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Classroom Bulletin on Consumer Education

Alberta Dept of Education

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Current price ₹1,272
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Original price ₹1,368
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₹1,272
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• Author(s): Alberta Dept of Education • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Philosophy, Theory & Social AspectsThis work has been selected by scholars as being culturally important and is part o...

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Visual Marketing: A Practical Guide to the Science of Branding & Retailing

Barbara E. Kahn

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Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
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₹3,562
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• Author(s): Barbara E. Kahn • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsAs the world accelerates towards the digital realm post-pandemic, it has never been more important fo...

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The impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour

Barbara Egger

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• Author(s): Barbara Egger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of...

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Consumer Behavior: Empirical Research

Jagdish Sheth, Vibrant Publishers

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Current price ₹7,452
Original price ₹8,710
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• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...

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Digital Consumer Behavior: Navigating the Dynamics Building the Demand

Kyle Allison

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₹2,441
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• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

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Das Vergnügen des Fanseins

Sirinya Pakditawan

Paperback

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Original price ₹3,479
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• Author(s): Sirinya Pakditawan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,5, Universität Hamburg, Sprache: D...

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National Brands and Global Markets: An Historical Perspective

Nikolas Glover, David M. Higgins

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• Author(s): Nikolas Glover | David M. Higgins • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economic HistoryBetween Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, ...

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The industrial scheme of personal control

Cesar Augusto Alves Da Silva

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• Author(s): Cesar Augusto Alves Da Silva • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Sociology - GeneralIn today's society, technology is completely controlled for the sole purpose of expanding ca...

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Production and Commercialization of Insects as Food and Feed: Identification of the Main Constraints in the European Union

Francesco Montanari

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• Author(s): Francesco Montanari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - Food Safety & SecurityFrom the Back Cover​Forecasts point out an exponential growth in the global population, which raises concerns o...

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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?

Anonym

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Current price ₹6,756
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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...

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Brand Mythology: How Brands Shape Modern Myths and the Collective Imagination

Andres Felipe Velasquez Henao, The Ink Company Publishing, Andres Vrant

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Original price ₹2,810
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• Author(s): Andres Felipe Velasquez Henao | The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralWhat if the logos we recognize, the jingl...

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The Sovereign Consumer: A New Intellectual History of Neoliberalism

Niklas Olsen

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Original price ₹11,194
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• Author(s): Niklas Olsen • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralFrom the Back Cover Olsen takes the contemporary analysis of neoliberalism in an exciting and productive new direction by providin...

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Nudging

Rhys Jones

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Current price ₹2,395
Original price ₹2,529
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• Author(s): Rhys Jones • Publisher: Agenda Publishing • Publisher Imprint: Agenda Publishing • BISAC: Consumer Behavior - GeneralNudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the ear...

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Consumer Insight Prism na platformach OTT

Yagneshkumar Patni, Shamina Ansari

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Current price ₹6,649
Original price ₹7,583
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• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms to zwięzle, oparte na danych badanie sposobu...

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Cases in Consumer Behaviour

Gerrit Antonides

Paperback

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Original price ₹8,223
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• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

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Persuasive Imagery: A Consumer Response Perspective

Linda M. Scott

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• Author(s): Linda M. Scott • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdiscipl...

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The Sociology of Consumption: A Global Approach

Joel Stillerman

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• Author(s): Joel Stillerman • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Sociology - GeneralThe Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art over...

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Mediating Sustainability in the Consumer Society

Astrid Skjerven, Lisbeth Løvbak Berg, LIV Merete Nielsen

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Current price ₹6,387
Original price ₹7,665
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• Author(s): Astrid Skjerven | Lisbeth Løvbak Berg | LIV Merete Nielsen • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - Economic PolicyThis book sheds light on the role and impact of sustainability mediation, a tool...

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Mit allen Sinnen: Duftmarketing. Einfluss auf Erleben und Kaufen: Unveränderte Neuausgabe

Martin Schiansky

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• Author(s): Martin Schiansky • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl für Gewerbe als auch Industrie von steige...

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Preis und Qualität als Dimensionen von Kompromissoptionen. Eine empirische Studie

Sebastian Thiel

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Original price ₹7,341
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• Author(s): Sebastian Thiel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Augsburg, Sprach...

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Food Consumer Science: Theories, Methods and Application to the Western Balkans

Dominique Barjolle

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Current price ₹7,277
Original price ₹11,194
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• Author(s): Dominique Barjolle • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental - GeneralFrom the Back CoverThis book explores the main methods, models, and approaches of food consumer science applied to six countries o...

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Media Effects and Beyond: Culture, Socialization and Lifestyles

Karl Erik Rosengren

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Original price ₹2,706
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• Author(s): Karl Erik Rosengren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesAddressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the resul...

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My Life with Things: The Consumer Diaries

Elizabeth Chin

Paperback

Current price ₹2,209
Original price ₹2,656
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• Author(s): Elizabeth Chin • Publisher: Duke University Press • Publisher Imprint: Duke University Press • BISAC: EssaysUnconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods an...

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Enabling Technologies für den Waren- und Informationsfluß in der Distributionslogistikkette am Beispiel eines Konsumgüterherstellers

Frank Schuhholz

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• Author(s): Frank Schuhholz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Konsumgütermarkt in Deutschland durchläuft zur Zeit eine Phase grundlegender Veränderungen. Die Verbraucherseite ist...

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Fashion and the Consumer

Jennifer Yurchisin

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Original price ₹5,060
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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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Il potere dell'argomentazione negli editoriali di moda delle riviste femminili

Márcia Ferreira Schlemper

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Current price ₹4,235
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• Author(s): Márcia Ferreira Schlemper • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Linguistics - GeneralM�rcia Ferreira Schlemper � attualmente docente presso un'universit� di San Paolo, dove insegna nei corsi d...

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit

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• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

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Haushälterische Kompetenzen. Gesunde Ernährung trotz Sozialleistungen

Jenny Feierabend

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• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...

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Sustainable Consumer Behaviour and the Environment

Heesup Han

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Original price ₹5,800
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• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...

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Explorations in Consumer Culture Theory

John F. Sherry

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Original price ₹6,315
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• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Non-ClassifiableThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade ...

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International Consumer Protection: Volume 1

Dennis Campbell

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Current price ₹3,639
Original price ₹5,597
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• Author(s): Dennis Campbell • Publisher: Springer • Publisher Imprint: Springer • BISAC: ConsumerThis text examines the increasingly important area of consumer protection law in an international context. The contributing authors are legal practi...

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Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches

Paul Hackett

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Current price ₹4,189
Original price ₹6,444
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• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...

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Environment How Influences Consumer Behaviors

John Lok

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Current price ₹1,952
Original price ₹2,058
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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General The objective of macroeconomic behavioral methods is to control the short run behavior of an countr...

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Buy This Book: Studies in Advertising and Consumption

Mica Nava, Andrew Blake, Iain Macrury

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Current price ₹5,895
Original price ₹7,074
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• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...

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Political Consumerism

Dietlind Stolle, Michele Micheletti

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Current price ₹5,128
Original price ₹5,200
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• Author(s): Dietlind Stolle | Michele Micheletti • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralPolitical Consumerism captures the creative ways in which citizens, consumers, and political...

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Ethical Consumption: A Critical Introduction

Tania Lewis

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Current price ₹4,441
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• Author(s): Tania Lewis • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsA not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade produc...

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