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Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices

María Rodríguez-R Benito

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Original price ₹5,413
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₹3,519
Current price ₹3,519

• Author(s): María Rodríguez-R Benito • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralIn recent years, branded content and entertainment have become standard practice for brands, advertising agencies, ...

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Rising Consumer Materialism: A Threat to Sustainable Happiness

Afia Khalid

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Current price ₹2,095
Original price ₹3,222
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₹2,095
Current price ₹2,095

• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...

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Advertising and Consumer Culture: A Special Issue of Mass Communication & Society

Matthew P. McAllister, Sharon R. Mazzarella

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₹4,198
Current price ₹4,198

• Author(s): Matthew P. McAllister | Sharon R. Mazzarella • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionFurthering the dialogue about the growing power of commercialization and consumerism from a variet...

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The Yearbook of Consumer Law 2007

Howells Geraint, Annette Nordhausen, Deborah Parry

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Current price ₹3,016
Original price ₹4,640
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• Author(s): Howells Geraint | Annette Nordhausen | Deborah Parry • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: ConsumerFirst published in 2007, The Yearbook of Consumer Law provides a valuable guide to developments in the consum...

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Consumer Brand Relationships: Meaning, Measuring, Managing

M. Fetscherin

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Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
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₹7,277
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• Author(s): M. Fetscherin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchConsumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what...

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Climate Change for Dummies

Consumer Dummies

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Current price ₹1,528
Original price ₹2,351
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₹1,528
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• Author(s): Consumer Dummies • Publisher: For Dummies • Publisher Imprint: For Dummies • BISAC: Global Warming & Climate ChangeGet clear about why climate change is so complicated and discover how you can help reverse it More and more freque...

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Ethical Consumption: Practices and Identities: A Realist Approach

Yana Manyukhina

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Original price ₹7,396
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• Author(s): Yana Manyukhina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business EthicsThis book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and bein...

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The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights

Peggy E. Chaudhry

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Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
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₹7,277
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• Author(s): Peggy E. Chaudhry • Publisher: Springer • Publisher Imprint: Springer • BISAC: Commercial - GeneralFrom the Back CoverWalk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. ...

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Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

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Current price ₹4,100
Original price ₹4,810
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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator

Ragesh Ragavan Pillai

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Current price ₹5,663
Original price ₹6,615
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• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...

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Football For Dummies 6th Edition

Consumer Dummies

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Current price ₹1,568
Original price ₹2,411
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₹1,568
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• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...

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Cannabis Et Cannabis CBD

Clement, Murielle Lucie

Paperback

Current price ₹576
Original price ₹752
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• Author(s): Clement, Murielle Lucie • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Consumer GuidesCannabis et cannabis CBD, un ouvrage simple pour comprendre les effets, les dangers, les plaisirs et la légi...

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Consumer Social Values

Eda Gurel-Atay

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Current price ₹4,189
Original price ₹6,444
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₹4,189
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• Author(s): Eda Gurel-Atay • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologySocial values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances und...

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The Netflix Effect

Dummy author

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Current price ₹455
Original price ₹699
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• Author(s): Dummy author • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: Communication, Mass Media and Journalism

Consumer Culture and the Making of Modern Jewish Identity

Gideon Reuveni

Paperback

Current price ₹4,356
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• Author(s): Gideon Reuveni • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralAntisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the ...

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Sensory Marketing: How to use the five senses to attract customers

Fabiana Vicente, Tatiana Benites

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Current price ₹1,363
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• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General

Autofocus: Mastering Synthetic Insight

John Calvin Weaver

Paperback

Current price ₹2,497
Original price ₹2,903
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• Author(s): John Calvin Weaver • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThis definitive guide to AI focus groups is a groundbreaking manual for marketers, strategists, ...

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Die Stromversorgung Von Großabnehmern Und Deren Einfluß Auf Die Rentabilität Und Tarifpolitik Elektrischer Kraftwerke: Dissertation Zur Erlangung Der

Hans Birrenbach

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• Author(s): Hans Birrenbach • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - EnergyDieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anf�ngen des Verlags von 18...

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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Maria Palazzo, Pantea Foroudi

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Current price ₹6,385
Original price ₹7,662
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• Author(s): Maria Palazzo | Pantea Foroudi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book delves into contemporary trends in consumer behaviour and marketing strategies in t...

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European Consumer Access to Justice Revisited

Stefan Wrbka

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Current price ₹5,136
Original price ₹5,200
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• Author(s): Stefan Wrbka • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: ConsumerEuropean Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in o...

