Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer]”

Filters

Products

The Art of Gaining and Retaining Customers

Vannessa Uhlein, Neele Claussen

Paperback

Current price ₹4,257
Original price ₹4,851
Original price ₹4,851
Original price ₹4,851
(-12%)
₹4,257
Current price ₹4,257

• Author(s): Vannessa Uhlein | Neele Claussen • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: Marketing - GeneralAs classical mass advertising is losing effectiveness to generate revenues, market...

View full details

Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S

Sarah-Mailin Janotta

Paperback

Current price ₹8,918
Original price ₹10,184
Original price ₹10,184
Original price ₹10,184
(-12%)
₹8,918
Current price ₹8,918

• Author(s): Sarah-Mailin Janotta • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: International - GeneralInternationally operating apparel retailers are expanding throughout Europe (Noordhoff et al...

View full details

Consumer Behavior: Perspectives, Findings and Explanations

John O'Shaughnessy

Paperback

Current price ₹5,668
Original price ₹6,802
Original price ₹6,802
Original price ₹6,802
(-17%)
₹5,668
Current price ₹5,668

• Author(s): John O'Shaughnessy • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Applied PsychologyFrom the Back CoverDrawing on the unique academic and professional experience of its author, Consumer Behavior expl...

View full details

Brand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m

José Leyva

Paperback

Current price ₹5,666
Original price ₹6,615
Original price ₹6,615
Original price ₹6,615
(-14%)
₹5,666
Current price ₹5,666

• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...

View full details

The Image Factory: Consumer Culture, Photography and the Visual Content Industry

Paul Frosh

Paperback

Current price ₹4,345
Original price ₹5,214
Original price ₹5,214
Original price ₹5,214
(-17%)
₹4,345
Current price ₹4,345

• Author(s): Paul Frosh • Publisher: Berg 3pl • Publisher Imprint: Berg 3pl • BISAC: CriticismQuietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly co...

View full details

Influencer und ihr Einfluss auf das Kaufverhalten der Follower

Laura Buonocore

Paperback

Current price ₹2,140
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,140
Current price ₹2,140

• Author(s): Laura Buonocore • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule Fresenius; Köln, Sprache: Deut...

View full details

Standardization and Expectations

Tobias Langenberg

Paperback

Current price ₹5,626
Original price ₹6,752
Original price ₹6,752
Original price ₹6,752
(-17%)
₹5,626
Current price ₹5,626

• Author(s): Tobias Langenberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MicroeconomicsOver the last decades, technological progress has brought about a multitude of standardization problems. For instance, compatibi...

View full details

Bewertung des Produktdesigns durch Käufer am Beispiel Audi A5 und A7

Sebastian Jacobitz

Paperback

Current price ₹5,074
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,074
Current price ₹5,074

• Author(s): Sebastian Jacobitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Brandenburgische Techni...

View full details

Das Geschäft mit vielen Freunden. Eine Untersuchung des Kaufverhaltens durch Einfluss von Social Media: Das IT Unternehmen Dell

Cornelia Filip

Paperback

Current price ₹5,701
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-14%)
₹5,701
Current price ₹5,701

• Author(s): Cornelia Filip • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, ( Europ�ische Fernhochschul...

View full details

Consumers in Context: The BPM Research Program

Gordon Foxall

Paperback

Current price ₹4,608
Original price ₹7,089
Original price ₹7,089
Original price ₹7,089
(-35%)
₹4,608
Current price ₹4,608

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

View full details

Consumers' Cooperative Societies In New York State

The Consumers' League

Paperback

Current price ₹1,624
Original price ₹1,760
Original price ₹1,760
Original price ₹1,760
(-8%)
₹1,624
Current price ₹1,624

• Author(s): The Consumers' League • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralConsumers' Cooperative Societies In New York State is a book written by The Consumers' League. It provides a comprehens...

