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Products
Research Whether Time May Influence Social Consumption Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Non-Classifiable This book has two parts. First part explain how and why time may influence consumer behavior and second part explains how any why time may...
View full detailsInternationaler E-Commerce: Chancen Und Barrieren Aus Konsumentensicht
Georg Fassott
Paperback
• Author(s): Georg Fassott • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGeorg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erken...
View full detailsLos Consumidores en el Comercio Electrónico
It Campus Academy, Miguel Arias
Paperback
• Author(s): It Campus Academy | Miguel Arias • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralTomando como punto de partida la necesidad...
View full detailsImpacto da colocação de produtos em filmes no comportamento dos consumidores
Maëlys Debatisse
Paperback
• Author(s): Maëlys Debatisse • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEnquanto a publicidade tradicional tem sido comprometida e desacreditada pelos consumidores, a coloc...
View full detailsCosumer Behavioral Economic Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...
View full detailsLearning Social Behavioral Economic Psychology
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Economics - TheoryNowadays, many businessmen or marketing research professional hope to apply different methods to predict consumer behaviors in order to k...
View full detailsConsumer Engineering, 1920s-1970s: Marketing Between Expert Planning and Consumer Responsiveness
Jan Logemann
Paperback
• Author(s): Jan Logemann • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Modern - GeneralIn the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working...
View full detailsSocial Media Marketing: A critical and evaluative account on the emergence and principles of social media marketing and its true potential to
Christoph Müller
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• Author(s): Christoph Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesScientific Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: A, The University of ...
View full detailsConsumer Behaviour: Insights From Indian Market
Majumdar Ramanuj
Paperback
• Author(s): Majumdar Ramanuj • Publisher: PHI Learning Pvt Ltd • Publisher Imprint: PHI Learning Pvt LtdDesigned as a textbook for the B.E./B.Tech. students of Computer Science and Engineering and Information Technology, this book provides the f...
View full detailsApparative Verfahren der Werbewirkungsmessung am Beispiel des Eyetracking: Eine theoretische un empirische Analyse
Alexander Zocher, Sebastian Dülks
Paperback
• Author(s): Alexander Zocher | Sebastian Dülks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Sprache:...
View full detailsComparative Price Advertising
Kent B. Monroe
Paperback
• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralComparative Price Advertising by Kent B. Monroe provides an insightful exploration into the impact of comparat...
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Hurra! Endlich alt! Seniorenmarketing und DemografiemanAGEment als Wettbewerbsstrategien der Zukunft
Hurra! Endlich alt! Seniorenmarketing und DemografiemanAGEment als Wettbewerbsstrategien der Zukunft
Alina Puczylowski
Paperback
• Author(s): Alina Puczylowski • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDemografie-Döner, Greisengeneration, das graue Wunder von Deutschland - die von den Sozial- und Alterswissenschaften ja...
View full detailsIl Marketing Virale E I Suoi Effetti Sul Comportamento Dei Consumatori
Irina Grosul
Paperback
• Author(s): Irina Grosul • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza
Konsumentenpsychologie Und Markenartikel
F. Unger
Paperback
• Author(s): F. Unger • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchIn meiner zweisemestrigen Vorlesung "Sozialpsychologie" fmden sich aIle Jahre wieder ein Drittel Studierende der Psychologie, der S...
View full detailsAbhängigkeit des Konsumverhaltens von äußeren Reizen. Ein Forschungsbericht
Katharina Albrecht
Paperback
• Author(s): Katharina Albrecht • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Europäische Fernhochsc...
View full detailsUnthinking: The Surprising Forces Behind What We Buy
Harry Beckwith
Paperback
• Author(s): Harry Beckwith • Publisher: Business Plus • Publisher Imprint: Business Plus • BISAC: Consumer Behavior - GeneralWhat do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean...
View full detailsEinstellungsänderung durch Werbung. Grundlagen, Theorie der Kognitiven Dissonanz und Oversufficient-Justification-Effekt: Analyse der Werbung der Mark
Jule Prescher
Paperback
• Author(s): Jule Prescher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1...
View full detailsConsumer behaviour in an online shopping environment
Carlota Lorenzo, Alejandro Mollá, Miguel Ángel Gómez
Paperback
• Author(s): Carlota Lorenzo | Alejandro Mollá | Miguel Ángel Gómez • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe overall goal of this book is focused on the analysis of the impact o...
View full detailsWahrnehmung, Einstellung und Kaufverhalten von KonsumentInnen in Bezug auf Handelsmarken
Kathrin Stradner
Paperback
• Author(s): Kathrin Stradner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMasterarbeit aus dem Jahr 2019 im Fachbereich BWL - Allgemeines, Note: 1,0, Ferdinand Porsche FernFH (Betriebswirtschaft & Wirtschaftspsyc...
