Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer-behavior]”

Filters

Products

Smart Products, Smarter Services

Mary J. Cronin

Paperback

Current price ₹5,501
Original price ₹5,590
Original price ₹5,590
Original price ₹5,590
(-2%)
₹5,501
Current price ₹5,501

• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...

View full details

Environment How Influences Consumer Behaviors

John Lok

Paperback

Current price ₹1,952
Original price ₹2,058
Original price ₹2,058
Original price ₹2,058
(-5%)
₹1,952
Current price ₹1,952

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General The objective of macroeconomic behavioral methods is to control the short run behavior of an countr...

View full details

Coffee Consumption and Industry Strategies in Brazil: A Volume in the Consumer Science and Strategic Marketing Series

Luciana Florêncio de Almeida

Paperback

Current price ₹12,663
Original price ₹21,105
Original price ₹21,105
Original price ₹21,105
(-40%)
₹12,663
Current price ₹12,663

• Author(s): Luciana Florêncio de Almeida • Publisher: Woodhead Publishing • Publisher Imprint: Woodhead Publishing • BISAC: Marketing - GeneralCoffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and S...

View full details

Consumer behaviour in an online shopping environment

Carlota Lorenzo, Alejandro Mollá, Miguel Ángel Gómez

Paperback

Current price ₹7,352
Original price ₹8,295
Original price ₹8,295
Original price ₹8,295
(-11%)
₹7,352
Current price ₹7,352

• Author(s): Carlota Lorenzo | Alejandro Mollá | Miguel Ángel Gómez • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe overall goal of this book is focused on the analysis of the impact o...

View full details

Consumer Behaviour: Insights From Indian Market

Majumdar Ramanuj

Paperback

Current price ₹938
Original price ₹1,250
Original price ₹1,250
Original price ₹1,250
(-25%)
₹938
Current price ₹938

• Author(s): Majumdar Ramanuj • Publisher: PHI Learning Pvt Ltd • Publisher Imprint: PHI Learning Pvt LtdDesigned as a textbook for the B.E./B.Tech. students of Computer Science and Engineering and Information Technology, this book provides the f...

View full details

Consumatori consapevoli e competenti

Flavia Cavalero

Paperback

Current price ₹1,676
Original price ₹1,941
Original price ₹1,941
Original price ₹1,941
(-14%)
₹1,676
Current price ₹1,676

• Author(s): Flavia Cavalero • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: GeneralIl mondo del consumo è molto importante, racchiude e raggruppa tutte le attività che ci permettono di vivere nel miglio...

View full details

Markenbindung in der Generation Y. Konsumverhalten von Millennials in Deutschland: Eine explorative Analyse

Christina Helena Nee

Paperback

Current price ₹4,812
Original price ₹5,537
Original price ₹5,537
Original price ₹5,537
(-13%)
₹4,812
Current price ₹4,812

• Author(s): Christina Helena Nee • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2016 im Fachbereich Führung und Personal - Generation Y, Generation Z, Note: 2,3, Europa-Universität...

View full details

Consumer Emotion Measurement Methods

John Lok

Paperback

Current price ₹1,363
Original price ₹1,470
Original price ₹1,470
Original price ₹1,470
(-7%)
₹1,363
Current price ₹1,363

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to s...

View full details

Produktbeurteilung Der Konsumenten: Eine Psychologische Theorie Der Informationsverarbeitung

U. Bleicker

Paperback

Current price ₹3,741
Original price ₹5,754
Original price ₹5,754
Original price ₹5,754
(-35%)
₹3,741
Current price ₹3,741

• Author(s): U. Bleicker • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralMit Beginn der 70er Jahre setzte sich in der Konsumverhaltens- forschung ein neuer Ansatz durch: der Informationsverarbei- tungsa...

View full details

Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden

Anonymous

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Duale Hochschule Baden-Württember...

View full details

Agile Marketing Strategies: New Approaches to Engaging Consumer Behavior

Rajagopal

Paperback

Current price ₹10,187
Original price ₹15,672
Original price ₹15,672
Original price ₹15,672
(-35%)
₹10,187
Current price ₹10,187

• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis is a timely book that examines the concept of agility in marketing by converging neurobehavioral perspectives...

View full details

The Agile Brand: Creating authentic relationships between companies and consumers. Paperback Edition.

Greg Kihlström

Paperback

Current price ₹1,254
Original price ₹1,372
Original price ₹1,372
Original price ₹1,372
(-9%)
₹1,254
Current price ₹1,254

• Author(s): Greg Kihlström • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralBrands have evolved over several centuries from simple tools for recognition to something much more ...

View full details

L'influence des facteurs du comportement des consommateurs dans le tourisme

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

Paperback

Current price ₹4,235
Original price ₹4,832
Original price ₹4,832
Original price ₹4,832
(-12%)
₹4,235
Current price ₹4,235

• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: GeneralCet ouvrage refl�te les efforts des auteurs pour fournir des informations d�taill�es et a...

