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Der Einfluss der akustischen Wahrnehmung auf den Konsumenten

Maximilian Theobald

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• Author(s): Maximilian Theobald • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Hochschule für Oeko...

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Wirkungsmechanismen von Emotionen in der Werbung: Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?

M. F

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• Author(s): M. F • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Inter...

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Attitude et comportement des consommateurs à l'égard des produits verts

Kotigari Reddi Swaroop

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• Author(s): Kotigari Reddi Swaroop • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLes produits verts sont les biens de consommation des êtres humains qui ne nuisent pas à l'environnemen...

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"Einfach mal was anderes wollen! Ein Marketingratgeber zum Umgang mit Variety Seeking im Konsumentenverhalten

Annika Dölle

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• Author(s): Annika Dölle • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Einfach mal was anderes wollen!" - Dieses Abwechslungsbedürfnis hat gro en Einfluss auf das Verhalten einiger Konsumenten. ...

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Świadomośc konsumentów na temat ekologicznego marketingu i jego wplyw na zachowania zakupowe

Irfan Manzoor

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• Author(s): Irfan Manzoor • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralCelem niniejszych badań bylo dokladne przeanalizowanie wplywu ekologicznego marketingu na wzorce zakupowe k...

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Einfluss von äußeren Reizen auf das (Konsum)- Verhalten im Rahmen der klassischen Konditionierung

Sabrina Dankert

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• Author(s): Sabrina Dankert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich VWL - Statistik und Methoden, Note: 1,7, ( Europäische Fernhochschule Hamburg ), Spr...

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Japanese Consumer Dynamics

P. Haghirian

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• Author(s): P. Haghirian • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralToday Japan is still the second largest and most important consumer market in the world. This book discusses the developme...

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Consumer Emotion Measurement Methods

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to s...

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Konsumentenverhalten in der Volksrepublik China

Thomas German

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• Author(s): Thomas German • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Ethnic Studies - GeneralDiplomarbeit aus dem Jahr 2000 im Fachbereich Asienkunde, Asienwissenschaften, Note: 2, Hochschule Ludwigshafen am Rhein...

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Marketing Management. Der Einfluss von Emotionen auf das Verhalten von "Coca Cola"-Konsumenten

Louna Sbou

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• Author(s): Louna Sbou • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: A, Prifysgol Cymru University of Wale...

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Applying Social Cognition to Consumer-Focused Strategy

Frank R. Kardes

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• Author(s): Frank R. Kardes • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchApplying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sp...

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Tweening the Girl: The Crystallization of the Tween Market

Sharon R. Mazzarella, Natalie Coulter

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• Author(s): Sharon R. Mazzarella | Natalie Coulter • Publisher: Peter Lang Inc., International Academic Publi • Publisher Imprint: Peter Lang Inc., International Academic Publi • BISAC: Marketing - ResearchRelying predominantly upon a textual an...

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Kundenorientierung und Suchverhalten im POS

Christian Schlegtendal, Thomas Schlegtendal

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• Author(s): Christian Schlegtendal | Thomas Schlegtendal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralForschungsarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: ...

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The Ethical Consumer

Rob Harrison

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• Author(s): Rob Harrison • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - ResearchThis book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of adv...

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Smart Products, Smarter Services

Mary J. Cronin

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• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...

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Nachhaltigkeit und Preis als Determinanten des Kaufverhaltens von deutschen Verbrauchern

Pia Pfütze

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• Author(s): Pia Pfütze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: D...

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Globalized Consumer Insights in the Digital Era

Fatih Sahin, Cevat Soylemez

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• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...

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Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

Hinson, Robert Ebo

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• Author(s): Hinson | Robert Ebo • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismHospitality and Tourism Marketing: Building Customer Drive...

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The Powerful Consumer; Psychological Studies of the American Economy

George 1901-1981 Katona

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• Author(s): George 1901-1981 Katona • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizat...

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Konsumentenverhalten und Werbung. Analyse der Medienwirkungsforschung

Furkan Cat

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• Author(s): Furkan Cat • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Duale Hochschule Baden-Württemberg Mannh...

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Consumer Decision Neuroscience: Ausgewählte Beiträge

Nadine R. Gier

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• Author(s): Nadine R. Gier • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher ...

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Badanie zachowań zakupowych konsumentów oprogramowania medycznego

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Administration - GeneralZachowania zakupowe konsument�w to stosunkowo nowa dziedzina b...

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Analiza zachowań konsumentów w erze cyfrowej

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven...

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Impact of Sensory Marketing on Buying Behavior

Reena Malik, Shivani Malhan, Manpreet Arora

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• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

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Study of Consumer Purchase Behavior of Health Care Software Products

Somnath Thigale, Vidya Karande Hariba, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande Hariba | Dipti Barge • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Administration - GeneralConsumer purchase behavior is comparatively a new...

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The Behavioral Factors of Consumer's That Determine E-Banking Adoption

Haitham Jouda

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• Author(s): Haitham Jouda • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralAt present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, i...

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Produktbeurteilung Der Konsumenten: Eine Psychologische Theorie Der Informationsverarbeitung

U. Bleicker

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• Author(s): U. Bleicker • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralMit Beginn der 70er Jahre setzte sich in der Konsumverhaltens- forschung ein neuer Ansatz durch: der Informationsverarbei- tungsa...

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Das Konsumentenverhalten von Touristen: Eine kritische Analyse der Bedeutung von sozialen Medien

Denise Armbrust

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• Author(s): Denise Armbrust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also REFERENCE - Atlases, GazetteerStudienarbeit aus dem Jahr 2021 im Fachbereich Tourismus - Sonstiges, Note: 1,7, IU In...

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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption

Gaurav Gupta

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• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...

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Tourism and Retail: The Psychogeography of Liminal Consumption

Charles McIntyre

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• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...

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Ändert sich das Konsumentenverhalten immer schneller? Einflussfaktoren des Käuferverhaltens in der Textilbranche

Jerome Hoffmann

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• Author(s): Jerome Hoffmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,9, ( Europäische Fernhochschul...

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Fast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits: Evaluating innovative marketing strategies for globa

Li-En Lin

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• Author(s): Li-En Lin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (Ge...

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Future Social Consumer Behavioral Changes

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Development - Sustainable DevelopmentNowadays, we are experiencing new economic development period. Many countries societies will have significant unpredic...

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The Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand

M. Arul Jothi

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• Author(s): M. Arul Jothi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication Studies

Aktivierungstheoretische Erkenntnisse in der Werbung

Katja Reinhold

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• Author(s): Katja Reinhold • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Fachhochschule Erfurt, Veranstaltung: Vert...

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Eventmarketing. Konstruktion von Erlebnissen in der modernen Markenführung

Oliver Ole Vorsprecher

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• Author(s): Oliver Ole Vorsprecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMagisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit�t L�nebur...

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