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Products
Der Einfluss der akustischen Wahrnehmung auf den Konsumenten
Maximilian Theobald
Paperback
• Author(s): Maximilian Theobald • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Hochschule für Oeko...
View full detailsWirkungsmechanismen von Emotionen in der Werbung: Wie wirken sich Emotionen in der Werbung auf das Kaufverhalten der Konsumenten aus?
M. F
Paperback
• Author(s): M. F • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Inter...
View full detailsAttitude et comportement des consommateurs à l'égard des produits verts
Kotigari Reddi Swaroop
Paperback
• Author(s): Kotigari Reddi Swaroop • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLes produits verts sont les biens de consommation des êtres humains qui ne nuisent pas à l'environnemen...
View full details"Einfach mal was anderes wollen! Ein Marketingratgeber zum Umgang mit Variety Seeking im Konsumentenverhalten
Annika Dölle
Paperback
• Author(s): Annika Dölle • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Einfach mal was anderes wollen!" - Dieses Abwechslungsbedürfnis hat gro en Einfluss auf das Verhalten einiger Konsumenten. ...
View full detailsŚwiadomośc konsumentów na temat ekologicznego marketingu i jego wplyw na zachowania zakupowe
Irfan Manzoor
Paperback
• Author(s): Irfan Manzoor • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralCelem niniejszych badań bylo dokladne przeanalizowanie wplywu ekologicznego marketingu na wzorce zakupowe k...
View full detailsEinfluss von äußeren Reizen auf das (Konsum)- Verhalten im Rahmen der klassischen Konditionierung
Sabrina Dankert
Paperback
• Author(s): Sabrina Dankert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich VWL - Statistik und Methoden, Note: 1,7, ( Europäische Fernhochschule Hamburg ), Spr...
View full detailsJapanese Consumer Dynamics
P. Haghirian
Paperback
• Author(s): P. Haghirian • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralToday Japan is still the second largest and most important consumer market in the world. This book discusses the developme...
View full detailsConsumer Emotion Measurement Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it concerns how to predict customer' emotion to judge how to manufacture the most suitable taste of products to s...
View full detailsKonsumentenverhalten in der Volksrepublik China
Thomas German
Paperback
• Author(s): Thomas German • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Ethnic Studies - GeneralDiplomarbeit aus dem Jahr 2000 im Fachbereich Asienkunde, Asienwissenschaften, Note: 2, Hochschule Ludwigshafen am Rhein...
View full detailsMarketing Management. Der Einfluss von Emotionen auf das Verhalten von "Coca Cola"-Konsumenten
Louna Sbou
Paperback
• Author(s): Louna Sbou • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: A, Prifysgol Cymru University of Wale...
View full detailsApplying Social Cognition to Consumer-Focused Strategy
Frank R. Kardes
Paperback
• Author(s): Frank R. Kardes • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchApplying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sp...
View full detailsTweening the Girl: The Crystallization of the Tween Market
Sharon R. Mazzarella, Natalie Coulter
Paperback
• Author(s): Sharon R. Mazzarella | Natalie Coulter • Publisher: Peter Lang Inc., International Academic Publi • Publisher Imprint: Peter Lang Inc., International Academic Publi • BISAC: Marketing - ResearchRelying predominantly upon a textual an...
View full detailsKundenorientierung und Suchverhalten im POS
Christian Schlegtendal, Thomas Schlegtendal
Paperback
• Author(s): Christian Schlegtendal | Thomas Schlegtendal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralForschungsarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: ...
View full detailsThe Ethical Consumer
Rob Harrison
Paperback
• Author(s): Rob Harrison • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - ResearchThis book is not simply the best book on the remarkable phenomenon of today′s ethical consumer. It is a gift of adv...
View full detailsSmart Products, Smarter Services
Mary J. Cronin
Paperback
• Author(s): Mary J. Cronin • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EntrepreneurshipBillions of smart connected products are changing the competitive landscape for business and the daily li...
View full detailsNachhaltigkeit und Preis als Determinanten des Kaufverhaltens von deutschen Verbrauchern
Pia Pfütze
Paperback
• Author(s): Pia Pfütze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Philipps-Universität Marburg, Sprache: Deutsch, Abstract: D...
View full detailsGlobalized Consumer Insights in the Digital Era
Fatih Sahin, Cevat Soylemez
Paperback
• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Sales & Selling - GeneralAs brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of ...