View full details

Exploring Niche Tourism Business Models, Marketing, and Consumer Experience

Maria Antónia Rodrigues, Maria Amélia Carvalho

Paperback

Current price ₹22,652
Original price ₹27,183
Original price ₹27,183
Original price ₹27,183
(-17%)
₹22,652
Current price ₹22,652

• Author(s): Maria Antónia Rodrigues | Maria Amélia Carvalho • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: GeneralThe transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can dama...

View full details

Home Shopping und Home Delivery als alternative Distributionskonzepte für Konsumgüter des Lebensmitteleinzelhandels

Marc Grosse

Paperback

Current price ₹5,023
Original price ₹5,871
Original price ₹5,871
Original price ₹5,871
(-14%)
₹5,023
Current price ₹5,023

• Author(s): Marc Grosse • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Production & Operations ManagementDiplomarbeit aus dem Jahr 1998 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1.3, Duale Hoch...

View full details

The Material Child

David Buckingham

Paperback

Current price ₹1,819
Original price ₹2,797
Original price ₹2,797
Original price ₹2,797
(-35%)
₹1,819
Current price ₹1,819

• Author(s): David Buckingham • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Education & Psychology • BISAC: Mental HealthFrom the Back CoverChildren today are growing up in an increasingly commercialised world. But should we s...

View full details

The Poor and Their Money: Microfinance from a Twenty-First Century Consumer's Perspective

Stuart Rutherford

Paperback

Current price ₹1,688
Original price ₹1,892
Original price ₹1,892
Original price ₹1,892
(-11%)
₹1,688
Current price ₹1,688

• Author(s): Stuart Rutherford • Publisher: Practical Action • Publisher Imprint: Practical Action • BISAC: Poverty & HomelessnessBuilding on the huge acclaim that followed its first publication, this second edition brings readers up to date ...

View full details

The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers

Katharine Greider

Paperback

Current price ₹1,462
Original price ₹1,897
Original price ₹1,897
Original price ₹1,897
(-23%)
₹1,462
Current price ₹1,462

• Author(s): Katharine Greider • Publisher: PublicAffairs • Publisher Imprint: PublicAffairs • BISAC: Industries - Pharmaceutical & BiotechnologyAs the pharmaceutical industry invests more and more in the development of new drugs, true breakt...

View full details

Consumer Behaviour

Zubin Sethna

Paperback

Current price ₹6,196
Original price ₹7,149
Original price ₹7,149
Original price ₹7,149
(-13%)
₹6,196
Current price ₹6,196

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style...

View full details

A study on buyer behavior on two wheelers in selected districts of Andhra Pradesh

Vinodhini Yallagandala

Paperback

Current price ₹6,322
Original price ₹7,341
Original price ₹7,341
Original price ₹7,341
(-14%)
₹6,322
Current price ₹6,322

• Author(s): Vinodhini Yallagandala • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesDoctoral Thesis / Dissertation from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing...

View full details

Consumer Behaviour and Sustainable Fashion Consumption

Subramanian Senthilkannan Muthu

Paperback

Current price ₹4,730
Original price ₹7,276
Original price ₹7,276
Original price ₹7,276
(-35%)
₹4,730
Current price ₹4,730

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

View full details

Aktuelle Bedeutung von Handelsmarken

Robert Wolf

Paperback

Current price ₹2,205
Original price ₹2,587
Original price ₹2,587
Original price ₹2,587
(-15%)
₹2,205
Current price ₹2,205

• Author(s): Robert Wolf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3...

View full details

Consumer Behavior-Undergraduate Level Guide Book

Eshetu Tefera Bekele

Paperback

Current price ₹5,872
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,872
Current price ₹5,872

• Author(s): Eshetu Tefera Bekele • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of ...

