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Digitalizing Consumption: How Devices Shape Consumer Culture

Franck Cochoy

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• Author(s): Franck Cochoy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralContemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are i...

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Consumer Behavior: Understanding Consumers- Designing Marketing Activities

Stefan Hoffmann

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• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...

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Shopping Addiction: A New Way to Understand Your Shopping Habits

Norah Deay

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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...

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Influencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten

Carolin Wemhoff

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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...

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Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie

Claudia Schiefler

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• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

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Verbraucherschutz im Internet: Hypertrophie oder marktgerechte Lösungen

Martin Bernhard Bauer

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• Author(s): Martin Bernhard Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media & the LawStudienarbeit aus dem Jahr 2007 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 10,00, Universität Pa...

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Routledge International Handbook Of Consumer Psychology

Jansson-Boyd, Cathrine V.

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• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...

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Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China

Patrizio Basso

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• Author(s): Patrizio Basso • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1,...

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What Consumers Need To Know About Mortgages: A Guide About What Really Happens From A Mortgage Insider

Dan Melson

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• Author(s): Dan Melson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer GuidesThe cold hard fact is that most people never pay off their mortgage. Most pe...

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Willingness to pay for Fair Trade products: Analysis and implications

Michaela Gröpel

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• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...

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Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich

Anonym

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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

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Postmodern Consumer Research: The Study of Consumption as Text

Elizabeth Hirschman

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• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...

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Die Berücksichtigung von Suchkosten bei der Berechnung von Preis-Qualitäts-Korrelationen auf Konsumgütermärkten

Gerhard Zeiner

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• Author(s): Gerhard Zeiner • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: EconometricsDiplomarbeit aus dem Jahr 1999 im Fachbereich Didaktik - BWL, Wirtschaftspädagogik, Note: 1.7, Universität Hohenheim, Sprache: Deut...

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The Language of Branding: Theory, Strategies, and Tactics

Dawn Lerman

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• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...

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American Sports in an Age of Consumption: How Commercialization Is Changing the Game

Cory Hillman

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• Author(s): Cory Hillman • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes i...

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Consumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)

Henri Baudet

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• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...

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Consumer Behaviour: Applications in Marketing

Robert

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• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

Konsum im Zusammenhang zum Faktor Zeit. Die Mahl-Zeit und ihre sozialen Bezugspunkte

Rene Heinz

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• Author(s): Rene Heinz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Universität Trier, Sprache: Deutsch, Abstract...

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Consumer Identity & Access Management: Design Fundamentals

Simon Moffatt

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• Author(s): Simon Moffatt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Security - GeneralDescription: Consumer identity and access management (CIAM) is a critical component of any modern organisation...

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Die neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?

Theresa Dregger

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• Author(s): Theresa Dregger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 14,00, Universität Münster, Sprache: De...

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Consumer Society

Lorne Tepperman, Nicole Meredith

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• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...

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Fundamentals Of Selling: Meeting Consumer Demand

R. G. Walters, John W. Wingate

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• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...

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American Commodities in an Age of Empire

Mona Domosh

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• Author(s): Mona Domosh • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Human GeographyThis is a novel interpretation of the relationship between consumerism, commercialism, and imperialism during the first empire building era of ...

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The Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer Behavior

Alex Nick

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₹1,152
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• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...

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How do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?

Viktor Kanzler

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• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...

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Unternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens

Sebastian Fuchs, Prof Dr Manfred Schwaiger

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• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...

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Vogue Kids: uno studio sul consumo di moda da parte dei bambini

Larissa Maria Ribeiro Da Silva, Dib Karam Junior

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• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...

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Zigarettenkonsum erklären: Theorie und empirische Evidenz

Lidia Lüttin

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• Author(s): Lidia Lüttin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich VWL - Sonstiges, Note: 1,0, Universität Hohenheim (Haushalts- und Konsumökonomik), Vera...

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The End of Shops: Social Buying and the Battle for the Customer

Cor Molenaar

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• Author(s): Cor Molenaar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingShops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong p...

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Empfehlungen im Kaufentscheidungsprozess: Offline versus Online

Simone Meier

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• Author(s): Simone Meier • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: GeneralDas Ziel der vorliegenden Studie ist es zum besseren Verständnis der Relevanz von Empfehlungen in Form von Informations- und Entscheidun...

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Consuming Literature: Best Sellers and the Commercialization of Literary Production in Contemporary China

Shuyu Kong

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• Author(s): Shuyu Kong • Publisher: Stanford University Press • Publisher Imprint: Stanford University Press • BISAC: Asian - ChineseFrom the Back Cover"The book's strength lies in the richly detailed analyses based on comprehensive interviews a...

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Consumer Behavior, an Annotated Bibliography With Special Emphasis on Food

H. Bruce (Horace Bruce) 1920- Bylund

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• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...

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Der Einfluss von Emotionen auf das Käuferverhalten

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...

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Effetto del paese d'origine sul comportamento del consumatore di vino irlandese

Helene Viot

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• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...

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Transformative Consumer Research for Personal and Collective Well-Being

David Glen Mick

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• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...

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Essentials of Consumer Behavior: An Applied Approach

Debra L. Stephens

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• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...

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