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Products
Attitude et comportement des consommateurs à l'égard des produits verts
Kotigari Reddi Swaroop
Paperback
• Author(s): Kotigari Reddi Swaroop • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLes produits verts sont les biens de consommation des êtres humains qui ne nuisent pas à l'environnemen...
View full detailsFrauen- und Männerstereotype in der Werbung: Wie Werbefachleute unsere Instinkte ausnutzen
Ramon Klein
Paperback
• Author(s): Ramon Klein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3...
View full detailsDie Bedeutung des Markenimages für den Erfolg von Handelsmarken
Daniel Weber, Nico Steinbach, Felix Weber
Paperback
• Author(s): Daniel Weber | Nico Steinbach | Felix Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, FOM Hochsc...
View full detailsChanging Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: Eng...
View full detailsCosumer Behavioral Economic Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...
View full detailsEmotionale Botschaftsgestaltung - Steuerung des Kaufverhaltens?
Zoltan Ravasz
Paperback
• Author(s): Zoltan Ravasz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Georg-Simon-Ohm-Hochschule Nür...
View full detailsStudy of Consumer Purchase Behavior of Health Care Software Products
Somnath Thigale, Vidya Karande Hariba, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande Hariba | Dipti Barge • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Administration - GeneralConsumer purchase behavior is comparatively a new...
View full detailsPreispolitik - Instrument des Marketings
Geb Herkert Verena Schnürle
Paperback
• Author(s): Geb Herkert Verena Schnürle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich BWL - Handel und Distribution, Note: keine, Duale Hochschule Baden-Würt...
View full detailsDecision-making and Choice Decision
C. Whan Park, Vibrant Publishers
Paperback
• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralDecision-making and Choice Decision by C. Whan Park offers a deep exploration into the psyc...
View full detailsComparative Price Advertising
Kent B. Monroe
Paperback
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralComparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparat...
View full detailsHandelsmarkenmanagement
Martin Vomstein, Lukas Kothmann
Paperback
• Author(s): Martin Vomstein | Lukas Kothmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Handel und Distribution, Note: gut, Europäische Fachhochschu...
View full detailsLearning Consumer Behavior And
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralOur societies had been experiencing new technological development.Our business society had developed long time from farming peri...
View full detailsThe Relationship Marketing of Nike
Christian Münch
Paperback
• Author(s): Christian Münch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sheff...
View full detailsConsumer behavior and innovative technology
Omar Ouro-Salim
Paperback
• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...
View full detailsMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
Gordon C., II Bruner
Paperback
• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running set of books that provide reviews of mult...
View full detailsImpact of Sensory Marketing on Buying Behavior
Reena Malik, Shivani Malhan, Manpreet Arora
Paperback
• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...
View full detailsEventmarketing. Konstruktion von Erlebnissen in der modernen Markenführung
Oliver Ole Vorsprecher
Paperback
• Author(s): Oliver Ole Vorsprecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMagisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit�t L�nebur...
View full detailsThe Active Consumer: Novelty and Surprise in Consumer Choice
Marina Bianchi
Paperback
• Author(s): Marina Bianchi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilit...
View full detailsThe Death of Demographics: Valuegraphic Marketing for a Values-Driven World
David Allison
Paperback
• Author(s): David Allison • Publisher: Lioncrest Publishing • Publisher Imprint: Lioncrest Publishing • BISAC: Marketing - MultilevelMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If...
View full detailsZachowania konsumentów w zakresie zakupów internetowych odzieży dla mlodych doroslych
Alice Berthuy-Carniato
Paperback
• Author(s): Alice Berthuy-Carniato • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralRozw�j Internetu zmienil nawyki konsument�w pod wieloma względami. Obecnie można kupic w Interneci...
View full detailsThe Evolution of Household Technology and Consumer Behavior, 1800-2000
Julia Sophie Woersdorfer
Paperback
• Author(s): Julia Sophie Woersdorfer • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe increasing division and specialization of labor between the market and the nonmarket sector is a central stylized ...
View full detailsYou don't know what you want: How Design, Marketing, and Corporate Systems Quietly Shape Your Desires and Control Modern Consumption
Emanuel Maia
Paperback
• Author(s): Emanuel Maia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Handbook of US Consumer Economics
Andrew Haughwout
Paperback
• Author(s): Andrew Haughwout • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Economics - MicroeconomicsHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscap...
View full detailsThe Why Behind The Buy: Connect With Your Customers Before You Sell
Philip Masiello
Paperback
• Author(s): Philip Masiello • Publisher: Appsydo, LLC • Publisher Imprint: Appsydo, LLC • BISAC: E-Commerce - Internet MarketingSelling to consumers today is more complex than ever. The strategies that worked a decade ago are outdated, and brand...
View full detailsDie Einbindung des Direct Marketing in die Integrierte Kommunikation
Mario Schwertfeger
Paperback
• Author(s): Mario Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universit�t Bayreuth (Le...
View full detailsDie Rolle von Emotionen in der Werbung. Welchen Einfluss hat emotionale Werbung auf das Kaufverhalten?
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyBachelorarbeit aus dem Jahr 2018 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, International School Of Management, Standort...
View full detailsGlobalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez
Paperback
• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...
View full detailsNachhaltigkeit und Preis als Determinanten des Kaufverhaltens von deutschen Verbrauchern
Pia Pfütze
Paperback
• Author(s): Pia Pfütze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: D...
View full detailsThe Buying Impulse And How To Lead It (1920)
William Francis Barnard
Paperback
• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: General""The Buying Impulse And How To Lead It"" is a book written by William Francis Barnard in 1920. The book explores the...
View full detailsNavigating the World of Offline and Online Shopping
C. P. Kumar
Paperback
• Author(s): C. P. Kumar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through ...
View full detailsMulti-Level-Marketing: Empirische Studien Zu Konsumentenverhalten Und Abwanderung Von Vertriebspartnern
Christian Bosch
Paperback
• Author(s): Christian Bosch • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchChristian Bosch untersucht in dieser Sonderform des Direktvertriebs auf der Grundlage von zwei quantitativen empirischen S...
View full detailsLos Consumidores en el Comercio Electrónico
It Campus Academy, Miguel Arias
Paperback
• Author(s): It Campus Academy | Miguel Arias • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralTomando como punto de partida la necesidad...
View full detailsStrategie cross-canale nel retail della moda
Federico Nardini
Paperback
• Author(s): Federico Nardini • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralSottolineando l'importanza delle strategie cross-canale nel settore della vendita al dettaglio di moda, questa ricerca...
View full detailsCollecting, Luxury, and the Production of Consumer Desire
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchCollecting, Luxury, and the Production of Consumer Desire delves into the psychological, social...
View full detailsDas Konsumentenverhalten von Touristen: Eine kritische Analyse der Bedeutung von sozialen Medien
Denise Armbrust
Paperback
• Author(s): Denise Armbrust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also REFERENCE - Atlases, GazetteerStudienarbeit aus dem Jahr 2021 im Fachbereich Tourismus - Sonstiges, Note: 1,7, IU In...
View full detailsSmart Products, Smarter Services
Mary J. Cronin
Paperback
• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...
View full details