View full details

Neuromarketing: Practical Insights for Improving Customer Engagement

Katie Hart

Paperback

Current price ₹3,043
Original price ₹3,415
Original price ₹3,415
Original price ₹3,415
(-11%)
₹3,043
Current price ₹3,043

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

View full details

China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

Paperback

Current price ₹1,206
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-50%)
₹1,206
Current price ₹1,206

• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Consumer Behavior

Ayalla Ruvio

Paperback

Current price ₹7,081
Original price ₹8,851
Original price ₹8,851
Original price ₹8,851
(-20%)
₹7,081
Current price ₹7,081

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

View full details

Analyzing Global Social Media Consumption, 1 volume

Patrick Kanyi Wamuyu

Paperback

Current price ₹16,798
Original price ₹20,158
Original price ₹20,158
Original price ₹20,158
(-17%)
₹16,798
Current price ₹16,798

• Author(s): Patrick Kanyi Wamuyu • Publisher: Information Science Reference • Publisher Imprint: Information Science Reference • BISAC: Information Technology

Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice

Donald A. Hantula

Paperback

Current price ₹3,519
Original price ₹5,413
Original price ₹5,413
Original price ₹5,413
(-35%)
₹3,519
Current price ₹3,519

• Author(s): Donald A. Hantula • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralConsumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analys...

View full details

The Industrious Revolution: Consumer Behavior and the Household Economy, 1650 to the Present

Jan De Vries

Paperback

Current price ₹3,234
Original price ₹3,250
Original price ₹3,250
Original price ₹3,250
(-0%)
₹3,234
Current price ₹3,234

• Author(s): Jan De Vries • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economic HistoryIn the long eighteenth century, new consumer aspirations combined with a new industrious behavior to fundam...

View full details

The Marketing of Debt

John B. Dinsmore

Paperback

Current price ₹2,683
Original price ₹3,120
Original price ₹3,120
Original price ₹3,120
(-14%)
₹2,683
Current price ₹2,683

• Author(s): John B. Dinsmore • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchWhy do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misu...

View full details

Beeinflussung des Kaufverhaltens durch Neuromarketing und trojanisches Marketing

Sarah Höttges

Paperback

Current price ₹2,137
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,137
Current price ₹2,137

• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...

View full details

Valuing Food Safety and Nutrition

Julie A Caswell

Paperback

Current price ₹4,105
Original price ₹6,315
Original price ₹6,315
Original price ₹6,315
(-35%)
₹4,105
Current price ₹4,105

• Author(s): Julie A Caswell • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Safety & Security - General (See Also House & Home - SafetyThis book focuses on the developing field of valuing food safety and nutriti...

View full details

Dealing with Socially Responsible Consumers: Studies in Marketing

Jishnu Bhattacharyya

Paperback

Current price ₹4,730
Original price ₹7,276
Original price ₹7,276
Original price ₹7,276
(-35%)
₹4,730
Current price ₹4,730

• Author(s): Jishnu Bhattacharyya • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis book contains a collection of teaching cases that study and emphasise how twenty-first-century bus...

View full details

Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

Paperback

Current price ₹7,475
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,475
Current price ₹7,475

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

View full details

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Grant David McCracken

Paperback

Current price ₹1,482
Original price ₹1,819
Original price ₹1,819
Original price ₹1,819
(-19%)
₹1,482
Current price ₹1,482

• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...

View full details

Consumer Behavior: Attitude, Intention, and Choice Behavior

Naresh K. Malhotra

Paperback

Current price ₹7,470
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,470
Current price ₹7,470

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by Naresh M...

View full details

Consumers' Cooperative Societies in New York State

Consumers' League of New York City

Paperback

Current price ₹1,219
Original price ₹1,386
Original price ₹1,386
Original price ₹1,386
(-12%)
₹1,219
Current price ₹1,219

• Author(s): Consumers' League of New York City • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Development - Sustainable DevelopmentExplore the historical landscape of consumer cooperatives in "Consumers' Coopera...

View full details

Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape

Chris Andersen

Paperback

Current price ₹2,253
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-15%)
₹2,253
Current price ₹2,253

• Author(s): Chris Andersen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralAcademic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English...

View full details