View full details

Neuromarketing: Ein innovativer Ansatz zur Erklärung des Konsumentenverhaltens unter Berücksichtigung der Wirkung von Marken

Christian Felix

Paperback

Current price ₹5,863
Original price ₹6,851
Original price ₹6,851
Original price ₹6,851
(-14%)
₹5,863
Current price ₹5,863

• Author(s): Christian Felix • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine zentrale Aufgabe der Marketingwissenschaft ist die Erforschung des Konsumentenverhaltens. Um ökonomisch relevantes V...

View full details

Das Konsumentenverhalten von Musiktonträgerkäufern

Dana Kabbani

Paperback

Current price ₹6,811
Original price ₹7,780
Original price ₹7,780
Original price ₹7,780
(-12%)
₹6,811
Current price ₹6,811

• Author(s): Dana Kabbani • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Unsichere Marktbedingungen auf der Nachfragerseite veranlassen Musiktonträgerunternehmen ständig nach verfügbar...

View full details

Darstellung der verschiedenen Geschlechter und ihr Einfluss auf das Verbraucherverhalten

Caroline Mochoge

Paperback

Current price ₹3,437
Original price ₹3,922
Original price ₹3,922
Original price ₹3,922
(-12%)
₹3,437
Current price ₹3,437

• Author(s): Caroline Mochoge • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Sociology - GeneralDiese Studie befasst sich im Wesentlichen mit dem Einfluss auf das Verbraucherverhalten von Universitätsstudenten ...

View full details

Qualitative Consumer and Marketing Research The Asian Perspectives and Practices

Nuttavuthisit

Paperback

Current price ₹5,821
Original price ₹8,955
Original price ₹8,955
Original price ₹8,955
(-35%)
₹5,821
Current price ₹5,821

• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...

View full details

Determinants of Sustainability Motivation in Laptop Purchase Decisions: A Regression Analysis

Affan Ali

Paperback

Current price ₹2,855
Original price ₹4,165
Original price ₹4,165
Original price ₹4,165
(-31%)
₹2,855
Current price ₹2,855

• Author(s): Affan Ali • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: GeneralDeterminants of Sustainability Motivation in Laptop Purchase Decisions: A Regression Analysis offers a deep dive into the motivations behind eco-cons...

View full details

ВОСПРИЯТИЕ ПОКУПАТЕЛЯМ&#

Шофхи&#110

Paperback

Current price ₹4,102
Original price ₹4,681
Original price ₹4,681
Original price ₹4,681
(-12%)
₹4,102
Current price ₹4,102

• Author(s): Шофхиn • Publisher: Sciencia Scripts • Publisher Imprint: Sciencia Scripts • BISAC: Marketing - GeneralЭта книга представляет собой миниатюрную попытку исследовать факторы, влияющие на выбор потребителями изделий из кожи.кожаных изде...

View full details

Investigación Sobre El Consumidor de Salud

Isabel Boluda Molina

Paperback

Current price ₹1,332
Original price ₹1,496
Original price ₹1,496
Original price ₹1,496
(-11%)
₹1,332
Current price ₹1,332

• Author(s): Isabel Boluda Molina • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralInvestigación concienzuda sobre el consumidor de salud español

Die Struktur Von Qualitätsurteilen Und Das Informationsverhalten Von Konsumenten Beim Kauf Langlebiger Gebrauchsgüter

Peter Kupsch

Paperback

Current price ₹3,741
Original price ₹5,754
Original price ₹5,754
Original price ₹5,754
(-35%)
₹3,741
Current price ₹3,741

• Author(s): Peter Kupsch • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Economics - General

How Economic Environment Influences Consumer Behavior

John Lok

Paperback

Current price ₹1,855
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-5%)
₹1,855
Current price ₹1,855

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Economic Conditions In my this book, I shall explain how to apply demand and supply theory to explain how salespeople psychology and every salesperson's st...

View full details

The role of viral advertising in brand equity building

Fotini Mastroianni

Paperback

Current price ₹3,319
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,319
Current price ₹3,319

• Author(s): Fotini Mastroianni • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English...

View full details

Fidélité à la marque et conception du produit dans les préférences d'achat des consommateurs

Tom Page, Gísli Thorsteinsson

Paperback

Current price ₹3,463
Original price ₹4,060
Original price ₹4,060
Original price ₹4,060
(-15%)
₹3,463
Current price ₹3,463

• Author(s): Tom Page | Gísli Thorsteinsson • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: GeneralEn marketing, la fid�lit� � la marque consiste en l'engagement d'un consommateur � racheter ou � continuer d...

