Search results for “[Subject: consumer]”

• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...

• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...

• Author(s): Greg Melia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralCustomer experience has become the primary method of competitive differentiation between most brands tod...

• Author(s): Amy Graves • Publisher: Broad Book Press • Publisher Imprint: Broad Book Press • BISAC: Consumer Behavior - GeneralIf you want your brand to lead in loyalty and long-term impact, start by serving the consumers most brands miss.Every ...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): Richard Simmons • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: Sociology - GeneralThis book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated unde...

• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

• Author(s): Mitch Tarr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - DirectEmail marketing is a tricky marketing channel to get right. Especially wh...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Marion Meisel-Dokun • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Unternehmensgründung, Start-ups, Businesspläne, Note: 3,00, Alpen-Adria-Un...

• Author(s): Syed Asad Ali Naqvi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2019 in the subject Business economics - Review of Business Studies, grade: 1.3, Technical University of Muni...

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...

• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

• Author(s): Martyn J. Lee • Publisher: Wiley-Blackwell • Publisher Imprint: Wiley-Blackwell • BISAC: Sociology - GeneralThe Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consum...

• Author(s): Ronald Paul Hill • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchEthical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketi...

• Author(s): Deepa Venkatraman • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerDoctoral Thesis / Dissertation from the year 2014 in the subject Tourism - Hotel Man...

• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Philosophy, Theory & Social AspectsThis work has been selected by scholars as being culturally important and is part of the knowledge ...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...

• Author(s): Hélène Cherrier | Michael S. W. Lee • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Ethics & Moral PhilosophyIn this edited volume, the leading scholars in the field engage with consumers, marketers, corporations a...

• Author(s): Florian Von König • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Total Quality ManagementBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,3, Universität Hohenheim (Financial Management), ...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Yiannis Gabriel • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchExamining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition con...

• Author(s): Ludovic Maurial • Publisher: Hachette Livre Bnf • Publisher Imprint: Hachette Livre Bnf • BISAC: GeneralL'art de boire, connaître et acheter le vin et toutes les boissons: guide pratique du producteur, du marchand et du consommateur ...

• Author(s): Christine Dietrich • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Im März 1932 ist die Zugabeverordnung und im November 1933 das Rabattgesetz in Deutschland erlassen worde...

• Author(s): Lisa Kastner • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: GeneralCoalitions of consumer groups, NGOs, and trade unions have traditionally been considered politically weak compared to well-organized and resourceful f...

• Author(s): Eduardo Elena • Publisher: University of Pittsburgh Press • Publisher Imprint: University of Pittsburgh Press • BISAC: Latin America - South AmericaDuring the mid-twentieth century, Latin American countries witnessed unprecedented st...

• Publisher: Goodfellow Publishers Limited • Publisher Imprint: Goodfellow Publishers Limited

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social medi...

• Author(s): Magdalena Maciaszczyk • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe concept of prosumption refers to a complex and dynamic market behaviour in which...

• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

• Author(s): Rob Harrison • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - ResearchThis book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of adv...