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Search results for “[Subject: consumer-behavior]”

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Facteurs influençant le comportement des acheteurs dans le secteur des biens de grande consommation - Une perspective indienne

Smitha Siji, Sandhya Menon

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• Author(s): Smitha Siji | Sandhya Menon • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralLe marketing d'un produit d�pend du comportement des consommateurs lorsqu'ils ont un besoin explici...

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Fashion Branding and Consumer Behaviors: Scientific Models

Tsan-Ming Choi

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• Author(s): Tsan-Ming Choi • Publisher: Springer • Publisher Imprint: Springer • BISAC: Research & MethodologyFrom the Back CoverFashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on...

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The Relationship Marketing of Nike

Christian Münch

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• Author(s): Christian Münch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sheff...

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An Introduction to Marketing Strategy: Foundations and Applications

Aziza Tawfik Abdelghafar

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• Author(s): Aziza Tawfik Abdelghafar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Comparison Economy Rule And Technology: Consumer Behavior Prediction

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book consists three sections: This three parts concern my three different options to be solved how to use what kinds of met...

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Handelsmarkenmanagement

Martin Vomstein, Lukas Kothmann

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• Author(s): Martin Vomstein | Lukas Kothmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Handel und Distribution, Note: gut, Europäische Fachhochschu...

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Kohortenanalyse in Der Konsumentenforschung

Wolfram Peiser

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• Author(s): Wolfram Peiser • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Economics - GeneralSeit über zwanzig Jahren beschäftigen sich Forscher schwerpunktmä ig mit dem Konsumentenverhalten ...

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Möglichkeiten und Grenzen des werbewirksamen Einsatzes des Werbefernsehens

Carolin Wobben

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• Author(s): Carolin Wobben • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,25, Hamburger Universität für W...

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Changing Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: Eng...

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Strategie cross-canale nel retail della moda

Federico Nardini

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• Author(s): Federico Nardini • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralSottolineando l'importanza delle strategie cross-canale nel settore della vendita al dettaglio di moda, questa ricerca...

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Gestaltungsformen und Auswirkungen von Preisgarantien

Thomas Braun

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• Author(s): Thomas Braun • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Friedrich-Alexander-Universit�...

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Neuroeconomics

Jiréh González, Kelly Arguello, Carlos Mendoza

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• Author(s): Jiréh González | Kelly Arguello | Carlos Mendoza • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralDiscover how neuroeconomics transforms our understanding of human decisions in the e...

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Strafverhalten Von Konsumenten: Antezedenzien, Motive Und Konsequenzen Bei Unternehmensfehlverhalten

Frederik Meyer

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• Author(s): Frederik Meyer • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Management ScienceFrederik Meyer entwickelt ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Urteil von Konsumenten besser zu versteh...

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Die Zeit als Gestaltungsparameter bei der Preissetzung aus theoretischer Perspektive

Cosima Lütge

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• Author(s): Cosima Lütge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Hamburg (Arbeitsbe...

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The Future of E-Commerce

Harry Mwololo

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• Author(s): Harry Mwololo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sprache...

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Die Bedeutung des Markenimages für den Erfolg von Handelsmarken

Daniel Weber, Nico Steinbach, Felix Weber

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• Author(s): Daniel Weber | Nico Steinbach | Felix Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, FOM Hochsc...

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Markets We Thought We Knew

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralMarkets We Thought We Knew explores the evolving nature o...

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Das Konsumentenverhalten von Musiktonträgerkäufern

Dana Kabbani

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• Author(s): Dana Kabbani • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Unsichere Marktbedingungen auf der Nachfragerseite veranlassen Musiktonträgerunternehmen ständig nach verfügbar...

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Cultural Studies and Anti-Consumerism

Sam Binkley

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• Author(s): Sam Binkley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAnti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and act...

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The role of viral advertising in brand equity building

Fotini Mastroianni

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• Author(s): Fotini Mastroianni • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English...

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Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry

Nikolaos Stylos

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• Author(s): Nikolaos Stylos • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Industries - Hospitality, Travel & TourismFrom the Back CoverGeneration Z (Gen Z) is the demographic cohort also known as Post-Millennials, th...

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Bedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf

Stefan Goletzke

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• Author(s): Stefan Goletzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität Rostock (Wirts...

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Bridging Boundaries in Consumption, Markets and Culture

Karen V. Fernandez

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• Author(s): Karen V. Fernandez • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, an...

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Adolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families

Harleen Kaur

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• Author(s): Harleen Kaur • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningBuying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's de...

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Factors How Influence Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyCan apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion i...

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Das Kaufverhalten der Generation Y. Merkmale und Besonderheiten

Mia Tanner

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• Author(s): Mia Tanner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,0, FOM Essen, Hochschule f�r Oekonomie & Man...

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Konsumverhalten

V. Meenakshi, S. Gayathri

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• Author(s): V. Meenakshi | S. Gayathri • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralVerbraucherschutz ist ein Kampf gegen Ausbeutung. Es ist das gemeinsame Bestreben der Verbraucher, ihre ...

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Besonderheiten der internationalen Marktforschung. Bedeutung und Implikationen der "culture-bound" und der "culture-free" These

Marlena Werner

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• Author(s): Marlena Werner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Marktforschung, Note: 2,3, Martin-Luther-Universität Halle-Wittenberg, Sprache...

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Sustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Duale Hochschule Baden-Württember...

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Erdener Kaynak

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• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...

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Consumatori consapevoli e competenti

Flavia Cavalero

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• Author(s): Flavia Cavalero • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: GeneralIl mondo del consumo è molto importante, racchiude e raggruppa tutte le attività che ci permettono di vivere nel miglio...

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Food Choice and the Consumer

David W. Marshall

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• Author(s): David W. Marshall • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer...

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Why You Buy

Lorne Tepperman

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• Author(s): Lorne Tepperman • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralWe live in a consumer society. Household spending accounts for a bigger share of the country's total economic...

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Shoptimism: Why the American Consumer Will Keep on Buying No M

Lee Eisenberg

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• Author(s): Lee Eisenberg • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralIn this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the R...

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Consumer behavior and innovative technology

Omar Ouro-Salim

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• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...

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People and Products: Consumer Behavior and Product Design

Allan J. Kimmel

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• Author(s): Allan J. Kimmel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBy examining the interface between consumer behavior and new product development, People and Products: Consumer Beha...

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