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Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

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₹2,256
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• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

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Der Wert Von Produktvielfalt: Wirkung Großer Sortimente Auf Das Verhalten Von Konsumenten

Michael Riemenschneider, Prof Dr Andreas Herrmann

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• Author(s): Michael Riemenschneider | Prof Dr Andreas Herrmann • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - General"Je mehr, desto besser" lautete lange Zeit - und lautet haufig...

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A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

Muthamma B. U.

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• Author(s): Muthamma B. U. • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: GeneralThis study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digita...

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Trends in Marketing Habits of Local People

Jyotirmoy Koley, Apurba Chinya

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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...

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Psychological tricks in supermarkets

Michael Gstöttenmayr

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• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

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The Science of Shopping

Kate Hardcastle

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• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...

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Consumption and Consumer Society: The Craft Consumer and Other Essays

Colin Campbell

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• Author(s): Colin Campbell • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology of ReligionThis collection of high quality, largely previously published essays, analyses a range of controversies in the field of the so...

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Ursachen nachlassender Kundenbindung im 21. Jahrhundert

Sebastian Neininger

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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...

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Die Rolle der Psychologie in der Werbung: Einflüsse auf die Kaufentscheidung

Gabriele Alheid

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• Author(s): Gabriele Alheid • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2012 im Fachbereich Psychologie - Medienpsychologie, Note: 2,3, Universität Kassel (Betriebswirtschaftsle...

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Kundenmeinungen im Internet

Frank Schimansky

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• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...

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Marketing Graffiti

Saren

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• Author(s): Saren • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralRadical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing...

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Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...

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The Decline And Rise Of The Consumer: A Philosophy Of Consumer Cooperation

Horace Meyer Kallen

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• Author(s): Horace Meyer Kallen • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: General

Wie viel von was?

Tim Kontner

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• Author(s): Tim Kontner • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralDie Informationen �ber die Eigenschaften eines Produkts spielen eine zentrale Rolle bei der Bewertung des Pr...

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Consumer Behavior, Global Edition

Michael Solomon

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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

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• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...

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The situation of e-consumer protection under Rwandan law. The case of consumer redress in cross-border dealings

Elie Nshimiyimana

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• Author(s): Elie Nshimiyimana • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralBachelor Thesis from the year 2019 in the subject Law - Miscellaneous, language: English, abstract: In the traditional marketplace, consumers...

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Market Interrelationships and Applied Demand Analysis: Bridging the Gap Between Theory and Empirics in Commodities Markets

Wohlgenant, Michael K.

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• Author(s): Wohlgenant | Michael K. • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - AgribusinessFrom the Back CoverThis textbook addresses the core issues facing economists concerning pr...

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Unterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center

Maria M

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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...

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Credit Cards: Customized Minimum Payment Disclosures Would Provide More Information to Consumers, But Impact Could Vary

United States Government Accountability

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• Author(s): United States Government Accountability • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via print...

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Consumer Society in American History: A Reader

Lawrence B. Glickman

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• Author(s): Lawrence B. Glickman • Publisher: Cornell University Press • Publisher Imprint: Cornell University Press • BISAC: United States - GeneralConsumption has often been called America's true national pastime. From the earliest European ex...

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Ansätze zur Bestimmung des Wertes von Konsumgüterunternehmen

Daniela Scheele

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• Author(s): Daniela Scheele • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Hochschule RheinMai...

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More and More and More: An All-Consuming History

Jean-Baptiste Fressoz

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• Author(s): Jean-Baptiste Fressoz • Publisher: Penguin Books Ltd • Publisher Imprint: Penguin Books Ltd • Subject: Creative Writing, Fiction, • BISAC: Industries - Energy

Preiskomplexität Von Dynamischen Stromtarifen: Auswirkungen Auf Das Nutzerverhalten

Patrick Layer

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• Author(s): Patrick Layer • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralPatrick Layer untersucht erstmals die kausalen Beziehungen der Wahrnehmung der Preiskomplexität und der Informationsverarbeit...

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New Perspectives in Marketing by Word-Of-Mouth

Emerald Group Publishing Limited

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• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...

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Verbraucherschutzmodelle bei Finanzdienstleistungen unter Berücksichtigung der nationalen Finanzaufsicht: BaFin

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Finanzwissenschaft, Note: 2,0, Hochschule für Technik und Wirtschaft Berlin (Wirtsch...

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Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

C. Ann Hollifield

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• Author(s): C. Ann Hollifield • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesThis textbook takes a case study approach to media and audience anal...

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Das Bild der Frau in der Werbung: Was beeinflusst das weibliche Entscheidungsverhalten im Internet?

Victoria-Katharina Schnadt

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• Author(s): Victoria-Katharina Schnadt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich Soziologie - Konsum und Werbung, Note: 1.7, Hochschule Offenburg, Veranst...

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Jesus Consumer: Reframing the Debate between Faith and Consumption

Michael L. Klassen

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• Author(s): Michael L. Klassen • Publisher: University Press of America • Publisher Imprint: University Press of America • BISAC: Christian Life - Social IssuesJesus Consumer combines modern consumer research with the latest writings on historic...

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Consumer Behavior and Insights

Diane M. Phillips

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• Author(s): Diane M. Phillips • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchConsumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Ph...

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Using Behavioral Science in Marketing: Understand Your Customers to Drive Action and Loyalty

Nancy Harhut

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Current price ₹3,617
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• Author(s): Nancy Harhut • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralWINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book AwardWINNER: 2024 Axiom Business Book Awards - Si...

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Faktoren, die die Kaufabsicht malaysischer Verbraucher über das Internet beeinflussen

May Lee Ng

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• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

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Waste Management and Sustainable Consumption: Reflections on Consumer Waste

Karin Ekström

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• Author(s): Karin Ekström • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThe accelerated pace of global consumption over the past decades has meant that governments across the world...

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Smart Products, Smarter Services

Mary J. Cronin

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Current price ₹5,501
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• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...

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Consumer Behaviour (RLE Consumer Behaviour): A Practical Guide

Gordon R. Foxall

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• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to...

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Marketing Fashion

Ekström, Karin M.

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• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

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