Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer]”

Filters

Products

Hearing the Voice of the Customer

Bill Inmon

Paperback

Current price ₹1,737
Original price ₹2,446
Original price ₹2,446
Original price ₹2,446
(-29%)
₹1,737
Current price ₹1,737

• Author(s): Bill Inmon • Publisher: Technics Publications • Publisher Imprint: Technics Publications • BISAC: Consumer Behavior - GeneralIncrease the awareness of your customer's behavior to survive and excel within your industry.One hundred yea...

View full details

Strength Through Joy: Consumerism and Mass Tourism in the Third Reich

Shelley Baranowski

Paperback

Current price ₹3,598
Original price ₹3,640
Original price ₹3,640
Original price ₹3,640
(-1%)
₹3,598
Current price ₹3,598

• Author(s): Shelley Baranowski • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThe giant Nazi leisure and tourism agency, Strength through Joy (KdF)'s low cost cultural e...

View full details

Gefühle im Gepäck. Emotionsregulatorische Schutzfaktoren gegen impulsive Kaufentscheidungen: Ein systematisches Review der aktuellen empirischen Forsc

Nathalie Nettesheim

Paperback

Current price ₹5,073
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,073
Current price ₹5,073

• Author(s): Nathalie Nettesheim • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelorarbeit aus dem Jahr 2024 im Fachbereich Psychologie, Note: 1,0, FernUniversität Hagen (Fakultät für Psychologie), Sprache: Deutsch,...

View full details

How Information Technology Impacts Global Society

John Lok

Paperback

Current price ₹1,669
Original price ₹1,764
Original price ₹1,764
Original price ₹1,764
(-5%)
₹1,669
Current price ₹1,669

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...

View full details

Ethnomarketing: Die Bedeutung der Kultur für das Konsumentenverhalten ethnischer Gruppen

Benjamin Brauer

Paperback

Current price ₹3,050
Original price ₹3,479
Original price ₹3,479
Original price ₹3,479
(-12%)
₹3,050
Current price ₹3,050

• Author(s): Benjamin Brauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Europa-Universität Viadrina...

View full details

Neuromarketing. Erkenntnisse und Auswirkungen von Emotionen auf das Konsumentenverhalten

Jennifer Moreno Barrientos

Paperback

Current price ₹3,320
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,320
Current price ₹3,320

• Author(s): Jennifer Moreno Barrientos • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch,...

View full details

Lekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich

Mahesh Gadekar

Paperback

Current price ₹3,326
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
(-15%)
₹3,326
Current price ₹3,326

• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...

View full details

Die Auswirkung von Involvement auf grünen Werbeskeptizismus

Bettina Schneider

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Bettina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

View full details

Microeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior

Roggie Clark, Raj Clark

Paperback

Current price ₹622
Original price ₹882
Original price ₹882
Original price ₹882
(-29%)
₹622
Current price ₹622

• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...

View full details

Preissensitivität von Konsumenten als Werbewirkung: Theoretische Grundlagen und ausgewählte empirische Befunde unter besonderer Berücksichtigung der z

Iven Jainta

Paperback

Current price ₹3,156
Original price ₹3,606
Original price ₹3,606
Original price ₹3,606
(-12%)
₹3,156
Current price ₹3,156

• Author(s): Iven Jainta • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Rheinisch-Westfälische Technisc...

View full details

Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

Paperback

Current price ₹2,380
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-13%)
₹2,380
Current price ₹2,380

• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

View full details

Der Mere-Exposure-Effekt und dessen Anwendung im Marketing

Julius Heyers

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

View full details

Consumer Choice

Gordon R. Foxall

Paperback

Current price ₹1,965
Original price ₹3,022
Original price ₹3,022
Original price ₹3,022
(-35%)
₹1,965
Current price ₹1,965

• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - General

Whose Utility?

John Ernst, Ernst

Paperback

Current price ₹3,205
Original price ₹3,846
Original price ₹3,846
Original price ₹3,846
(-17%)
₹3,205
Current price ₹3,205

• Author(s): John Ernst | Ernst • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: GeneralAn in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history o...

View full details

At the core: Metaphors and Preference Consistency

David Busse

Paperback

Current price ₹5,073
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,073
Current price ₹5,073

• Author(s): David Busse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Otto-von-Gue...

View full details

The Durable Use of Consumer Products: New Options for Business and Consumption

Michel Kostecki

Paperback

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
Original price ₹11,194
(-35%)
₹7,277
Current price ₹7,277

• Author(s): Michel Kostecki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralDo we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? ...

View full details

The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

Paperback

Current price ₹3,435
Original price ₹5,284
Original price ₹5,284
Original price ₹5,284
(-35%)
₹3,435
Current price ₹3,435

• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...

View full details

Nachhaltige Ernährung und Biolebensmittelkonsum

Claudia Gruber

Paperback

Current price ₹2,157
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,157
Current price ₹2,157

• Author(s): Claudia Gruber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Medizin und Gesundheit, Note: 2, Universität Salzburg (Soziologie), Vera...

View full details

Assisted Living: Examples of State Efforts to Improve Consumer Protections

United States Government Accountability

Paperback

Current price ₹1,440
Original price ₹1,544
Original price ₹1,544
Original price ₹1,544
(-7%)
₹1,440
Current price ₹1,440

• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...