View full detailsThe Unmanageable Consumer
Yiannis Gabriel
Paperback
• Author(s): Yiannis Gabriel • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchExamining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition con...
View full detailsVariety-Seeking-Behavior Im Konsumgüterbereich: Beeinflussungsmöglichkeiten Durch Marketinginstrumente
Bernd Helmig
Paperback
• Author(s): Bernd Helmig • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAuf der Basis des Optimum Stimulation Level und unter Einbeziehung der Erkenntnisse über kognitive Informationsverarbeitungsprozes...
View full detailsMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 10)
Gordon C., II Bruner
Paperback
• Author(s): Gordon C., II Bruner • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running set of books that provide reviews of mult...
View full detailsManipulation tactics and consumer behavior. Creating a desire to purchase in the digital era
Jar Tiautrakul
Paperback
• Author(s): Jar Tiautrakul • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2019 in the subject Business economics - Miscellaneous, grade: A, ( Atlantic International University ), language: English, ...
View full detailsDie Bedeutung des Preises aus Konsumentensicht (B2C)
Tuncay Durmus
Paperback
• Author(s): Tuncay Durmus • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,4, FOM Essen, Hochschule für Oek...
View full detailsChinese Consumers and the Fashion Market
Yingjiao Xu
Paperback
• Author(s): Yingjiao Xu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With inc...
View full detailsHandbook of US Consumer Economics
Andrew Haughwout
Paperback
• Author(s): Andrew Haughwout • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Economics - MicroeconomicsHandbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscap...
View full detailsNachhaltige Markenführung und Konsumentenverhalten im B2C-Geschäft. Eine Analyse der Auswirkungen
Kai Schmitz
Paperback
• Author(s): Kai Schmitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Koblenz (ehem. FH Ko...
View full detailsIntelligence émotionnelle du consommateur et comportement d'achat impulsif
Kashif Abrar
Paperback
• Author(s): Kashif Abrar • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Careers - GeneralVous avez déjà pensé que le marketing était un sujet ennuyeux ? Détrompez-vous ! Le comportement d'achat des jeunes ...
View full detailsKognitive Prozesse als Bestimmungsgrößen des Konsumentenverhaltens und ihre Beeinflussbarkeit durch das Marketing
Irina Mantai
Paperback
• Author(s): Irina Mantai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Fachhochschule Erfurt, Veranst...
View full detailsThe Death of Demographics: Valuegraphic Marketing for a Values-Driven World
David Allison
Paperback
• Author(s): David Allison • Publisher: Lioncrest Publishing • Publisher Imprint: Lioncrest Publishing • BISAC: Marketing - MultilevelMarketers have always believed demographics and psychographics held the key to influencing consumer behavior. If...
View full detailsThe Why Behind The Buy: Connect With Your Customers Before You Sell
Philip Masiello
Paperback
• Author(s): Philip Masiello • Publisher: Appsydo, LLC • Publisher Imprint: Appsydo, LLC • BISAC: E-Commerce - Internet MarketingSelling to consumers today is more complex than ever. The strategies that worked a decade ago are outdated, and brand...
View full detailsImpatto della Responsabilità Sociale d'Impresa (RSI) sul comportamento dei consumatori
Hien Nguyen
Paperback
• Author(s): Hien Nguyen • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa CSR � uno strumento efficace per attirare nuovi clienti e fidelizzare quelli esistenti a Starbucks? P...
View full detailsStrategische Bedeutung Kulturabhängiger Konsumentenreaktionen: Eine Interkulturelle Untersuchung Zu Reaktionen Von Konsumenten Auf Das Verhalten Von U
Corinna Hehlmann
Paperback
• Author(s): Corinna Hehlmann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralAuf der Basis mehrerer empirischer Untersuchungen analysiert Corinna Hehlmann interkulturelle Unterschiede von Konsumenten...
View full detailsLearning Predicting Consumer Behavioral Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two parts, first ...
View full detailsMercato dei mutui per i consumatori: Una storia di confusione dei consumatori?
Sek Choo Tan, Zunarni Kosim, Lip Sam Thi
Paperback
• Author(s): Sek Choo Tan | Zunarni Kosim | Lip Sam Thi • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo studio si propone di indagare il comportamento di acquisto dei consuma...
View full detailsNeuromarketing: Ein innovativer Ansatz zur Erklärung des Konsumentenverhaltens unter Berücksichtigung der Wirkung von Marken
Christian Felix
Paperback
• Author(s): Christian Felix • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralEine zentrale Aufgabe der Marketingwissenschaft ist die Erforschung des Konsumentenverhaltens. Um ökonomisch relevantes V...
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