Search results for “[Subject: consumer]”

• Author(s): Dennis Campbell • Publisher: Springer • Publisher Imprint: Springer • BISAC: ConsumerThis text examines the increasingly important area of consumer protection law in an international context. The contributing authors are legal practi...

• Author(s): Paul Hackett • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Research & MethodologyQuantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validi...

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General The objective of macroeconomic behavioral methods is to control the short run behavior of an countr...

• Author(s): Mica Nava | Andrew Blake | Iain Macrury • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionBuy This Book is an important contribution to the history and understanding of consumption and advertis...

• Author(s): Dietlind Stolle | Michele Micheletti • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralPolitical Consumerism captures the creative ways in which citizens, consumers, and political...

• Author(s): Tania Lewis • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsA not-so-quiet revolution seems to be occurring in wealthy capitalist societies - supermarkets selling 'guilt free' Fairtrade produc...

• Author(s): Federico Gazzetta • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer GuidesCosa è necessario?Cosa, invece, è inganno?Beni di consumo è un condensato di informazioni utile ad indagare i...

• Author(s): United States Congress House of Represen • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via prin...

• Author(s): Nils-Christian Apel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...

• Author(s): Terry Baxter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: American - African American & BlackThis book attempts to answer a fundamental question: How did Douglass manage to persuade anyone about the e...

• Author(s): Xi Liu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingThis book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a...

• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...

• Author(s): Vijay Lamba • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste manual destaca a forma como as percepções influenciam a seleção da marca na mente dos consumidores n...

• Author(s): Andrew Haughwout • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Economics - MicroeconomicsHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscap...

• Author(s): Zeynep Arsel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralTaste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance ...

• Author(s): Gordon W. Fuller • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Industries - AgribusinessDuring the past, there have been many changes in food availability, production and selection around the world. These ...

• Author(s): Richard Jacob • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawStudienarbeit aus dem Jahr 2014 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 12 Punkte, Johann Wolfgang Goethe-...

• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Stefan Herber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Universität Trier, Sprache: Deutsch, Abstr...

• Author(s): Alan Brinkley • Publisher: Vintage • Publisher Imprint: Vintage • BISAC: Editors, Journalists, PublishersAcclaimed historian Alan Brinkley gives us a sharply realized portrait of Henry Luce, arguably the most important publisher of t...

• Author(s): Markus Gahler • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralUnter Verwendung einer experimentellen Studie zeigt Markus Gahler, dass Konsumenten in internetbasierten PWYW-Situationen dur...

• Author(s): Desi Ivanova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Rundfunk und Unterhaltung, Note: 2, Ludwig-Maximilians-Universität M...

• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

• Author(s): William David Anthony Bryant • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Economics - MicroeconomicsPeople pursue their own interests, whatever those interests mig...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

• Author(s): Lorne Tepperman • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralWe live in a consumer society. Household spending accounts for a bigger share of the country's total economic...

• Author(s): Advocate Dr Amit Dua • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: FinanceEach one of us is a consumer in one way or another. It is important for us to be an aware and informed consumer of goods and services av...

• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...

• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...

• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

• Author(s): Maria Navarro | Mauro Pena • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe book explains how neuromarketing uses neuroscience to understand how emotions, memory and ...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pa...

• Author(s): María Rodríguez-R Benito • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - GeneralIn recent years, branded content and entertainment have become standard practice for brands, advertising agencies, ...

• Author(s): Afia Khalid • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Workplace CultureRising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's ...