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Products
The implications of consumer behavior for marketing A case study of social class at Sainsbury
Alex Cole
Paperback
• Author(s): Alex Cole • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: Management - GeneralThis particular research is aimed at finding the marketing implication of influence of social class on con...
View full detailsInsights on Demand: Building Business Success in the On Demand Economy
Frederic Charles Petit
Paperback
• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...
View full detailsKaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke "Zurück-zum-Ursprung"
Silke Weißhapp
Paperback
• Author(s): Silke Weißhapp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralVordiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Campus02 Fachhochschule de...
View full detailsConsumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior
Samantha Langley
Paperback
• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...
View full detailsFree Trade Nation: Commerce, Consumption, and Civil Society in Modern Britain
Frank Trentmann
Paperback
• Author(s): Frank Trentmann • Publisher: OUP Oxford • Publisher Imprint: OUP Oxford • BISAC: Europe - Great Britain - GeneralOne of Britain's defining contributions to the modern world, Free Trade united civil society and commerce and gave birth...
View full detailsAgeing in a Consumer Society: From Passive to Active Consumption in Britain
Ian Rees Jones
Paperback
• Author(s): Ian Rees Jones • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: GerontologyTargeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have g...
View full detailsProduct Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...
View full detailsThe Routledge Companion to Ethnic Marketing
Ahmad Jamal, Lisa Peñaloza, Michel Laroche
Paperback
• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...
View full detailsMaßnahmen des Abonnentenmarketings bei Publikumszeitschriften
Kai Israel
Paperback
• Author(s): Kai Israel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Offenburg, Veransta...
View full detailsWelchen Nutzen haben Eco-Labels für Verbraucher und Unternehmen?
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich VWL - Umweltökonomie, Note: 2,0, Universität Hamburg, Veranstaltung: Nachhaltiges Marketing, ...
View full detailsFinance and Economics Discussion Series: Salience and Taxation: Theory and Evidence
United States Federal Reserve Board, Et Al, Raj Chetty
Paperback
• Author(s): United States Federal Reserve Board | Et Al | Raj Chetty • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThis paper presents evidence that consumers underreact to taxes that are not salient and characterizes the...
View full detailsShopping auf allen Kanälen. Omni-Channel im Einzelhandel am Beispiel der Modebranche
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - ManagementStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Handel und Distribution, Note: 1,7, bbw Hochschule, Sprache: Deutsch, A...
View full detailsConsumer Social Responsibility Am Point of Purchase: Aktivierung Des Sozial-Ökologischen Gewissens Von Konsumenten
Sven Kilian
Paperback
• Author(s): Sven Kilian • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralDas Buch beschäftigt sich mit der gesellschaftlich relevanten Frage, wie Konsumenten stärker zu einem nachhaltigeren Konsumver...
View full detailsDie Verpackung in der Produktpolitik: Aktueller Stand und zukünftige Entwicklungen
Natalie Walz
Paperback
• Author(s): Natalie Walz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Sprache: Deutsch, Abstract...
View full detailsThe Economy of Collaboration: The New Digital Platforms of Production and Consumption
Francesco Ramella
Paperback
• Author(s): Francesco Ramella • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - GeneralOver the past few decades, the world economy has undergone radical transformations, in part connected to the expansion of ...
View full detailsErlebnisorientierung im Einzelhandel: Die Studie ist aufgrund der Dateigröße nur als Papierversion oder auf CD erhältlich.
Chantal Weyers
Paperback
• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...
View full detailsConsumer Culture (Revised)
Celia Lury
Paperback
• Author(s): Celia Lury • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Anthropology - Cultural & SocialThe second edition of Consumer Culture brings this successful introductory textbook right up-to-date for students who...
View full detailsThe Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English...
View full detailsThe Economics of Digital Shopping in Central and Eastern Europe
Barbara Grabiwoda, Bogdan Mróz
Paperback
• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...
View full detailsResponsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks
Pietro Lanzini
Paperback
• Author(s): Pietro Lanzini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThere is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, giv...
View full detailsGlobalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez
Paperback
• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...
View full detailsEssentials Of Consumer Behavior
Debra L. Stephens
Paperback
• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...
View full detailsBrand Communities. Chancen und Risiken für die Kundenbeziehung
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...
View full detailsPrimingeffekte und deren Wirkung am Point of Sale
Eugen Rausch
Paperback
• Author(s): Eugen Rausch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1.6, Hochschule Fulda, Sprache: De...
View full detailsAktivierung bei Dienstleistungen
Manuel Sommerfeld
Paperback
• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...
View full detailsConsumer Ethics in a Global Economy: How Buying Here Causes Injustice There
Daniel K. Finn
Paperback
• Author(s): Daniel K. Finn • Publisher: Georgetown University Press • Publisher Imprint: Georgetown University Press • BISAC: Ethics & Moral PhilosophyIt is a serious mistake to think that all we need for a just world is properly-structured ...
View full detailsConsuming Bodies
Hogan, Jackie
Paperback
• Author(s): Hogan | Jackie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - Social TheoryOur bodies reveal the values, priorities, anxieties, and material realities of th...
View full detailsCapitalism and the Consumer (RLE Consumer Behaviour)
Fred Henderson
Paperback
• Author(s): Fred Henderson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWritten at a time when the needs and influence of the consumer within the economic system were in their infancy, this...
View full detailsConsumerism in World History: The Global Transformation of Desire
Peter N. Stearns
Paperback
• Author(s): Peter N. Stearns • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: History • BISAC: World - GeneralThe third edition of Consumerism in World History explores the nature of consumerism and its evolution, with...
View full detailsUnderstanding and influencing consumer behavior
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
Paperback
• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...
View full detailsConscientious consumer, negligent citizen?
Michel Vasconcelos
Paperback
• Author(s): Michel Vasconcelos • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralTaking an ethnographic study at Procon Vitória as a starting point, we analyzed the relationship between consumpti...
View full detailsThe Consumer Viewpoint
Mildred Maddocks Bentley
Paperback
• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...
View full detailsFrom Great to Gone: Why FMCG Companies are Losing the Race for Customers
Peter Lorange
Paperback
• Author(s): Peter Lorange • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningThe modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashio...
View full detailsGénero e preferência pelos media em produtos cosméticos: Um estudo empírico
Tayebeh Baghli, Milad Kalantari Shahijan, Sreenivasan Jayashree
Paperback
• Author(s): Tayebeh Baghli | Milad Kalantari Shahijan | Sreenivasan Jayashree • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralOs diferentes tipos de meios de comunicação social ...
View full detailsDisclosure and Concealment in Consumer Insurance Contracts
Julie-Ann Tarr
Paperback
• Author(s): Julie-Ann Tarr • Publisher: Routledge Cavendish • Publisher Imprint: Routledge Cavendish • BISAC: Administrative Law & Regulatory PracticeThis book provides an in-depth examination of the theoretical, legal, social and economic f...
View full detailsCommunication, Consumers, and Citizens: Revisiting the Politics of Consumption
Dhavan V. Shah, Chris Wells, Lewis A. Friedland
Paperback
• Author(s): Dhavan V. Shah | Chris Wells | Lewis A. Friedland • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: General1 Communication, Consumers, and Citizens: Revisiting the Politics of ConsumptionDhava...
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