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Produktmanagement für Konsumgüter

Kurt Vogel

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• Author(s): Kurt Vogel • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Management - General

Preferencje klientów dotyczące LATWEGO ZAKUPU

Karthika M

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Original price ₹4,832
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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

Blockchain, Metaverse, and Digital Payments: A Global Digital Consumer Perspective

Aijaz A. Shaikh, Galimkair Mutanov, Heikki Karjaluoto

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• Author(s): Aijaz A. Shaikh | Galimkair Mutanov | Heikki Karjaluoto • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Money & Monetary PolicyThis timely book provides an in-depth and relevant overview of the main theories, frame...

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Lernspiele im Fach Ernährung und Verbraucherbildung

Bianca Pri

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• Author(s): Bianca Pri • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Sport - Sportmedizin, Therapie, Ernährung, Note: 1,3, Universität Koblenz-Landau (Ernährung und Verbr...

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Which psychological processes are involved in intentional buying and how rational is the buyer?

Vladislav Tsekov

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• Author(s): Vladislav Tsekov • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2018 in the subject Psychology - Work, Business, Organisation, grade: A, University College London, language: English, abs...

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Qualitative Markt- Und Konsumforschung: Einführung Und Praxis-Handbuch

Thomas Kühn, Kay-Volker Koschel

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• Author(s): Thomas Kühn | Kay-Volker Koschel • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: MethodologyDie Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Method...

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Political Consumerism. Eine effektive Form politischer Partizipation?

Stefanie Aue

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• Author(s): Stefanie Aue • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,5, Universität Siegen, Sprache: Deutsch, ...

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Consumer Behavior: New Essays on the Study of Consumption

Morris B. Holbrook

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• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...

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Kulturelle und soziale Einflussfaktoren auf Marketingaktivitäten und Kaufentscheidungen des Konsumenten

Alexander Bauer

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• Author(s): Alexander Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Paneurópska vysoká skola, Spr...

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Assisted Living: Quality-Of-Care and Consumer Protection Issues in Four States - Scholar's Choice Edition

United States Government Accountability

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• Author(s): United States Government Accountability • Publisher: Scholar's Choice • Publisher Imprint: Scholar's Choice • BISAC: General This work has been selected by scholars as being culturally important, and is part of the knowledge base of ...

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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi

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• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...

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Werbestrategien und symbolischer Interaktionismus

Andreas Kolbe

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• Author(s): Andreas Kolbe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,0, Humboldt-Universität zu Berlin (Institut...

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Konsum als politische Partizipation - die deutschen Verbraucherinteressen in der Grünen Gentechnik

Harm Sönksen

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• Author(s): Harm Sönksen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Politik - Klima- und Umweltpolitik, Note: 1,7, Freie Universität Berlin (Otto-Suhr Institut), Veran...

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Stellenwert des World Wide Web im Kontext von Kaufentscheidungstypen

Olaf Sadzio

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• Author(s): Olaf Sadzio • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, SRH Hochschule Riedlingen, Veranstaltung: Ko...

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La responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori

Sonja Schneeberger

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• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...

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Refiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture

David Vella

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• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...

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The Life of Y: Engaging Millennials as Employees and Consumers

Debashish Sengupta

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• Author(s): Debashish Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion...

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Der Verbraucherdarlehensvertrag: Umsetzung der EU Verbraucherkreditrichtlinie 48/2008 EG

Tobias Püschel

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• Author(s): Tobias Püschel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawBachelorarbeit aus dem Jahr 2011 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 1,3, Katholische Universität Eic...

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Islamic State and Consumer Protection

Muhammad Akbar Khan

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• Author(s): Muhammad Akbar Khan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2009 in the subject Orientalism / Sinology - Islamic Studies, language: English, abstract: Consumers, by definition, in...

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Die Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen

Marian Bosse

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• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

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Consuming Citizens: Countercultural Bodies in Twentieth-Century Mexico

Iván Eusebio Aguirre Darancou

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• Author(s): Iván Eusebio Aguirre Darancou • Publisher: State University of New York Press • Publisher Imprint: State University of New York Press • BISAC: Cultural & Ethnic Studies - Caribbean & Latin American StudiExplores twentieth-cen...

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Wonach schmeckt Herkunft?: Über (Nicht-)Wissen beim Lebensmittelkonsum und die Bedeutung der Geographien und Biographien von frischem Obst und Gemüse

Julia Fülling

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• Author(s): Julia Fülling • Publisher: Wurzburg University Press • Publisher Imprint: Wurzburg University Press • BISAC: Human GeographyDurch die globale Organisation von Lebensmittelwarenketten steht Konsument*innen heute ein vielfältiges, ganz...

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Microeconomics

Sadler, Thomas R.

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• Author(s): Sadler | Thomas R. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Economics - MicroeconomicsMicroeconomics: The Basics is an accessible introduction to the core topics in the field. Int...

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Fattori che influenzano l'intenzione di acquisto dei consumatori malesi attraverso

May Lee Ng

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• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

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Die Ansätze zur Erklärung der Werbewirkung

Bernd Hildebrandt

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• Author(s): Bernd Hildebrandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

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Neurobranding: Strategies for shaping consumer behavior

Peter Steidl

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• Author(s): Peter Steidl • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - GeneralNeuromarketing is fast becoming more visible in mainstream marketing a...

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Endineering: Designing consumption lifecycles that end as well as they begin.

Joe MacLeod

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• Author(s): Joe MacLeod • Publisher: Andend • Publisher Imprint: Andend • BISAC: GeneralHow many ads have you designed? How many products have you launched? Have you ever designed an ending? Does it matter?There is a gap in the consumer lifecycl...

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Steuerung des Konsumverhaltens durch die Musik in der Fernsehwerbung

Patrick Trebse

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• Author(s): Patrick Trebse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2018 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 1.0, Deutsche Hochschule für Gesundheit und ...

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The UK Fast Moving Consumer Good (FMCG) Business

Julia Menke

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• Author(s): Julia Menke • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: Business Communication - GeneralWith regard to the topic "New Methods of Technology and their Appropriateness for the UK F...

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Efficient Consumer Response als Instrument zur Reduktion von Out-of-Stock

Andreas Berrisch

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• Author(s): Andreas Berrisch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 2,3, FOM Hochschule für Oekonomie & Manag...

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A Subtle Manifestation of Stereotypes? Investigating Conspicuous Consumption

Eva Lang

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• Author(s): Eva Lang • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralScientific Essay from the year 2022 in the subject Sociology - Individual, Groups, Society, grade: 1,0, Copenhagen Business School, language: English,...

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Medical Handbook: A Consumer Guide for Navigating the Medical System

Gregory G. Billy

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• Author(s): Gregory G. Billy • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Health Care DeliveryThe American healthcare system is vital, vibrant, and indispensable. However, it's also complex...

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Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

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• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

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Scent Marketing

Patrick Leimgruber

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• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

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Understanding the Chinese Consumer

Xiumei Liu

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• Author(s): Xiumei Liu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralGo east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book...

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The Making of the Consumer: Knowledge, Power and Identity in the Modern World

Frank Trentmann

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• Author(s): Frank Trentmann • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Anthropology - Cultural & SocialWe constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse...

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