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Products
Soviet Consumer Culture in the Brezhnev Era
Natalya Chernyshova
Paperback
• Author(s): Natalya Chernyshova • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethnic Studies - GeneralAfter decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the S...
View full detailsNostalgie ALS Chance Für Die Markenpositionierung: Wie Positive Erinnerungen Marken Differenzieren Können
Stefanie Jensen, Martin Ohlwein
Paperback
• Author(s): Stefanie Jensen | Martin Ohlwein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralStefanie Jensen und Martin Ohlwein beleuchten in diesem essential die Frage, ob Marken, mit denen eine bes...
View full detailsA Practical Approach to Marketing Management
Kujnish Vashisht
Paperback
• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsEvaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells
Ilja Brezovac
Paperback
• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung (Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...
View full detailsModern Consumer Behavior at the Intersection of AI and Social Media
Gopalakrishnan Soundararajan, Ruksana Banu
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• Author(s): Gopalakrishnan Soundararajan | Ruksana Banu • Publisher: Igi Global Scientific Publishing • Publisher Imprint: Igi Global Scientific Publishing • BISAC: Consumer Behavior - GeneralIn today's digital era, the intersection of artificia...
View full detailsMarket Research with Panels: Types, Surveys, Analysis, and Applications
Martin Günther
Paperback
• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...
View full detailsOutcomes Over Output: Why Customer Behavior
Joshua Seiden
Paperback
• Author(s): Joshua Seiden • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralIn the old days, when we made physical products, setting project goals wasn't that hard. But in today's ...
View full detailsSeniorenmarketing im Einzelhandel: Marketingstrategien zur Erhaltung und Neugewinnung von Kunden der Zielgruppe Best Ager
Ruslan Fedorow
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• Author(s): Ruslan Fedorow • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralAus demographischer Sicht wird die Bedeutung der Seniorengeneration für den Einzelhandel wachsen. Ihre relativ gro e und s...
View full detailsMarketing: The Basics
Karl Moore, Niketh Pareek, Marie Parent
Paperback
• Author(s): Karl Moore | Niketh Pareek | Marie Parent • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralFully updated to reflect the current world of marketing, this book includes all the vital information you nee...
View full detailsAdjectives of evaluation in English ad texts
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...
View full detailsThe Cost of Doing Politics
Jane L. Sumner
Paperback
• Author(s): Jane L. Sumner • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: American Government - GeneralUsing quantitative and qualitative evidence, Sumner shows how consumer boycotts can work to ...
View full detailsKundenbeziehungsmanagement
Dana Wötzel, Andreas Freijs
Paperback
• Author(s): Dana Wötzel | Andreas Freijs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, FOM Hochschule...
View full detailsVogue Kids: une étude sur la consommation de mode par les enfants
Larissa Maria Ribeiro Da Silva, Dib Karam Junior
Paperback
• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralCe livre est une �tude destin�e aux professionnels du textile, de la mode et ...
View full detailsKäuferverhalten bei Reverse Pricing: Implikationen für eine optimale Gestaltung aus Verkäufersicht
Hanno Fichtner
Paperback
• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...
View full detailsUnpacking Creativity
Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford
Paperback
• Author(s): Paula Pérez Sobrino | Jeannette Littlemore | Samantha Ford • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Linguistics - GeneralDrawing on the results of empirical research across a nu...
View full detailsThe Agile Brand: Creating authentic relationships between companies and consumers. Paperback Edition.
Greg Kihlström
Paperback
• Author(s): Greg Kihlström • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralBrands have evolved over several centuries from simple tools for recognition to something much more ...
View full detailsDas HAPA-Modell, Messung der Konsumenteneinstellung, Untersuchung des Organisationsklimas
Madeleine Hartleff
Paperback
• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...
View full detailsPeople and Products: Consumer Behavior and Product Design
Allan J. Kimmel
Paperback
• Author(s): Allan J. Kimmel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBy examining the interface between consumer behavior and new product development, People and Products: Consumer Beha...
View full detailsKonsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche
Vivaldo Lombardi
Paperback
• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...
View full detailsHow To Manufacture Everyday Use Domestic Products: Manufacturers Ebook
Friday Ojone Blessing Daikwo, Mrs
Paperback
• Author(s): Friday Ojone Blessing Daikwo, Mrs • Publisher: MixIG • Publisher Imprint: MixIG • Subject: General Books • BISAC: Consumer Behavior - GeneralDomestic Made products are the major products we use at home daily. This book will teach you...
