Search results for “[Subject: consumer]”

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Essen, Hochschule für Oekonom...

• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

• Author(s): Liz Mcfall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public Policy - City Planning & Urban DevelopmentThe book explores the vital role played by the financial service industries in enabling the poo...

• Author(s): Robert Heller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Westsächsische Hochschule Zwi...

• Author(s): Susan Strasser | Matthias Judt | Charles McGovern • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Modern - 20th CenturyThe history of consumption is a prism through which many aspects ...

• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertisi...

• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms ist eine pr�zise, datengest�tzte Studie dar�ber, wie Z...

• Author(s): Lukas Auerbach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Technische Universität Chem...

• Author(s): Nicole Hennemann • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Sociology - General"Stark. Smart. Sexy." So beschreibt die Lifestyle-Zeitschrift Cosmopolitan ihr redaktionelles Konzept. Doch welche Zielg...

• Author(s): Saurabh Kumar Dixit | Kuan-Huei Lee | Poh Theng Loo • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour includes individual decision-making (IDM). IDM has im...

• Author(s): Lia Zarantonello • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scal...

• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...

• Author(s): Philip Masiello • Publisher: Urban Publishing Club • Publisher Imprint: Urban Publishing Club • BISAC: GeneralAn essential guide for companies navigating today's consumer-driven landscape, where the power has shifted to buyers, and t...

• Author(s): Isabell Günl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Technische Universität Dresde...

• Author(s): Siva Prakash Polepalli Medara • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementIndia is the second largest populistic country in the worl...

• Author(s): Jan Lepperhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Handel und Distribution, Note: 2.3, FOM Hochschule für Oekonomie &am...

• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...

• Author(s): Shubhasish Das • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWhen you can use your wallet to watch a film or buy a pair of slippers, why choose a book on cryptocurrency? Pay close attention to the...

• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

• Author(s): Joe Deville • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer credit borrowing - using credit cards, store cards and personal loans - is an important and routine part of man...

• Author(s): Tad Skotnicki • Publisher: Stanford University Press • Publisher Imprint: Stanford University Press • BISAC: SlaveryWhen people encounter consumer goods-sugar, clothes, phones-they find little to no information about their origins. T...

• Author(s): Jacquelyn A. Ottman • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralHailed as "definitive text on the subject" by the American Marketing Association, this groundbreaking book wr...

• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...

• Author(s): Eshetu Tefera Bekele • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book fornece uma explora��o completa dos factores ...

• Author(s): David Sax • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Social AspectsOne of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to ...

• Author(s): Ran Wei • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesAbout the Book Since the debut of the iPhone in 2007, the mobile phone has become a quick...

• Author(s): Daniel Herbert • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Film - GeneralVideoland offers a comprehensive view of the "tangible phase" of consumer video, when Americans lar...

• Author(s): Anonymous • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, er...

• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - MathematicsThe Consumer Math series is designed to help consumers understand mathematics as it relates to their everyday ...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThis book examines consumer buying behaviour during festive...

• Author(s): Stella Minahan • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Decision Making & Problem SolvingThe book highlights research undertaken by marketers, social researchers and anthropologists w...

• Author(s): Teresa Schauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2020 in the subject Business economics - Miscellaneous, grade: 1,3, Ingolstadt University of Applied Sciences (Bus...

• Author(s): Yusuf Balarabe Abdullahi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketi...

• Author(s): Shubha Ranjan Dutta • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralIt gives me immense pleasure to introduce before the esteemed readers, the first editio...