View full details

Le Passage À l''euro Et Ses Effets Sur Le Comportement Du Consommateur

Gastonbreton-C

Paperback

Current price ₹9,915
Original price ₹11,898
Original price ₹11,898
Original price ₹11,898
(-17%)
₹9,915
Current price ₹9,915

• Author(s): Gastonbreton-C • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: Marketing - GeneralPour la première fois dans l'histoire économique contemporaine, douze pays différents comptant plus de 300 millions d'individus on...

View full details

Effekte der Anzahl der guten Verkaufsargumente auf die Kaufabsicht - eine empirische Studie

Steffen Vogel

Paperback

Current price ₹3,320
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,320
Current price ₹3,320

• Author(s): Steffen Vogel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Augsburg (Lehrstu...

View full details

Besonderheiten der internationalen Marktforschung. Bedeutung und Implikationen der "culture-bound" und der "culture-free" These

Marlena Werner

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Marlena Werner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Marktforschung, Note: 2,3, Martin-Luther-Universität Halle-Wittenberg, Sprache...

View full details

Persuasion: Dark Psychology Series 5 Manuscripts - Persuasion, NLP, How to Analyze People, Manipulation, Dark Psychology Advanced

R. J. Anderson

Paperback

Current price ₹2,343
Original price ₹3,232
Original price ₹3,232
Original price ₹3,232
(-28%)
₹2,343
Current price ₹2,343

• Author(s): R. J. Anderson • Publisher: SD Publishing LLC • Publisher Imprint: SD Publishing LLC • BISAC: Consumer Behavior - GeneralDark Psychology Series Ultimate 5 Book BundleThis box set includes: Persuasion: Dark Psychology - Secret Techn...

View full details

Kohortenanalyse in Der Konsumentenforschung

Wolfram Peiser

Paperback

Current price ₹3,741
Original price ₹5,754
Original price ₹5,754
Original price ₹5,754
(-35%)
₹3,741
Current price ₹3,741

• Author(s): Wolfram Peiser • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Economics - GeneralSeit über zwanzig Jahren beschäftigen sich Forscher schwerpunktmä ig mit dem Konsumentenverhalten ...

View full details

L''impact Des Cultures Régionales Sur Le Comportement de Consommateur

Khitous-F

Paperback

Current price ₹5,334
Original price ₹6,401
Original price ₹6,401
Original price ₹6,401
(-17%)
₹5,334
Current price ₹5,334

• Author(s): Khitous-F • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: Marketing - GeneralCe livre est le fruit d'un travail ambitieux où l'écrivaine a tentée d'analyser, comprendre et présenter le marché algérien loin des va...

View full details

Konsumverhalten und dessen Auswirkungen im Spannungsverhältnis von Ökonomie und Ökologie: Analyse des Zusammenhangs von Endverbraucher und Beispiel vo

Alexander Bösenberg

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Alexander Bösenberg • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralUnterrichtsentwurf aus dem Jahr 2010 im Fachbereich Didaktik - Gemeinschaftskunde / Sozialkunde, Note: 2,0, Studienseminar für Gymnasien in...

View full details

Impatto della Responsabilità Sociale d'Impresa (RSI) sul comportamento dei consumatori

Hien Nguyen

Paperback

Current price ₹6,268
Original price ₹7,340
Original price ₹7,340
Original price ₹7,340
(-15%)
₹6,268
Current price ₹6,268

• Author(s): Hien Nguyen • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa CSR � uno strumento efficace per attirare nuovi clienti e fidelizzare quelli esistenti a Starbucks? P...

View full details

The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand

M. Arul Jothi

Paperback

Current price ₹5,067
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-15%)
₹5,067
Current price ₹5,067

• Author(s): M. Arul Jothi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication Studies

Ordinary Consumption

Jukka Groncow

Paperback

Current price ₹4,608
Original price ₹7,089
Original price ₹7,089
Original price ₹7,089
(-35%)
₹4,608
Current price ₹4,608

• Author(s): Jukka Groncow • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempora...

View full details

Dynamika marketingu

Paul Binaebi Igbongidi

Paperback

Current price ₹6,754
Original price ₹7,693
Original price ₹7,693
Original price ₹7,693
(-12%)
₹6,754
Current price ₹6,754

• Author(s): Paul Binaebi Igbongidi • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralMarketing jest powszechnym zjawiskiem, ale jest to temat bardzo zlożony i nieuchwytny. Dla r�żnych...

View full details

Strategische Bedeutung Kulturabhängiger Konsumentenreaktionen: Eine Interkulturelle Untersuchung Zu Reaktionen Von Konsumenten Auf Das Verhalten Von U

Corinna Hehlmann

Paperback

Current price ₹5,083
Original price ₹5,199
Original price ₹5,199
Original price ₹5,199
(-2%)
₹5,083
Current price ₹5,083

• Author(s): Corinna Hehlmann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralAuf der Basis mehrerer empirischer Untersuchungen analysiert Corinna Hehlmann interkulturelle Unterschiede von Konsumenten...

View full details