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Products
Branded Content and Entertainment in Advertising: A Theoretical and Empirical Study of Creative Advertising Practices
María Rodríguez-R Benito
Paperback
• Author(s): María Rodríguez-R Benito • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralIn recent years, branded content and entertainment have become standard practice for brands, advertising agencies, ...
View full detailsRising Consumer Materialism: A Threat to Sustainable Happiness
Afia Khalid
Paperback
• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...
View full detailsAdvertising and Consumer Culture: A Special Issue of Mass Communication & Society
Matthew P. McAllister, Sharon R. Mazzarella
Paperback
• Author(s): Matthew P. McAllister | Sharon R. Mazzarella • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionFurthering the dialogue about the growing power of commercialization and consumerism from a variet...
View full detailsThe Yearbook of Consumer Law 2007
Howells Geraint, Annette Nordhausen, Deborah Parry
Paperback
• Author(s): Howells Geraint | Annette Nordhausen | Deborah Parry • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: ConsumerFirst published in 2007, The Yearbook of Consumer Law provides a valuable guide to developments in the consum...
View full detailsConsumer Brand Relationships: Meaning, Measuring, Managing
M. Fetscherin
Paperback
• Author(s): M. Fetscherin • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchConsumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what...
View full detailsClimate Change for Dummies
Consumer Dummies
Paperback
• Author(s): Consumer Dummies • Publisher: For Dummies • Publisher Imprint: For Dummies • BISAC: Global Warming & Climate ChangeGet clear about why climate change is so complicated and discover how you can help reverse it More and more freque...
View full detailsEthical Consumption: Practices and Identities: A Realist Approach
Yana Manyukhina
Paperback
• Author(s): Yana Manyukhina • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Business EthicsThis book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and bein...
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The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights
The Economics of Counterfeit Trade: Governments, Consumers, Pirates and Intellectual Property Rights
Peggy E. Chaudhry
Paperback
• Author(s): Peggy E. Chaudhry • Publisher: Springer • Publisher Imprint: Springer • BISAC: Commercial - GeneralFrom the Back CoverWalk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. ...
View full detailsDeterminants of Consumer Buying Behaviour
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...
View full detailsBrand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator
Ragesh Ragavan Pillai
Paperback
• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...
View full detailsFootball For Dummies 6th Edition
Consumer Dummies
Paperback
• Author(s): Consumer Dummies • Publisher: Wiley • Publisher Imprint: Dummies • Subject: Sports and Physical Fitness • BISAC: FootballAbout the Book Are you ready for some football? New stadiums have been built, new stars have been born, and reco...
View full detailsCannabis Et Cannabis CBD
Clement, Murielle Lucie
Paperback
• Author(s): Clement, Murielle Lucie • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Consumer GuidesCannabis et cannabis CBD, un ouvrage simple pour comprendre les effets, les dangers, les plaisirs et la légi...
View full detailsConsumer Social Values
Eda Gurel-Atay
Paperback
• Author(s): Eda Gurel-Atay • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologySocial values are central to people's lives, guiding behaviors, and judgments, and defining who we are. This book advances und...
View full detailsThe Netflix Effect
Dummy author
Paperback
• Author(s): Dummy author • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: Communication, Mass Media and Journalism
Consumer Culture and the Making of Modern Jewish Identity
Gideon Reuveni
Paperback
• Author(s): Gideon Reuveni • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralAntisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the ...
View full detailsSensory Marketing: How to use the five senses to attract customers
Fabiana Vicente, Tatiana Benites
Paperback
• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General
Autofocus: Mastering Synthetic Insight
John Calvin Weaver
Paperback
• Author(s): John Calvin Weaver • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThis definitive guide to AI focus groups is a groundbreaking manual for marketers, strategists, ...
View full detailsDie Stromversorgung Von Großabnehmern Und Deren Einfluß Auf Die Rentabilität Und Tarifpolitik Elektrischer Kraftwerke: Dissertation Zur Erlangung Der
Hans Birrenbach
Paperback
• Author(s): Hans Birrenbach • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - EnergyDieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anf�ngen des Verlags von 18...
View full detailsContemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria Palazzo, Pantea Foroudi
Paperback
• Author(s): Maria Palazzo | Pantea Foroudi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book delves into contemporary trends in consumer behaviour and marketing strategies in t...
View full detailsEuropean Consumer Access to Justice Revisited
Stefan Wrbka
Paperback
• Author(s): Stefan Wrbka • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: ConsumerEuropean Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in o...
