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Products
The Art of Gaining and Retaining Customers
Vannessa Uhlein, Neele Claussen
Paperback
• Author(s): Vannessa Uhlein | Neele Claussen • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: Marketing - GeneralAs classical mass advertising is losing effectiveness to generate revenues, market...
View full detailsLoyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S
Sarah-Mailin Janotta
Paperback
• Author(s): Sarah-Mailin Janotta • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: International - GeneralInternationally operating apparel retailers are expanding throughout Europe (Noordhoff et al...
View full detailsConsumer Behavior: Perspectives, Findings and Explanations
John O'Shaughnessy
Paperback
• Author(s): John O'Shaughnessy • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Applied PsychologyFrom the Back CoverDrawing on the unique academic and professional experience of its author, Consumer Behavior expl...
View full detailsBrand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m
José Leyva
Paperback
• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...
View full detailsThe Image Factory: Consumer Culture, Photography and the Visual Content Industry
Paul Frosh
Paperback
• Author(s): Paul Frosh • Publisher: Berg 3pl • Publisher Imprint: Berg 3pl • BISAC: CriticismQuietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly co...
View full detailsInfluencer und ihr Einfluss auf das Kaufverhalten der Follower
Laura Buonocore
Paperback
• Author(s): Laura Buonocore • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule Fresenius; Köln, Sprache: Deut...
View full detailsStandardization and Expectations
Tobias Langenberg
Paperback
• Author(s): Tobias Langenberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MicroeconomicsOver the last decades, technological progress has brought about a multitude of standardization problems. For instance, compatibi...
View full detailsBewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7
Sebastian Jacobitz
Paperback
• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...
View full detailsDas Geschäft mit vielen Freunden. Eine Untersuchung des Kaufverhaltens durch Einfluss von Social Media: Das IT Unternehmen Dell
Cornelia Filip
Paperback
• Author(s): Cornelia Filip • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, ( Europ�ische Fernhochschul...
View full detailsConsumers in Context: The BPM Research Program
Gordon Foxall
Paperback
• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...
View full detailsConsumers' Cooperative Societies In New York State
The Consumers' League
Paperback
• Author(s): The Consumers' League • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralConsumers' Cooperative Societies In New York State is a book written by The Consumers' League. It provides a comprehens...
View full detailsExploring Niche Tourism Business Models, Marketing, and Consumer Experience
Maria Antónia Rodrigues, Maria Amélia Carvalho
Paperback
• Author(s): Maria Antónia Rodrigues | Maria Amélia Carvalho • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: GeneralThe transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can dama...
View full detailsHome Shopping und Home Delivery als alternative Distributionskonzepte für Konsumgüter des Lebensmitteleinzelhandels
Marc Grosse
Paperback
• Author(s): Marc Grosse • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Production & Operations ManagementDiplomarbeit aus dem Jahr 1998 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1.3, Duale Hoch...
View full detailsThe Material Child
David Buckingham
Paperback
• Author(s): David Buckingham • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Education & Psychology • BISAC: Mental HealthFrom the Back CoverChildren today are growing up in an increasingly commercialised world. But should we s...
View full detailsThe Poor and Their Money: Microfinance from a Twenty-First Century Consumer's Perspective
Stuart Rutherford
Paperback
• Author(s): Stuart Rutherford • Publisher: Practical Action • Publisher Imprint: Practical Action • BISAC: Poverty & HomelessnessBuilding on the huge acclaim that followed its first publication, this second edition brings readers up to date ...
View full detailsThe Big Fix: How the Pharmaceutical Industry Rips Off American Consumers
Katharine Greider
Paperback
• Author(s): Katharine Greider • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Industries - Pharmaceutical & BiotechnologyAs the pharmaceutical industry invests more and more in the development of new drugs, true breakt...
View full detailsConsumer Behaviour
Zubin Sethna
Paperback
• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...
View full detailsA study on buyer behavior on two wheelers in selected districts of Andhra Pradesh
Vinodhini Yallagandala
Paperback
• Author(s): Vinodhini Yallagandala • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDoctoral Thesis / Dissertation from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing...
View full detailsConsumer Behaviour and Sustainable Fashion Consumption
Subramanian Senthilkannan Muthu
Paperback
• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...
View full detailsAktuelle Bedeutung von Handelsmarken
Robert Wolf
Paperback
• Author(s): Robert Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3...
View full detailsConsumer Behavior-Undergraduate Level Guide Book
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...
View full detailsNeuromarketing: Practical Insights for Improving Customer Engagement
Katie Hart
Paperback
• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...
View full detailsChina: The Consumer Revolution
Conghua Li, Deloitte & Touche Consulting Group
Paperback
• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics
Consumer Behavior
Ayalla Ruvio
Paperback
• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...
View full detailsAnalyzing Global Social Media Consumption, 1 volume
Patrick Kanyi Wamuyu
Paperback
• Author(s): Patrick Kanyi Wamuyu • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Information Technology
Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Donald A. Hantula
Paperback
• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analys...
View full detailsThe Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present
Jan De Vries
Paperback
• Author(s): Jan De Vries • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economic HistoryIn the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundam...
View full detailsThe Marketing of Debt
John B. Dinsmore
Paperback
• Author(s): John B. Dinsmore • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchWhy do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misu...
View full detailsBeeinflussung des Kaufverhaltens durch Neuromarketing und trojanisches Marketing
Sarah Höttges
Paperback
• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...
View full detailsValuing Food Safety and Nutrition
Julie A Caswell
Paperback
• Author(s): Julie A Caswell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Safety & Security - General (See Also House & Home - SafetyThis book focuses on the developing field of valuing food safety and nutriti...
View full detailsDealing with Socially Responsible Consumers: Studies in Marketing
Jishnu Bhattacharyya
Paperback
• Author(s): Jishnu Bhattacharyya • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis book contains a collection of teaching cases that study and emphasise how twenty-first-century bus...
View full detailsConsumer Sense of Self and Identity
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...
View full detailsCulture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Grant David McCracken
Paperback
• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...
View full detailsConsumer Behavior: Attitude, Intention, and Choice Behavior
Naresh K. Malhotra
Paperback
• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...
View full detailsConsumers' Cooperative Societies in New York State
Consumers' League of New York City
Paperback
• Author(s): Consumers' League of New York City • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Development - Sustainable DevelopmentExplore the historical landscape of consumer cooperatives in "Consumers' Coopera...
View full detailsAdapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape
Chris Andersen
Paperback
• Author(s): Chris Andersen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralAcademic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English...
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