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Scent Marketing

Patrick Leimgruber

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• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

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Understanding the Chinese Consumer

Xiumei Liu

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• Author(s): Xiumei Liu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralGo east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book...

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The Making of the Consumer: Knowledge, Power and Identity in the Modern World

Frank Trentmann

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• Author(s): Frank Trentmann • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Anthropology - Cultural & SocialWe constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse...

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The New Middle Class in China: Consumption, Politics and the Market Economy

E. Tsang

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• Author(s): E. Tsang • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralBased on interviews with entrepreneurs, professionals and regional party cadres' from a range of age groups, this book argues ...

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Interpreting Consumer Choice: The Behavioural Perspective Model

Gordon Foxall

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• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralInterpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structu...

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Preferências dos consumidores por pontos de venda a retalho organizados

Priyanka Tripathy

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• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...

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Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen

Phillip Jeksties

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• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...

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Emotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse

Isabella Kügler

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• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...

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Die Anwendbarkeit des Konsumentenverhaltens auf organisationale Kaufentscheidungen

Katrin Gerberich

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• Author(s): Katrin Gerberich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Carl von Ossietzky Univers...

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Word-of-Mouth: Influences on the Choice of Recommendation Sources

Klaus Schöfer

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• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...

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Nachhaltigkeit und Konsum - Vom Konzept der nachhaltigen Entwicklung

Christin Schröder

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• Author(s): Christin Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Konsum und Werbung, Note: 2, Universität Rostock (Institut für Soziol...

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Retromarkt. Eine Analyse der Motive für die Nachfrage nach vergangenheitsbezogenen Produkten und deren Auswirkung auf das Konsumverhalten

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius; Köln, Spr...

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Integrated Communication: Synergy of Persuasive Voices

Esther Thorson

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• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....

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Decoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

Dr Shubhendu S Shukla

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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

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Einflüsse von Werbung und Neuromarketing auf das Einkaufsverhalten

Ela Näffgen

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• Author(s): Ela Näffgen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch, Abstract: Die...

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The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies

Doreen Kum, Howie Lau

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• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...

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Factores que influenciam o comportamento do consumidor que consome comida do Bangladesh em Londres

Monzur Mahmud Hossain, Mohammad Masudul Hassan

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• Author(s): Monzur Mahmud Hossain | Mohammad Masudul Hassan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralO consumidor responderá de acordo com a qualidade do produto, o sabor, a higiene,...

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Analyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche

Sandra Brach

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• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...

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The Buyer's Way: The Path to Revenue Growth

John Kearney

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• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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Die Ästhetik von Webseiten und Konsumentenverhalten

Stephan Schwertfeger

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• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...

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Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany

Rebecca Illichmann

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• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

The Product Manager's Guide to Pricing

W. Brian Wanless

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• Author(s): W. Brian Wanless • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralThe Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and servi...

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Interreligiöses Marketing

Stefan Müller

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• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...

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O impacto das montras no comportamento de compra dos consumidores

Maleeha Samar

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• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...

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corporate logos: consumerism and the growth of apostasy

Lee Vanwesterborg

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• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...

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Consumer Education Series: The Consumer and the Law - Unit 5; Unit 5

Anonymous

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• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Government - FederalThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizatio...

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The Economics of Water Demands

Steven Renzetti

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• Author(s): Steven Renzetti • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book arose out of a paper that I wrote for the World Bank at the request of Ariel Dinar, the ...

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Consuming Choices: Ethics in a Global Consumer Age

David T. Schwartz

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• Author(s): David T. Schwartz • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Ethics & Moral PhilosophyConsuming Choices considers the ethical dimensions of consumer life by ...

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Betty Adamou

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• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

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Charakteristiken von Lebensmitteln. Wie Werbemaßnahmen das Medien- und Kaufverhalten von Kindern beeinflussen

Marie-Therese Laschinger

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• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...

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Factors Affecting Buying Decision of Customers' in Apparels Retailing

Swapna Menthula

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• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...

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Eine quantitative Untersuchung der Involvementauslöser als Werbemaßnahmen anhand chinesischer Autobesitzer

Jun Huo

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• Author(s): Jun Huo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, FOM Hochschule für Oekonomie & Management gem...

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Advertease: The Itch and the Scratch of Advertising

Gupta, Mukul P.

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• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...

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Le Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis

Fatiha Machhour

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• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

Äußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick

Ines Klotsche

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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...

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