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Search results for “[subject: consumer-behavior]”

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Attitude et comportement des consommateurs à l'égard des produits verts

Kotigari Reddi Swaroop

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₹7,118
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• Author(s): Kotigari Reddi Swaroop • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLes produits verts sont les biens de consommation des êtres humains qui ne nuisent pas à l'environnemen...

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Frauen- und Männerstereotype in der Werbung: Wie Werbefachleute unsere Instinkte ausnutzen

Ramon Klein

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₹2,143
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• Author(s): Ramon Klein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3...

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Die Bedeutung des Markenimages für den Erfolg von Handelsmarken

Daniel Weber, Nico Steinbach, Felix Weber

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• Author(s): Daniel Weber | Nico Steinbach | Felix Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, FOM Hochsc...

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Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: Eng...

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Cosumer Behavioral Economic Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

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Emotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?

Zoltan Ravasz

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• Author(s): Zoltan Ravasz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Georg-Simon-Ohm-Hochschule Nür...

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Study of Consumer Purchase Behavior of Health Care Software Products

Somnath Thigale, Vidya Karande Hariba, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande Hariba | Dipti Barge • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Administration - GeneralConsumer purchase behavior is comparatively a new...

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Preispolitik - Instrument des Marketings

Geb Herkert Verena Schnürle

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• Author(s): Geb Herkert Verena Schnürle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich BWL - Handel und Distribution, Note: keine, Duale Hochschule Baden-Würt...

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Decision-making and Choice Decision

C. Whan Park, Vibrant Publishers

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• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDecision-making and Choice Decision by C. Whan Park offers a deep exploration into the psyc...

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Comparative Price Advertising

Kent B. Monroe

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• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralComparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparat...

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Handelsmarkenmanagement

Martin Vomstein, Lukas Kothmann

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• Author(s): Martin Vomstein | Lukas Kothmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Handel und Distribution, Note: gut, Europäische Fachhochschu...

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Learning Consumer Behavior And

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralOur societies had been experiencing new technological development.Our business society had developed long time from farming peri...

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The Relationship Marketing of Nike

Christian Münch

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• Author(s): Christian Münch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sheff...

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Consumer behavior and innovative technology

Omar Ouro-Salim

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• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)

Gordon C., II Bruner

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• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running set of books that provide reviews of mult...

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Impact of Sensory Marketing on Buying Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

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• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

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Eventmarketing. Konstruktion von Erlebnissen in der modernen Markenführung

Oliver Ole Vorsprecher

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• Author(s): Oliver Ole Vorsprecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMagisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit�t L�nebur...

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The Active Consumer: Novelty and Surprise in Consumer Choice

Marina Bianchi

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• Author(s): Marina Bianchi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilit...

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The Death of Demographics: Valuegraphic Marketing for a Values-Driven World

David Allison

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• Author(s): David Allison • Publisher: Lioncrest Publishing • Publisher Imprint: Lioncrest Publishing • BISAC: Marketing - MultilevelMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If...

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Zachowania konsumentów w zakresie zakupów internetowych odzieży dla mlodych doroslych

Alice Berthuy-Carniato

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• Author(s): Alice Berthuy-Carniato • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralRozw�j Internetu zmienil nawyki konsument�w pod wieloma względami. Obecnie można kupic w Interneci...

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The Evolution of Household Technology and Consumer Behavior, 1800-2000

Julia Sophie Woersdorfer

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• Author(s): Julia Sophie Woersdorfer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe increasing division and specialization of labor between the market and the nonmarket sector is a central stylized ...

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You don't know what you want: How Design, Marketing, and Corporate Systems Quietly Shape Your Desires and Control Modern Consumption

Emanuel Maia

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• Author(s): Emanuel Maia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Handbook of US Consumer Economics

Andrew Haughwout

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• Author(s): Andrew Haughwout • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Economics - MicroeconomicsHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscap...

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The Why Behind The Buy: Connect With Your Customers Before You Sell

Philip Masiello

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• Author(s): Philip Masiello • Publisher: Appsydo, LLC • Publisher Imprint: Appsydo, LLC • BISAC: E-Commerce - Internet MarketingSelling to consumers today is more complex than ever. The strategies that worked a decade ago are outdated, and brand...

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Die Einbindung des Direct Marketing in die Integrierte Kommunikation

Mario Schwertfeger

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• Author(s): Mario Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universit�t Bayreuth (Le...

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Die Rolle von Emotionen in der Werbung. Welchen Einfluss hat emotionale Werbung auf das Kaufverhalten?

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyBachelorarbeit aus dem Jahr 2018 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, International School Of Management, Standort...

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Globalized Consumer Insights in the Digital Era

Fatih Sahin, Cevat Soylemez

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• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

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Nachhaltigkeit und Preis als Determinanten des Kaufverhaltens von deutschen Verbrauchern

Pia Pfütze

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• Author(s): Pia Pfütze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: D...

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The Buying Impulse And How To Lead It (1920)

William Francis Barnard

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• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: General""The Buying Impulse And How To Lead It"" is a book written by William Francis Barnard in 1920. The book explores the...

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Navigating the World of Offline and Online Shopping

C. P. Kumar

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• Author(s): C. P. Kumar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through ...

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Multi-Level-Marketing: Empirische Studien Zu Konsumentenverhalten Und Abwanderung Von Vertriebspartnern

Christian Bosch

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• Author(s): Christian Bosch • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchChristian Bosch untersucht in dieser Sonderform des Direktvertriebs auf der Grundlage von zwei quantitativen empirischen S...

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Los Consumidores en el Comercio Electrónico

It Campus Academy, Miguel Arias

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• Author(s): It Campus Academy | Miguel Arias • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralTomando como punto de partida la necesidad...

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Strategie cross-canale nel retail della moda

Federico Nardini

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• Author(s): Federico Nardini • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralSottolineando l'importanza delle strategie cross-canale nel settore della vendita al dettaglio di moda, questa ricerca...

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Collecting, Luxury, and the Production of Consumer Desire

Russell W. Belk, Vibrant Publishers

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchCollecting, Luxury, and the Production of Consumer Desire delves into the psychological, social...

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Das Konsumentenverhalten von Touristen: Eine kritische Analyse der Bedeutung von sozialen Medien

Denise Armbrust

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• Author(s): Denise Armbrust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also REFERENCE - Atlases, GazetteerStudienarbeit aus dem Jahr 2021 im Fachbereich Tourismus - Sonstiges, Note: 1,7, IU In...

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Smart Products, Smarter Services

Mary J. Cronin

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• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...

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