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Products
Digitalizing Consumption: How Devices Shape Consumer Culture
Franck Cochoy
Paperback
• Author(s): Franck Cochoy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are i...
View full detailsConsumer Behavior: Understanding Consumers- Designing Marketing Activities
Stefan Hoffmann
Paperback
• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...
View full detailsShopping Addiction: A New Way to Understand Your Shopping Habits
Norah Deay
Paperback
• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...
View full detailsInfluencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten
Carolin Wemhoff
Paperback
• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...
View full detailsEmpirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Claudia Schiefler
Paperback
• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...
View full detailsVerbraucherschutz im Internet: Hypertrophie oder marktgerechte Lösungen
Martin Bernhard Bauer
Paperback
• Author(s): Martin Bernhard Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media & the LawStudienarbeit aus dem Jahr 2007 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 10,00, Universität Pa...
View full detailsRoutledge International Handbook Of Consumer Psychology
Jansson-Boyd, Cathrine V.
Paperback
• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...
View full detailsIntercultural Product Communication. An Assessment of Consumer Electronic Products in India and China
Patrizio Basso
Paperback
• Author(s): Patrizio Basso • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1,...
View full detailsWhat Consumers Need To Know About Mortgages: A Guide About What Really Happens From A Mortgage Insider
Dan Melson
Paperback
• Author(s): Dan Melson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer GuidesThe cold hard fact is that most people never pay off their mortgage. Most pe...
View full detailsWillingness to pay for Fair Trade products: Analysis and implications
Michaela Gröpel
Paperback
• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...
View full detailsWarum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Anonym
Paperback
• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...
View full detailsPostmodern Consumer Research: The Study of Consumption as Text
Elizabeth Hirschman
Paperback
• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...
View full detailsDie Berücksichtigung von Suchkosten bei der Berechnung von Preis-Qualitäts-Korrelationen auf Konsumgütermärkten
Gerhard Zeiner
Paperback
• Author(s): Gerhard Zeiner • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: EconometricsDiplomarbeit aus dem Jahr 1999 im Fachbereich Didaktik - BWL, Wirtschaftspädagogik, Note: 1.7, Universität Hohenheim, Sprache: Deut...
View full detailsThe Language of Branding: Theory, Strategies, and Tactics
Dawn Lerman
Paperback
• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...
View full detailsAmerican Sports in an Age of Consumption: How Commercialization Is Changing the Game
Cory Hillman
Paperback
• Author(s): Cory Hillman • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes i...
View full detailsConsumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)
Henri Baudet
Paperback
• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...
View full detailsConsumer Behaviour: Applications in Marketing
Robert
Paperback
• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General
Konsum im Zusammenhang zum Faktor Zeit. Die Mahl-Zeit und ihre sozialen Bezugspunkte
Rene Heinz
Paperback
• Author(s): Rene Heinz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Universität Trier, Sprache: Deutsch, Abstract...
View full detailsConsumer Identity & Access Management: Design Fundamentals
Simon Moffatt
Paperback
• Author(s): Simon Moffatt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Security - GeneralDescription: Consumer identity and access management (CIAM) is a critical component of any modern organisation...
View full detailsDie neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?
Theresa Dregger
Paperback
• Author(s): Theresa Dregger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 14,00, Universität Münster, Sprache: De...
View full detailsConsumer Society
Lorne Tepperman, Nicole Meredith
Paperback
• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...
View full detailsFundamentals Of Selling: Meeting Consumer Demand
R. G. Walters, John W. Wingate
Paperback
• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...
View full detailsAmerican Commodities in an Age of Empire
Mona Domosh
Paperback
• Author(s): Mona Domosh • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Human GeographyThis is a novel interpretation of the relationship between consumerism, commercialism, and imperialism during the first empire building era of ...
View full detailsThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer Behavior
Alex Nick
Paperback
• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...
View full detailsHow do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?
Viktor Kanzler
Paperback
• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...
View full detailsUnternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens
Sebastian Fuchs, Prof Dr Manfred Schwaiger
Paperback
• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...
View full detailsVogue Kids: uno studio sul consumo di moda da parte dei bambini
Larissa Maria Ribeiro Da Silva, Dib Karam Junior
Paperback
• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...
View full detailsZigarettenkonsum erklären: Theorie und empirische Evidenz
Lidia Lüttin
Paperback
• Author(s): Lidia Lüttin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich VWL - Sonstiges, Note: 1,0, Universität Hohenheim (Haushalts- und Konsumökonomik), Vera...
View full detailsThe End of Shops: Social Buying and the Battle for the Customer
Cor Molenaar
Paperback
• Author(s): Cor Molenaar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingShops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong p...
View full detailsEmpfehlungen im Kaufentscheidungsprozess: Offline versus Online
Simone Meier
Paperback
• Author(s): Simone Meier • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: GeneralDas Ziel der vorliegenden Studie ist es zum besseren Verständnis der Relevanz von Empfehlungen in Form von Informations- und Entscheidun...
View full detailsConsuming Literature: Best Sellers and the Commercialization of Literary Production in Contemporary China
Shuyu Kong
Paperback
• Author(s): Shuyu Kong • Publisher: Stanford University Press • Publisher Imprint: Stanford University Press • BISAC: Asian - ChineseFrom the Back Cover"The book's strength lies in the richly detailed analyses based on comprehensive interviews a...
View full detailsConsumer Behavior, an Annotated Bibliography With Special Emphasis on Food
H. Bruce (Horace Bruce) 1920- Bylund
Paperback
• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...
View full detailsDer Einfluss von Emotionen auf das Käuferverhalten
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...
View full detailsEffetto del paese d'origine sul comportamento del consumatore di vino irlandese
Helene Viot
Paperback
• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...
View full detailsTransformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
Paperback
• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...
View full detailsEssentials of Consumer Behavior: An Applied Approach
Debra L. Stephens
Paperback
• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...
View full details