View full details

Customer Relationship Marketing in der Luxusgüterindustrie

Alice Haupt

Paperback

Current price ₹8,958
Original price ₹10,477
Original price ₹10,477
Original price ₹10,477
(-14%)
₹8,958
Current price ₹8,958

• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

View full details

Window Shopping: Cinema and the Postmodern

Anne Friedberg

Paperback

Current price ₹3,052
Original price ₹3,510
Original price ₹3,510
Original price ₹3,510
(-13%)
₹3,052
Current price ₹3,052

• Author(s): Anne Friedberg • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Film - History & CriticismDeparting from those who define postmodernism in film merely as a visual style or s...

View full details

Vom Kaffeehaus zum Coffeeshop. Gründe für den steigenden Konsum von Coffee-to-go

Karolin Wolf

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Karolin Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Fachhochschule Münster, Sprache: Deutsch, A...

View full details

Consumer Behavior: Information Processing and Decision Making

Naresh K. Malhotra

Paperback

Current price ₹7,469
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,469
Current price ₹7,469

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

View full details

Why People (Don't) Buy: The Go and Stop Signals

Amitav Chakravarti

Paperback

Current price ₹2,765
Original price ₹4,253
Original price ₹4,253
Original price ₹4,253
(-35%)
₹2,765
Current price ₹2,765

• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

View full details

Language, Intertextuality and Subjectivity

Mary Talbot

Paperback

Current price ₹6,277
Original price ₹7,140
Original price ₹7,140
Original price ₹7,140
(-12%)
₹6,277
Current price ₹6,277

• Author(s): Mary Talbot • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Linguistics - GeneralWomen in industrialized societies have a lifelong relationship with consumerism. They are cau...

View full details

The Strategy of Desire

Ernest Dichter

Paperback

Current price ₹1,576
Original price ₹1,892
Original price ₹1,892
Original price ₹1,892
(-17%)
₹1,576
Current price ₹1,576

• Author(s): Ernest Dichter • Publisher: Martino Fine Books • Publisher Imprint: Martino Fine Books • BISAC: Psychotherapy - Behaviorism2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...

View full details

Influencer-Marketing. Beeinflussung der Influencer auf das Kaufverhalten der Millennials: Eine Analyse der Plattform Instagram

Lea Reptsis

Paperback

Current price ₹2,141
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,141
Current price ₹2,141

• Author(s): Lea Reptsis • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Man...

View full details

The Buyer-Centric Operating System: Building A Customer Obsessed Company

Andy Halko

Paperback

Current price ₹1,606
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-26%)
₹1,606
Current price ₹1,606

• Author(s): Andy Halko • Publisher: Andy Halko • Publisher Imprint: Andy Halko • BISAC: Consumer Behavior - GeneralThe Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize thei...

View full details

Kritik an der Sharing Economy. Die Vorbehalte der Konsumenten

Iris Reichelt

Paperback

Current price ₹2,005
Original price ₹2,343
Original price ₹2,343
Original price ₹2,343
(-14%)
₹2,005
Current price ₹2,005

• Author(s): Iris Reichelt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,3, Hochschule Fresenius München, Sprache: Deutsch, Abstrac...

View full details

Internationalization, Market Power and Consumer Welfare

Yves Bourdet

Paperback

Current price ₹2,681
Original price ₹4,124
Original price ₹4,124
Original price ₹4,124
(-35%)
₹2,681
Current price ₹2,681

• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...

View full details

Contemporary Consumer Culture Theory

John F. Sherry

Paperback

Current price ₹3,938
Original price ₹6,058
Original price ₹6,058
Original price ₹6,058
(-35%)
₹3,938
Current price ₹3,938

• Author(s): John F. Sherry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialContemporary Consumer Culture Theory contains original research essays written by the premier thought leader...

View full details

Das Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik

Rafael Grieger

Paperback

Current price ₹5,880
Original price ₹6,851
Original price ₹6,851
Original price ₹6,851
(-14%)
₹5,880
Current price ₹5,880

• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

View full details

Emotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten

Tjark Freundt, Prof Dr Manfred Kirchgeorg

Paperback

Current price ₹5,441
Original price ₹8,370
Original price ₹8,370
Original price ₹8,370
(-35%)
₹5,441
Current price ₹5,441

• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...

View full details

Consumption in China: How China's New Consumer Ideology Is Shaping the Nation

LiAnne Yu

Paperback

Current price ₹2,186
Original price ₹2,624
Original price ₹2,624
Original price ₹2,624
(-17%)
₹2,186
Current price ₹2,186

• Author(s): LiAnne Yu • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Popular CultureConsumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of...

View full details

The Aging Consumer: Perspectives from Psychology and Marketing

Aimee Drolet

Paperback

Current price ₹4,357
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-35%)
₹4,357
Current price ₹4,357

• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

View full details

Der Wert Von Produktvielfalt: Wirkung Großer Sortimente Auf Das Verhalten Von Konsumenten

Michael Riemenschneider, Prof Dr Andreas Herrmann

Paperback

Current price ₹5,100
Original price ₹7,846
Original price ₹7,846
Original price ₹7,846
(-35%)
₹5,100
Current price ₹5,100

• Author(s): Michael Riemenschneider | Prof Dr Andreas Herrmann • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - General"Je mehr, desto besser" lautete lange Zeit - und lautet haufig...

View full details