iconici

Raja Irfan Sabir, Haseeba Ijaz, Somia Yaseen

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• Author(s): Raja Irfan Sabir | Haseeba Ijaz | Somia Yaseen • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralL'obiettivo di questo studio è quello di far conoscere le feste non islamiche nella Repubblica islam...

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Economics and Consumer Behavior

Agnus Deaton, John Muellbauer, Angus Deaton

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• Author(s): Agnus Deaton | John Muellbauer | Angus Deaton • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Marketing - ResearchThis classic text has introduced generations of students to the econom...

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Markenartikel beeinflussen das Konsumverhalten. Inwiefern nimmt die Markenpolitik Einfluss auf das Konsumverhalten der Verbraucher?: Eine empirische E

Ercüment Gök

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• Author(s): Ercüment Gök • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Northern Business School, Vera...

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Strafverhalten Von Konsumenten: Antezedenzien, Motive Und Konsequenzen Bei Unternehmensfehlverhalten

Frederik Meyer

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• Author(s): Frederik Meyer • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Management ScienceFrederik Meyer entwickelt ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Urteil von Konsumenten besser zu versteh...

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Determinanti del Comportamento d'Acquisto Dei Consumatori

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralConcentrandosi sugli studenti dell'Ambo University Woliso Campus di Woliso e utilizzando gli elementi chia...

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Factors How Influence Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyCan apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion i...

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Contemporary Consumer Culture Theory

John F. Sherry

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• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...

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Comportement d'achat des consommateurs: une étude sur les médicaments en vente libre (OTC)

Kanupriya Adlakha

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• Author(s): Kanupriya Adlakha • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralLe comportement d'achat des consommateurs est tr�s important pour tout produit que les consommateurs ach�tent...

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Studie zum Kaufverhalten von Verbrauchern bei Softwareprodukten für das Gesundheitswesen

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Administration - GeneralDas Kaufverhalten von Verbrauchern ist ein vergleichsweise neues Forschu...

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Consumer Research: Postcards From the Edge

Stephen Brown, Darach Turley

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• Author(s): Stephen Brown | Darach Turley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and Americ...

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Erlebniswertorientierte Markenführung bei Luxusprodukten unter besonderer Berücksichtigung von Herrendüften

Noushin Moarefi

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• Author(s): Noushin Moarefi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Hochschule Darmstadt, Sprache: Deutsc...

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Shoptimism: Why the American Consumer Will Keep on Buying No M

Lee Eisenberg

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• Author(s): Lee Eisenberg • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralIn this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the R...

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L'impatto dell'endorsement delle celebrità sul comportamento dei consumatori

Grigoriy Shlyapinkov

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• Author(s): Grigoriy Shlyapinkov • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralLa ricerca si propone di individuare se l'endorsement delle celebrit� ha un impatto sul comportamento d'acquisto dei consumato...

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Cultural Studies and Anti-Consumerism

Sam Binkley

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• Author(s): Sam Binkley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAnti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and act...

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Mit allen Sinnen: Duftmarketing. Einfluss auf Erleben und Kaufen: Unveränderte Neuausgabe

Martin Schiansky

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• Author(s): Martin Schiansky • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl für Gewerbe als auch Industrie von steige...

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Nudging

Rhys Jones

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• Author(s): Rhys Jones • Publisher: Agenda Publishing • Publisher Imprint: Agenda Publishing • BISAC: Consumer Behavior - GeneralNudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the ear...

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The Luxury Market in Brazil: Market Opportunities and Potential

C. Diniz

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• Author(s): C. Diniz • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThe Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses th...

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