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Products
Hearing the Voice of the Customer
Bill Inmon
Paperback
• Author(s): Bill Inmon • Publisher: Technics Publications • Publisher Imprint: Technics Publications • BISAC: Consumer Behavior - GeneralIncrease the awareness of your customer's behavior to survive and excel within your industry.One hundred yea...
View full detailsStrength Through Joy: Consumerism and Mass Tourism in the Third Reich
Shelley Baranowski
Paperback
• Author(s): Shelley Baranowski • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThe giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural e...
View full detailsGefühle im Gepäck. Emotionsregulatorische Schutzfaktoren gegen impulsive Kaufentscheidungen: Ein systematisches Review der aktuellen empirischen Forsc
Nathalie Nettesheim
Paperback
• Author(s): Nathalie Nettesheim • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelorarbeit aus dem Jahr 2024 im Fachbereich Psychologie, Note: 1,0, FernUniversität Hagen (Fakultät für Psychologie), Sprache: Deutsch,...
View full detailsHow Information Technology Impacts Global Society
John Lok
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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...
View full detailsEthnomarketing: Die Bedeutung der Kultur für das Konsumentenverhalten ethnischer Gruppen
Benjamin Brauer
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• Author(s): Benjamin Brauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Europa-Universität Viadrina...
View full detailsNeuromarketing. Erkenntnisse und Auswirkungen von Emotionen auf das Konsumentenverhalten
Jennifer Moreno Barrientos
Paperback
• Author(s): Jennifer Moreno Barrientos • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch,...
View full detailsLekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich
Mahesh Gadekar
Paperback
• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...
View full detailsDie Auswirkung von Involvement auf grünen Werbeskeptizismus
Bettina Schneider
Paperback
• Author(s): Bettina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsMicroeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior
Roggie Clark, Raj Clark
Paperback
• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...
View full detailsPreissensitivität von Konsumenten als Werbewirkung: Theoretische Grundlagen und ausgewählte empirische Befunde unter besonderer Berücksichtigung der z
Iven Jainta
Paperback
• Author(s): Iven Jainta • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Rheinisch-Westfälische Technisc...
View full detailsWerden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri
Matthias Schömer
Paperback
• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...
View full detailsDer Mere-Exposure-Effekt und dessen Anwendung im Marketing
Julius Heyers
Paperback
• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...
View full detailsConsumer Choice
Gordon R. Foxall
Paperback
• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - General
Whose Utility?
John Ernst, Ernst
Paperback
• Author(s): John Ernst | Ernst • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: GeneralAn in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history o...
View full detailsAt the core: Metaphors and Preference Consistency
David Busse
Paperback
• Author(s): David Busse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Otto-von-Gue...
View full detailsThe Durable Use of Consumer Products: New Options for Business and Consumption
Michel Kostecki
Paperback
• Author(s): Michel Kostecki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralDo we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? ...
View full detailsThe Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Kaela Jubas
Paperback
• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...
View full detailsNachhaltige Ernährung und Biolebensmittelkonsum
Claudia Gruber
Paperback
• Author(s): Claudia Gruber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Medizin und Gesundheit, Note: 2, Universität Salzburg (Soziologie), Vera...
View full detailsAssisted Living: Examples of State Efforts to Improve Consumer Protections
United States Government Accountability
Paperback
• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...
View full detailsCustomer Relationship Marketing in der Luxusgüterindustrie
Alice Haupt
Paperback
• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...
View full detailsWindow Shopping: Cinema and the Postmodern
Anne Friedberg
Paperback
• Author(s): Anne Friedberg • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Film - History & CriticismDeparting from those who define postmodernism in film merely as a visual style or s...
View full detailsVom Kaffeehaus zum Coffeeshop. Gründe für den steigenden Konsum von Coffee-to-go
Karolin Wolf
Paperback
• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...
View full detailsConsumer Behavior: Information Processing and Decision Making
Naresh K. Malhotra
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• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...
View full detailsWhy People (Don't) Buy: The Go and Stop Signals
Amitav Chakravarti
Paperback
• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...
View full detailsLanguage, Intertextuality and Subjectivity
Mary Talbot
Paperback
• Author(s): Mary Talbot • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Linguistics - GeneralWomen in industrialized societies have a lifelong relationship with consumerism. They are cau...
View full detailsThe Strategy of Desire
Ernest Dichter
Paperback
• Author(s): Ernest Dichter • Publisher: Martino Fine Books • Publisher Imprint: Martino Fine Books • BISAC: Psychotherapy - Behaviorism2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...
View full detailsInfluencer-Marketing. Beeinflussung der Influencer auf das Kaufverhalten der Millennials: Eine Analyse der Plattform Instagram
Lea Reptsis
Paperback
• Author(s): Lea Reptsis • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Man...
View full detailsThe Buyer-Centric Operating System: Building A Customer Obsessed Company
Andy Halko
Paperback
• Author(s): Andy Halko • Publisher: Andy Halko • Publisher Imprint: Andy Halko • BISAC: Consumer Behavior - GeneralThe Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize thei...
View full detailsKritik an der Sharing Economy. Die Vorbehalte der Konsumenten
Iris Reichelt
Paperback
• Author(s): Iris Reichelt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,3, Hochschule Fresenius München, Sprache: Deutsch, Abstrac...
View full detailsInternationalization, Market Power and Consumer Welfare
Yves Bourdet
Paperback
• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...
View full detailsContemporary Consumer Culture Theory
John F. Sherry
Paperback
• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...
View full detailsDas Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik
Rafael Grieger
Paperback
• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...
View full detailsEmotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten
Tjark Freundt, Prof Dr Manfred Kirchgeorg
Paperback
• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...
View full detailsConsumption in China: How China's New Consumer Ideology Is Shaping the Nation
LiAnne Yu
Paperback
• Author(s): LiAnne Yu • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Popular CultureConsumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of...
View full detailsThe Aging Consumer: Perspectives from Psychology and Marketing
Aimee Drolet
Paperback
• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...
View full detailsDer Wert Von Produktvielfalt: Wirkung Großer Sortimente Auf Das Verhalten Von Konsumenten
Michael Riemenschneider, Prof Dr Andreas Herrmann
Paperback
• Author(s): Michael Riemenschneider | Prof Dr Andreas Herrmann • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - General"Je mehr, desto besser" lautete lange Zeit - und lautet haufig...
View full details