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Products
Scent Marketing
Patrick Leimgruber
Paperback
• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...
View full detailsUnderstanding the Chinese Consumer
Xiumei Liu
Paperback
• Author(s): Xiumei Liu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralGo east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book...
View full detailsThe Making of the Consumer: Knowledge, Power and Identity in the Modern World
Frank Trentmann
Paperback
• Author(s): Frank Trentmann • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Anthropology - Cultural & SocialWe constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse...
View full detailsThe New Middle Class in China: Consumption, Politics and the Market Economy
E. Tsang
Paperback
• Author(s): E. Tsang • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralBased on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues ...
View full detailsInterpreting Consumer Choice: The Behavioural Perspective Model
Gordon Foxall
Paperback
• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...
View full detailsPreferências dos consumidores por pontos de venda a retalho organizados
Priyanka Tripathy
Paperback
• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...
View full detailsKaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Phillip Jeksties
Paperback
• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...
View full detailsEmotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse
Isabella Kügler
Paperback
• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...
View full detailsDie Anwendbarkeit des Konsumentenverhaltens auf organisationale Kaufentscheidungen
Katrin Gerberich
Paperback
• Author(s): Katrin Gerberich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Carl von Ossietzky Univers...
View full detailsWord-of-Mouth: Influences on the Choice of Recommendation Sources
Klaus Schöfer
Paperback
• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...
View full detailsNachhaltigkeit und Konsum - Vom Konzept der nachhaltigen Entwicklung
Christin Schröder
Paperback
• Author(s): Christin Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Konsum und Werbung, Note: 2, Universität Rostock (Institut für Soziol...
View full detailsRetromarkt. Eine Analyse der Motive für die Nachfrage nach vergangenheitsbezogenen Produkten und deren Auswirkung auf das Konsumverhalten
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius; Köln, Spr...
View full detailsIntegrated Communication: Synergy of Persuasive Voices
Esther Thorson
Paperback
• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....
View full detailsDecoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2
Dr Shubhendu S Shukla
Paperback
• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...
View full detailsEinflüsse von Werbung und Neuromarketing auf das Einkaufsverhalten
Ela Näffgen
Paperback
• Author(s): Ela Näffgen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch, Abstract: Die...
View full detailsThe Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies
Doreen Kum, Howie Lau
Paperback
• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...
View full detailsFactores que influenciam o comportamento do consumidor que consome comida do Bangladesh em Londres
Monzur Mahmud Hossain, Mohammad Masudul Hassan
Paperback
• Author(s): Monzur Mahmud Hossain | Mohammad Masudul Hassan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralO consumidor responderá de acordo com a qualidade do produto, o sabor, a higiene,...
View full detailsAnalyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche
Sandra Brach
Paperback
• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...
View full detailsThe Buyer's Way: The Path to Revenue Growth
John Kearney
Paperback
• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...
View full detailsKäuferverhalten, Einstellungen und Motive
Konstantin Lust
Paperback
• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...
View full detailsDie Ästhetik von Webseiten und Konsumentenverhalten
Stephan Schwertfeger
Paperback
• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...
View full detailsPreference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany
Rebecca Illichmann
Paperback
• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
The Product Manager's Guide to Pricing
W. Brian Wanless
Paperback
• Author(s): W. Brian Wanless • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralThe Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and servi...
View full detailsInterreligiöses Marketing
Stefan Müller
Paperback
• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...
View full detailsO impacto das montras no comportamento de compra dos consumidores
Maleeha Samar
Paperback
• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...
View full detailscorporate logos: consumerism and the growth of apostasy
Lee Vanwesterborg
Paperback
• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...
View full detailsConsumer Education Series: The Consumer and the Law - Unit 5; Unit 5
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Government - FederalThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizatio...
View full detailsThe Economics of Water Demands
Steven Renzetti
Paperback
• Author(s): Steven Renzetti • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book arose out of a paper that I wrote for the World Bank at the request of Ariel Dinar, the ...
View full detailsConsuming Choices: Ethics in a Global Consumer Age
David T. Schwartz
Paperback
• Author(s): David T. Schwartz • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Ethics & Moral PhilosophyConsuming Choices considers the ethical dimensions of consumer life by ...
View full detailsGames and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Paperback
• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...
View full detailsCharakteristiken von Lebensmitteln. Wie Werbemaßnahmen das Medien- und Kaufverhalten von Kindern beeinflussen
Marie-Therese Laschinger
Paperback
• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...
View full detailsFactors Affecting Buying Decision of Customers' in Apparels Retailing
Swapna Menthula
Paperback
• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...
View full detailsEine quantitative Untersuchung der Involvementauslöser als Werbemaßnahmen anhand chinesischer Autobesitzer
Jun Huo
Paperback
• Author(s): Jun Huo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, FOM Hochschule für Oekonomie & Management gem...
View full detailsAdvertease: The Itch and the Scratch of Advertising
Gupta, Mukul P.
Paperback
• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...
View full detailsLe Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis
Fatiha Machhour
Paperback
• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General
Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick
Ines Klotsche
Paperback
• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...
View full details