View full detailsThe Betty Book: A Celebration of a Capable Kind O' Gal
Elizabeth Betty Albright
Paperback
• Author(s): Elizabeth Betty Albright • Publisher: Gallery Books • Publisher Imprint: Gallery Books • BISAC: Topic - Celebrity & Popular CultureFrom the Back CoverThe Betty Book brings bettitude right into your very own home. Anyone can learn...
View full detailsConsumers, Meat and Animal Products: Policies, Regulations and Marketing
Terence J. Centner
Paperback
• Author(s): Terence J. Centner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - AgribusinessThis book addresses the production practices employed in the production of food animals and animal products that enable market...
View full detailsBrand Management: Co-Creating Meaningful Brands
Michael Beverland
Paperback
• Author(s): Michael Beverland • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchIntroducing students to contemporary brand management and innovation with a focus on how companies and consu...
View full detailsMöglichkeiten und Instrumente zur Erhöhung der Kundenbindung im Einzelhandel
Torsten Drews
Paperback
• Author(s): Torsten Drews • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 1997 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.7, Martin-Luther-Universi...
View full detailsDie Bestimmung von Marktmacht: Ökonomische Kriterien und kritische Diskussion
Sabrina Jeworrek
Paperback
• Author(s): Sabrina Jeworrek • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2009 im Fachbereich BWL - Wirtschaftspolitik, Note: 1,3, Philipps-Universität Marburg, Veranstaltung: S...
View full detailsConsumer Theories of Harm: An Economic Approach to Consumer Law Enforcement and Policy Making
Paolo Siciliani
Paperback
• Author(s): Paolo Siciliani • Publisher: Hart Publishing • Publisher Imprint: Hart Publishing • BISAC: ConsumerIt has long been thought that fairness in European Consumer Law would be achieved by relying on information as a remedy and expecting ...
View full detailsConsumerism on TV: Popular Media from the 1950s to the Present
Alison Hulme
Paperback
• Author(s): Alison Hulme • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialPresenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely...
View full detailsShopping for Change: Consumer Activism and the Possibilities of Purchasing Power
Louis Hyman, Joseph Tohill
Paperback
• Author(s): Louis Hyman | Joseph Tohill • Publisher: ILR Press • Publisher Imprint: ILR Press • BISAC: Political AdvocacyConsuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make deci...
View full detailsConsumption: A Sociological Analysis
Alan Warde
Paperback
• Author(s): Alan Warde • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Anthropology - Cultural & SocialFrom the Back CoverThis book critically reviews recent social scientific investigations of consumption, a controver...
View full detailsDevising Consumption: Cultural Economies of Insurance, Credit and Spending
Liz Mcfall
Paperback
• Author(s): Liz Mcfall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public Policy - City Planning & Urban DevelopmentThe book explores the vital role played by the financial service industries in enabling the poo...
View full detailsInside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior
Paschal Creation Publication
Paperback
• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...
View full detailsReal Markets and Environmental Change in Kerala, India: A New Understanding of the Impact of Crop Markets on Sustainable Development
Rene Veron
Paperback
• Author(s): Rene Veron • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - GeneralFirst published in 1999, this volume explores the environmental change which is an increasingly serious problem for Third World countries, ...
View full detailsCE-Kennzeichen an Bauprodukten. Kennzeichnungen und Gütesiegel im Überblick
Selin Kilic
Paperback
• Author(s): Selin Kilic • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Ingenieurwissenschaften - Bauingenieurwesen, Note: 2,0, Hochschule Ostwestfalen-Lippe, Sprache: Deut...
View full detailsConsumers - in a state of sensory overload
Lenz Raimund
Paperback
• Author(s): Lenz Raimund • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (postgraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: ke...
View full detailsResearch Methods for Nurses and Midwives: Theory and Practice
Merryl Harvey
Paperback
• Author(s): Merryl Harvey • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Nursing - Research & TheoryThis book builds your understanding so you can confidently consume research and conduct your own nurs...
View full detailsConsumers' Cooperation: Organ Of The Consumers' Cooperative Movement In The U.s.a.; Volume 2
Albert Sonnichsen, James Peter Warbasse, Consumers' Co-Operative Union (U S )
Paperback
• Author(s): Albert Sonnichsen | James Peter Warbasse | Consumers' Co-Operative Union (U S ) • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis informative and thought-provoking collection of essays exp...
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