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Products
Classroom Bulletin on Consumer Education
Alberta Dept of Education
Paperback
• Author(s): Alberta Dept of Education • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Philosophy, Theory & Social AspectsThis work has been selected by scholars as being culturally important and is part o...
View full detailsVisual Marketing: A Practical Guide to the Science of Branding & Retailing
Barbara E. Kahn
Paperback
• Author(s): Barbara E. Kahn • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business And EconomicsAs the world accelerates towards the digital realm post-pandemic, it has never been more important fo...
View full detailsThe impact of consumer ethnocentrism and consumer cosmopolitanism on consumption behaviour
Barbara Egger
Paperback
• Author(s): Barbara Egger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of...
View full detailsConsumer Behavior: Empirical Research
Jagdish Sheth, Vibrant Publishers
Paperback
• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...
View full detailsDigital Consumer Behavior: Navigating the Dynamics Building the Demand
Kyle Allison
Paperback
• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...
View full detailsDas Vergnügen des Fanseins
Sirinya Pakditawan
Paperback
• Author(s): Sirinya Pakditawan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,5, Universität Hamburg, Sprache: D...
View full detailsNational Brands and Global Markets: An Historical Perspective
Nikolas Glover, David M. Higgins
Paperback
• Author(s): Nikolas Glover | David M. Higgins • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economic HistoryBetween Brexit, efforts to 'Make America great again' and ongoing appeals for patriotic consumption to boost economies, ...
View full detailsThe industrial scheme of personal control
Cesar Augusto Alves Da Silva
Paperback
• Author(s): Cesar Augusto Alves Da Silva • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Sociology - GeneralIn today's society, technology is completely controlled for the sole purpose of expanding ca...
View full detailsProduction and Commercialization of Insects as Food and Feed: Identification of the Main Constraints in the European Union
Francesco Montanari
Paperback
• Author(s): Francesco Montanari • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - Food Safety & SecurityFrom the Back CoverForecasts point out an exponential growth in the global population, which raises concerns o...
View full detailsDynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
Anonym
Paperback
• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...
View full detailsBrand Mythology: How Brands Shape Modern Myths and the Collective Imagination
Andres Felipe Velasquez Henao, The Ink Company Publishing, Andres Vrant
Paperback
• Author(s): Andres Felipe Velasquez Henao | The Ink Company Publishing | Andres Vrant • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralWhat if the logos we recognize, the jingl...
View full detailsThe Sovereign Consumer: A New Intellectual History of Neoliberalism
Niklas Olsen
Paperback
• Author(s): Niklas Olsen • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralFrom the Back Cover Olsen takes the contemporary analysis of neoliberalism in an exciting and productive new direction by providin...
View full detailsNudging
Rhys Jones
Paperback
• Author(s): Rhys Jones • Publisher: Agenda Publishing • Publisher Imprint: Agenda Publishing • BISAC: Consumer Behavior - GeneralNudging is a controversial technique for changing people's behaviours. It burst into public consciousness in the ear...
View full detailsConsumer Insight Prism na platformach OTT
Yagneshkumar Patni, Shamina Ansari
Paperback
• Author(s): Yagneshkumar Patni | Shamina Ansari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Insight Prism on OTT Platforms to zwięzle, oparte na danych badanie sposobu...
View full detailsCases in Consumer Behaviour
Gerrit Antonides
Paperback
• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...
View full detailsPersuasive Imagery: A Consumer Response Perspective
Linda M. Scott
Paperback
• Author(s): Linda M. Scott • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdiscipl...
View full detailsThe Sociology of Consumption: A Global Approach
Joel Stillerman
Paperback
• Author(s): Joel Stillerman • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Sociology - GeneralThe Sociology of Consumption: A Global Approach offers college students, scholars, and interested readers a state-of-the-art over...