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The Betty Book: A Celebration of a Capable Kind O' Gal

Elizabeth Betty Albright

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Current price ₹1,349
Original price ₹1,564
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• Author(s): Elizabeth Betty Albright • Publisher: Gallery Books • Publisher Imprint: Gallery Books • BISAC: Topic - Celebrity & Popular CultureFrom the Back CoverThe Betty Book brings bettitude right into your very own home. Anyone can learn...

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Consumers, Meat and Animal Products: Policies, Regulations and Marketing

Terence J. Centner

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Current price ₹3,938
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• Author(s): Terence J. Centner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - AgribusinessThis book addresses the production practices employed in the production of food animals and animal products that enable market...

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Brand Management: Co-Creating Meaningful Brands

Michael Beverland

Paperback

Current price ₹6,123
Original price ₹7,149
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• Author(s): Michael Beverland • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchIntroducing students to contemporary brand management and innovation with a focus on how companies and consu...

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Möglichkeiten und Instrumente zur Erhöhung der Kundenbindung im Einzelhandel

Torsten Drews

Paperback

Current price ₹5,749
Original price ₹6,713
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• Author(s): Torsten Drews • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 1997 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.7, Martin-Luther-Universi...

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Die Bestimmung von Marktmacht: Ökonomische Kriterien und kritische Diskussion

Sabrina Jeworrek

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Current price ₹2,256
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• Author(s): Sabrina Jeworrek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,3, Philipps-Universität Marburg, Veranstaltung: S...

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Consumer Theories of Harm: An Economic Approach to Consumer Law Enforcement and Policy Making

Paolo Siciliani

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Current price ₹5,102
Original price ₹6,123
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• Author(s): Paolo Siciliani • Publisher: Hart Publishing • Publisher Imprint: Hart Publishing • BISAC: ConsumerIt has long been thought that fairness in European Consumer Law would be achieved by relying on information as a remedy and expecting ...

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Consumerism on TV: Popular Media from the 1950s to the Present

Alison Hulme

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Current price ₹3,770
Original price ₹5,800
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• Author(s): Alison Hulme • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialPresenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely...

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Shopping for Change: Consumer Activism and the Possibilities of Purchasing Power

Louis Hyman, Joseph Tohill

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Current price ₹4,368
Original price ₹5,242
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• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...

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Consumption: A Sociological Analysis

Alan Warde

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• Author(s): Alan Warde • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Back CoverThis book critically reviews recent social scientific investigations of consumption, a controver...

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Devising Consumption: Cultural Economies of Insurance, Credit and Spending

Liz Mcfall

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Current price ₹4,943
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• Author(s): Liz Mcfall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public Policy - City Planning & Urban DevelopmentThe book explores the vital role played by the financial service industries in enabling the poo...

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Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior

Paschal Creation Publication

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Current price ₹1,214
Original price ₹1,372
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• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

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Real Markets and Environmental Change in Kerala, India: A New Understanding of the Impact of Crop Markets on Sustainable Development

Rene Veron

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Current price ₹2,179
Original price ₹3,351
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• Author(s): Rene Veron • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralFirst published in 1999, this volume explores the environmental change which is an increasingly serious problem for Third World countries, ...

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CE-Kennzeichen an Bauprodukten. Kennzeichnungen und Gütesiegel im Überblick

Selin Kilic

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Current price ₹1,892
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• Author(s): Selin Kilic • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Ingenieurwissenschaften - Bauingenieurwesen, Note: 2,0, Hochschule Ostwestfalen-Lippe, Sprache: Deut...

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Consumers - in a state of sensory overload

Lenz Raimund

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Current price ₹3,045
Original price ₹3,479
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• Author(s): Lenz Raimund • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: ke...

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Research Methods for Nurses and Midwives: Theory and Practice

Merryl Harvey

Paperback

Current price ₹4,264
Original price ₹4,939
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• Author(s): Merryl Harvey • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Nursing - Research & TheoryThis book builds your understanding so you can confidently consume research and conduct your own nurs...

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Consumers' Cooperation: Organ Of The Consumers' Cooperative Movement In The U.s.a.; Volume 2

Albert Sonnichsen, James Peter Warbasse, Consumers' Co-Operative Union (U S )

Paperback

Current price ₹1,341
Original price ₹1,512
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• Author(s): Albert Sonnichsen | James Peter Warbasse | Consumers' Co-Operative Union (U S ) • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis informative and thought-provoking collection of essays exp...

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