View full detailsThe Routledge Companion to Consumer Behavior
Michael R. Solomon
Paperback
• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...
View full detailsConsumer Insights: Findings from Behavioral Research
Joseph W. Alba Editor
Paperback
• Author(s): Joseph W. Alba Editor • Publisher: Marketing Science Institute • Publisher Imprint: Marketing Science Institute • BISAC: Consumer Behavior - GeneralWith profound changes in the marketing landscape, the question for researchers and ma...
View full detailsGeneration Alpha in Beta: Reframing Marketing to Kids
Maarten Leyts
Paperback
• Author(s): Maarten Leyts • Publisher: Lannoo Publishers • Publisher Imprint: Lannoo Publishers • BISAC: Marketing - DirectExplores peer-to-peer (P2P) marketing strategies and the impact of technology and digitization on the brain and the develo...
View full detailsAnticipations and Purchases: An Analysis of Consumer Behavior
Francis Thomas Juster
Paperback
• Author(s): Francis Thomas Juster • Publisher: Princeton University Press • Publisher Imprint: Princeton University Press • BISAC: Economics - TheoryThe author is concerned with whether or not surveys of consumer anticipations can improve predic...
View full detailsWelche Rolle spielen soziale Herkunft und Persönlichkeit bei der Mediennutzung von Jugendlichen? Eine Untersuchung in der gymnasialen Mittel- und Ober
Alexander Kerbs
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• Author(s): Alexander Kerbs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Universität Osnabrück, Veranstaltung: PO...
View full detailsChildren as Consumers: A Psychological Analysis of the Young People's Market
Adrian Furnham, Barrie Gunter
Paperback
• Author(s): Adrian Furnham | Barrie Gunter • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Developmental - ChildExplores how children become socialised into consumer society, how they respond to advertising, what they like and dis...
View full detailsKundenzufriedenheit als unternehmerische Zielgröße
Christian Britze
Paperback
• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...
View full detailsThe Mayor: Joe Riley and the Rise of Charleston
Brian Hicks
Paperback
• Author(s): Brian Hicks • Publisher: Consumer Publications, LLC • Publisher Imprint: Consumer Publications, LLC • BISAC: Cultural HeritageIn December 1975, Charleston voters elected a young attorney and former state lawmaker as the city's new ma...
View full detailsConsumer Citizen
Ethan Porter
Paperback
• Author(s): Ethan Porter • Publisher: Oxford Univ PR • Publisher Imprint: Oxford Univ PR • BISAC: Civics & CitizenshipCitizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nearly all of the time. Appeals...
View full detailsConsumer Society and Ecological Crisis
Leslie M. Meier
Paperback
• Author(s): Leslie M. Meier • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesConsumer Society and Ecological Crisis advances a critique of consumer capitalism and its role in driving environmental degradation and clima...
View full detailsUnderstanding the Consumer
Isabelle Szmigin
Paperback
• Author(s): Isabelle Szmigin • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralUnderstanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach....
View full detailsPsychology of the Consumer and Its Development: An Introduction
Robert C. Webb
Paperback
• Author(s): Robert C. Webb • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchAn unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fash...
View full detailsFuture Social Consumer Behavioral Changes
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Development - Sustainable DevelopmentNowadays, we are experiencing new economic development period. Many countries societies will have significant unpredic...
View full detailsConsumer Rights Act 2015 (c. 15)
United Kingdom Legislation, Grangis LLC Uk Publishing
Paperback
• Author(s): United Kingdom Legislation | Grangis LLC Uk Publishing • Publisher: Grangis LLC • Publisher Imprint: Grangis LLC • BISAC: ConsumerOriginal (As enacted) Consumer Rights Act 2015 2015 CHAPTER 15 An Act to amend the law relating to the ...
View full detailsCranston's Consumers and the Law
Colin Scott, Julia Black
Paperback
• Author(s): Colin Scott | Julia Black • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: CorporateThe third edition of Cranston's Consumers and the Law brings the reader fully up to date with develop...
View full detailsDer Einfluss von Lobbyisten auf die TTIP-Verhandlungen. Umweltaspekte, Verbraucherschutz und politische Prozesse
Paulina Schmiedeberg
Paperback
• Author(s): Paulina Schmiedeberg • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Politik - Thema: Globalisierung, pol. Ökonomie, Note: 1, Leopold-Franzens-Universität Innsb...
View full details