View full detailsMediating Sustainability in the Consumer Society
Astrid Skjerven, Lisbeth Løvbak Berg, LIV Merete Nielsen
Paperback
• Author(s): Astrid Skjerven | Lisbeth Løvbak Berg | LIV Merete Nielsen • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public Policy - Economic PolicyThis book sheds light on the role and impact of sustainability mediation, a tool...
View full detailsMit allen Sinnen: Duftmarketing. Einfluss auf Erleben und Kaufen: Unveränderte Neuausgabe
Martin Schiansky
Paperback
• Author(s): Martin Schiansky • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine der innovativsten Werbeformen ist Duftmarketing. Die Anwendung ist sowohl für Gewerbe als auch Industrie von steige...
View full detailsPreis und Qualität als Dimensionen von Kompromissoptionen. Eine empirische Studie
Sebastian Thiel
Paperback
• Author(s): Sebastian Thiel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Augsburg, Sprach...
View full detailsFood Consumer Science: Theories, Methods and Application to the Western Balkans
Dominique Barjolle
Paperback
• Author(s): Dominique Barjolle • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental - GeneralFrom the Back CoverThis book explores the main methods, models, and approaches of food consumer science applied to six countries o...
View full detailsMedia Effects and Beyond: Culture, Socialization and Lifestyles
Karl Erik Rosengren
Paperback
• Author(s): Karl Erik Rosengren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesAddressing a multitude of questions and issues surrounding how we use the media, Media Effects and Beyond represents the resul...
View full detailsMy Life with Things: The Consumer Diaries
Elizabeth Chin
Paperback
• Author(s): Elizabeth Chin • Publisher: Duke University Press • Publisher Imprint: Duke University Press • BISAC: EssaysUnconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods an...
View full detailsEnabling Technologies für den Waren- und Informationsfluß in der Distributionslogistikkette am Beispiel eines Konsumgüterherstellers
Frank Schuhholz
Paperback
• Author(s): Frank Schuhholz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Konsumgütermarkt in Deutschland durchläuft zur Zeit eine Phase grundlegender Veränderungen. Die Verbraucherseite ist...
View full detailsFashion and the Consumer
Jennifer Yurchisin
Paperback
• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...
View full detailsIl potere dell'argomentazione negli editoriali di moda delle riviste femminili
Márcia Ferreira Schlemper
Paperback
• Author(s): Márcia Ferreira Schlemper • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Linguistics - GeneralM�rcia Ferreira Schlemper � attualmente docente presso un'universit� di San Paolo, dove insegna nei corsi d...
View full detailsThe Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Saurabh Kumar Dixit
Paperback
• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...
View full detailsHaushälterische Kompetenzen. Gesunde Ernährung trotz Sozialleistungen
Jenny Feierabend
Paperback
• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsExplorations in Consumer Culture Theory
John F. Sherry
Paperback
• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Non-ClassifiableThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade ...
View full detailsInternational Consumer Protection: Volume 1
Dennis Campbell
Paperback
• Author(s): Dennis Campbell • Publisher: Springer • Publisher Imprint: Springer • BISAC: ConsumerThis text examines the increasingly important area of consumer protection law in an international context. The contributing authors are legal practi...
View full detailsQuantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches
Paul Hackett
Paperback
• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...
View full detailsEnvironment How Influences Consumer Behaviors
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General The objective of macroeconomic behavioral methods is to control the short run behavior of an countr...
View full detailsBuy This Book: Studies in Advertising and Consumption
Mica Nava, Andrew Blake, Iain Macrury
Paperback
• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...
View full detailsPolitical Consumerism
Dietlind Stolle, Michele Micheletti
Paperback
• Author(s): Dietlind Stolle | Michele Micheletti • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralPolitical Consumerism captures the creative ways in which citizens, consumers, and political...
View full detailsEthical Consumption: A Critical Introduction
Tania Lewis
Paperback
• Author(s): Tania Lewis • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsA not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade produc...
View full details