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Consumer Cosmopolitanism in the Age of Globalization

Melvin Prince

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• Author(s): Melvin Prince • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralCosmopolitans are individuals with a distinctive kind of extended national and international orientation,...

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Ein Vergleich der Ansätze zur Messung der individuellen Preisbereitschaft

Ava Tress

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• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...

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Jedzenie dla dobra planety

Marte Giæver

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• Author(s): Marte Giæver • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: GeneralWsp�lczesne praktyki produkcji i konsumpcji żywności powodują emisję gaz�w cieplarnianych i innych zanieczyszczeń, przyc...

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Vicarious Consumers: Trans-National Meetings Between the West and East in the Mediterranean World (1730-1808)

Manuel Perez-Garcia

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• Author(s): Manuel Perez-Garcia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsThe birth of a mass consumer society in western Europe has been the subject of much scholarly debate in recent ye...

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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Morris B. Holbrook, Vibrant Publishers

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• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Sym...

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Transgenerational Marketing: Evolution, Expansion, and Experience

Rajagopal

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• Author(s): Rajagopal • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back Cover"...discussing critically the evolution of marketing scholarship and linking it to contemporary marketing practice...

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Chinese Consumers: Exploring the World's Largest Demographic

Ashok Sethi

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• Author(s): Ashok Sethi • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back Cover"China is blazing the trail in technology, and this is transforming consumers and their lives profoundly...

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Grundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Das Konsumentenverhalten beim Lebensmitteleinkauf unter besonderer Berücksichtigung der Discounter: Eine sozial- und perzeptionsgeographische Untersuc

Gerrit Seul

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• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...

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International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice

Giovanna Pegan

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• Author(s): Giovanna Pegan • Publisher: Springer • Publisher Imprint: Springer • BISAC: International - Economics & TradeFrom the Back CoverConsumers in most parts of the world now have global access to products beyond those offered in their...

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A Primer on Consumer Behavior: A Guide for Managers

David W. Stewart

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• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...

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Entwicklung eines Werbepsychologischen Integrationsmodells als Planningtool

Mario Ruckh, Tobias Händler

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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...

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Creating Consumers: Home Economists in Twentieth-Century America

Carolyn M. Goldstein

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• Author(s): Carolyn M. Goldstein • Publisher: University of North Carolina Press • Publisher Imprint: University of North Carolina Press • BISAC: Corporate & Business History - GeneralHome economics emerged at the turn of the twentieth centu...

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Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing

Nicole Erksmeier

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• Author(s): Nicole Erksmeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Consumer Behaviour and the Arts: A Marketing Perspective

François Colbert

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• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...

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Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen

Anne Wilmshöfer

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• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

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The Fire That Consumes: A Biblical and Historical Study of the Doctrine of Final Punishment, Third Edition

Edward William Fudge

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• Author(s): Edward William Fudge • Publisher: Cascade Books • Publisher Imprint: Cascade Books • BISAC: Christian Ministry - GeneralSynopsis: Evangelical Christians affirm together that a dreadful destiny awaits those who reject God's grace thro...

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Consumer Buying Behaviour of Vegetables

Sivasamy Ramesh Kumar, Chellappan Velavan, Thangarasu Samsai

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• Author(s): Sivasamy Ramesh Kumar | Chellappan Velavan | Thangarasu Samsai • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe retail sector in Indi...

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Consumer Society and the Post-Modern City

David B. Clarke

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• Author(s): David B. Clarke • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Earth Sciences - GeographyThe fact that we inhabit a consumer society has incredibly far-reaching implications. Working through the often controversial id...

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Consumer Culture: History, Theory and Politics

Roberta Sassatelli

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• Author(s): Roberta Sassatelli • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralShowing the cultural and institutional processes that have brought the notion of the ′consumer′ to life, thi...

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Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst

Anonymous

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• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...

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Der Einfluss des Social-Media-Konsums auf die Beziehungszufriedenheit

Daline Ostermaier

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• Author(s): Daline Ostermaier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyProjektarbeit aus dem Jahr 2024 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, SRH Fernhochschule, Sprache: Deutsch, A...

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Consumer Trends and New Product Opportunities in the Food Sector

Klaus G. Grunert

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• Author(s): Klaus G. Grunert • Publisher: Brill Wageningen Academic • Publisher Imprint: Brill Wageningen Academic • BISAC: Industries - AgribusinessThe food sector is changing. Consumers want not only tasty and healthy food products, but produc...

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Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument

Tobias Klöckner

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• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

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Wohnzimmer statt Kinosaal? Neue Dimensionen der Filmdistribution

Dana Machert

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• Author(s): Dana Machert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2023 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 1,0, Ruhr-Universität Bochum (Philologie),...

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Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumer

Sarah Steenhaut

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• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

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Global Marketing Research

V. Kumar, Kumar

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• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

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Consumer Behaviour

Michael Solomon

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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

Food in the Internet Age

William Aspray

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• Author(s): William Aspray • Publisher: Springer • Publisher Imprint: Springer • BISAC: Information TechnologyThis book examines food in the United States in the age of the Internet. One major theme running through the book is business opportuni...

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Wahrnehmung und Wahrnehmungsverlauf eines Unternehmens durch die Gesellschaft

Kusum Sooriyabandara

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• Author(s): Kusum Sooriyabandara • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 2, SRH Hochschule Riedlingen (Fernho...

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Consumer Sovereignty and Human Interests

G. Peter Penz

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• Author(s): G. Peter Penz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - TheoryThis book, published in 1986, addresses questions concerned with a central normative principle in contem...

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Insights

Nimish Rustagi

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• Author(s): Nimish Rustagi • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Marketing - ResearchHow to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among products better th...

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Key Facts: Consumer Law

Jacqueline Martin

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• Author(s): Jacqueline Martin • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: MilitaryKey Facts has been specifically written for students studying Law. It is the essential revision tool for a broad range of law courses from A Lev...

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The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers

Kirsten Cowan

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• Author(s): Kirsten Cowan • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New i...

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Ordinary Consumption

Jukka Groncow

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• Author(s): Jukka Groncow • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempora...

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Green Marketing. Wie zeigt sich der grüne Wertewandel in der Werbung?

Teresa Dinkel

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Current price ₹2,255
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• Author(s): Teresa Dinkel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Pädagogische Hochschule Heide...

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