Search results for “[subject: consumer-behavior]”

• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...

• Author(s): Barbara Kleine-Kalmer • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverBarbara Kleine-Kalmer analyses the impact of branding in social networks and introduces the construct of ...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...

• Author(s): Katja Wagner • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management ScienceFrom the Back CoverKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels...

• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...

• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThe Marketing Scales Handbook series is the longest-running set of books that provides reviews...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...

• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingUnderstand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...

• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDurch die Konzentration auf die Studenten des Ambo University Woliso Campus in Woliso und die Verwendu...

• Author(s): Krystyna Hradecký • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,7, FernUniversität Hagen (Douglas-Stiftungslehrstuhl für Dienstleis...

• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...

• Author(s): Barbara Maria Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Fachhochschule Wiener Ne...

• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...

• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

• Author(s): The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl comportamiento del consumidor es el estudio de individuos, grupos u or...

• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...

• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...

• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralThe Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensi...

• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...

• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...

• Author(s): Alexandra Silbermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAlexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung...

• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...

• Author(s): Frank Kardes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyWhat impact can various research methods have on consumer psychology? How can they help us understand the workings of the consum...

• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementZrozumienie zachowań konsument�w jest kluczowym elementem w opracow...

• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...

• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General

• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Tayebeh Baghli | Milad Kalantari Shahijan | Sreenivasan Jayashree • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralOs diferentes tipos de meios de comunicação social ...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Gerrit Heinemann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAngesichts der zunehmenden Pluralisierung der Handels- leistungen ist in jUngster Zeit eine beschleunigte Abwer- tung der am M...

• Author(s): Jayavarma M | Sivaramakrishnan R • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementHonda has been the world's largest motorcycle manufactu...