View full detailsHospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations
Hinson, Robert Ebo
Paperback
• Author(s): Hinson | Robert Ebo • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismHospitality and Tourism Marketing: Building Customer Drive...
View full detailsThe Powerful Consumer; Psychological Studies of the American Economy
George 1901-1981 Katona
Paperback
• Author(s): George 1901-1981 Katona • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizat...
View full detailsKonsumentenverhalten und Werbung. Analyse der Medienwirkungsforschung
Furkan Cat
Paperback
• Author(s): Furkan Cat • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Methoden und Forschungslogik, Duale Hochschule Baden-Württemberg Mannh...
View full detailsConsumer Decision Neuroscience: Ausgewählte Beiträge
Nadine R. Gier
Paperback
• Author(s): Nadine R. Gier • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDieses Open-Access-Buch zur Consumer Decision Neuroscience verfolgt das Ziel, durch die Integration neurowissenschaftlicher ...
View full detailsBadanie zachowań zakupowych konsumentów oprogramowania medycznego
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Administration - GeneralZachowania zakupowe konsument�w to stosunkowo nowa dziedzina b...
View full detailsAnaliza zachowań konsumentów w erze cyfrowej
Ehsan Ali Tanlou, Ali Naziri Firouzsalari
Paperback
• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven...
View full detailsImpact of Sensory Marketing on Buying Behavior
Reena Malik, Shivani Malhan, Manpreet Arora
Paperback
• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...
View full detailsStudy of Consumer Purchase Behavior of Health Care Software Products
Somnath Thigale, Vidya Karande Hariba, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande Hariba | Dipti Barge • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Administration - GeneralConsumer purchase behavior is comparatively a new...
View full detailsThe Behavioral Factors of Consumer's That Determine E-Banking Adoption
Haitham Jouda
Paperback
• Author(s): Haitham Jouda • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralAt present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, i...
View full detailsProduktbeurteilung Der Konsumenten: Eine Psychologische Theorie Der Informationsverarbeitung
U. Bleicker
Paperback
• Author(s): U. Bleicker • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralMit Beginn der 70er Jahre setzte sich in der Konsumverhaltens- forschung ein neuer Ansatz durch: der Informationsverarbei- tungsa...
View full detailsDas Konsumentenverhalten von Touristen: Eine kritische Analyse der Bedeutung von sozialen Medien
Denise Armbrust
Paperback
• Author(s): Denise Armbrust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also REFERENCE - Atlases, GazetteerStudienarbeit aus dem Jahr 2021 im Fachbereich Tourismus - Sonstiges, Note: 1,7, IU In...
View full detailsReligion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
Gaurav Gupta
Paperback
• Author(s): Gaurav Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralReligion is an important part of individual lives, playing a major role in our decision making and puchasing. Understan...
View full detailsTourism and Retail: The Psychogeography of Liminal Consumption
Charles McIntyre
Paperback
• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...
View full detailsÄndert sich das Konsumentenverhalten immer schneller? Einflussfaktoren des Käuferverhaltens in der Textilbranche
Jerome Hoffmann
Paperback
• Author(s): Jerome Hoffmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,9, ( Europäische Fernhochschul...
View full detailsFast Food Marketing. Analyzing the changing consumer diet behavior towards healthy eating habits: Evaluating innovative marketing strategies for globa
Li-En Lin
Paperback
• Author(s): Li-En Lin • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3 (Ge...
View full detailsFuture Social Consumer Behavioral Changes
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Development - Sustainable DevelopmentNowadays, we are experiencing new economic development period. Many countries societies will have significant unpredic...
View full detailsThe Impact of Social Media on Consumer Purchasing Behavior. A Focus on the Skincare Brand
M. Arul Jothi
Paperback
• Author(s): M. Arul Jothi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication Studies
Aktivierungstheoretische Erkenntnisse in der Werbung
Katja Reinhold
Paperback
• Author(s): Katja Reinhold • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 1,3, Fachhochschule Erfurt, Veranstaltung: Vert...
View full detailsEventmarketing. Konstruktion von Erlebnissen in der modernen Markenführung
Oliver Ole Vorsprecher
Paperback
• Author(s): Oliver Ole Vorsprecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMagisterarbeit aus dem Jahr 2003 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universit�t L�nebur...
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