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Products
Facteurs influençant le comportement des acheteurs dans le secteur des biens de grande consommation - Une perspective indienne
Smitha Siji, Sandhya Menon
Paperback
• Author(s): Smitha Siji | Sandhya Menon • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralLe marketing d'un produit d�pend du comportement des consommateurs lorsqu'ils ont un besoin explici...
View full detailsFashion Branding and Consumer Behaviors: Scientific Models
Tsan-Ming Choi
Paperback
• Author(s): Tsan-Ming Choi • Publisher: Springer • Publisher Imprint: Springer • BISAC: Research & MethodologyFrom the Back CoverFashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on...
View full detailsThe Relationship Marketing of Nike
Christian Münch
Paperback
• Author(s): Christian Münch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sheff...
View full detailsAn Introduction to Marketing Strategy: Foundations and Applications
Aziza Tawfik Abdelghafar
Paperback
• Author(s): Aziza Tawfik Abdelghafar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Comparison Economy Rule And Technology: Consumer Behavior Prediction
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book consists three sections: This three parts concern my three different options to be solved how to use what kinds of met...
View full detailsHandelsmarkenmanagement
Martin Vomstein, Lukas Kothmann
Paperback
• Author(s): Martin Vomstein | Lukas Kothmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Handel und Distribution, Note: gut, Europäische Fachhochschu...
View full detailsKohortenanalyse in Der Konsumentenforschung
Wolfram Peiser
Paperback
• Author(s): Wolfram Peiser • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Economics - GeneralSeit über zwanzig Jahren beschäftigen sich Forscher schwerpunktmä ig mit dem Konsumentenverhalten ...
View full detailsMöglichkeiten und Grenzen des werbewirksamen Einsatzes des Werbefernsehens
Carolin Wobben
Paperback
• Author(s): Carolin Wobben • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,25, Hamburger Universität für W...
View full detailsChanging Consumer Behaviour. Analysis of Behavioural Concepts based on the Example of Cadbury Dairy Milk
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 1,0, University of Lincoln, language: Eng...
View full detailsStrategie cross-canale nel retail della moda
Federico Nardini
Paperback
• Author(s): Federico Nardini • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralSottolineando l'importanza delle strategie cross-canale nel settore della vendita al dettaglio di moda, questa ricerca...
View full detailsGestaltungsformen und Auswirkungen von Preisgarantien
Thomas Braun
Paperback
• Author(s): Thomas Braun • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Friedrich-Alexander-Universit�...
View full detailsNeuroeconomics
Jiréh González, Kelly Arguello, Carlos Mendoza
Paperback
• Author(s): Jiréh González | Kelly Arguello | Carlos Mendoza • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralDiscover how neuroeconomics transforms our understanding of human decisions in the e...
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Strafverhalten Von Konsumenten: Antezedenzien, Motive Und Konsequenzen Bei Unternehmensfehlverhalten
Strafverhalten Von Konsumenten: Antezedenzien, Motive Und Konsequenzen Bei Unternehmensfehlverhalten
Frederik Meyer
Paperback
• Author(s): Frederik Meyer • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Management ScienceFrederik Meyer entwickelt ein theoretisches Modell mit dem Ziel, die Wahrnehmung und das Urteil von Konsumenten besser zu versteh...
View full detailsDie Zeit als Gestaltungsparameter bei der Preissetzung aus theoretischer Perspektive
Cosima Lütge
Paperback
• Author(s): Cosima Lütge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Hamburg (Arbeitsbe...
View full detailsThe Future of E-Commerce
Harry Mwololo
Paperback
• Author(s): Harry Mwololo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Sprache...
View full detailsDie Bedeutung des Markenimages für den Erfolg von Handelsmarken
Daniel Weber, Nico Steinbach, Felix Weber
Paperback
• Author(s): Daniel Weber | Nico Steinbach | Felix Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, FOM Hochsc...
View full detailsMarkets We Thought We Knew
Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
Paperback
• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralMarkets We Thought We Knew explores the evolving nature o...
View full detailsDas Konsumentenverhalten von Musiktonträgerkäufern
Dana Kabbani
Paperback
• Author(s): Dana Kabbani • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Unsichere Marktbedingungen auf der Nachfragerseite veranlassen Musiktonträgerunternehmen ständig nach verfügbar...
View full detailsCultural Studies and Anti-Consumerism
Sam Binkley
Paperback
• Author(s): Sam Binkley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAnti-consumerism has become a conspicuous part of contemporary activism and popular culture, from 'culture jams' and act...
View full detailsThe role of viral advertising in brand equity building
Fotini Mastroianni
Paperback
• Author(s): Fotini Mastroianni • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English...
View full detailsGeneration Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Nikolaos Stylos
Paperback
• Author(s): Nikolaos Stylos • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Industries - Hospitality, Travel & TourismFrom the Back CoverGeneration Z (Gen Z) is the demographic cohort also known as Post-Millennials, th...
View full detailsBedeutung von Verkäuferstereotypen für das Konsumentenverhalten im persönlichen Verkauf
Stefan Goletzke
Paperback
• Author(s): Stefan Goletzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Universität Rostock (Wirts...
View full detailsBridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
Paperback
• Author(s): Karen V. Fernandez • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book focuses on the bridges that connect the dynamic relations between consumer actions, the marketplace, an...
View full detailsAdolescents, Family and Consumer Behaviour: A Behavioural Study of Adolescents in Indian Urban Families
Harleen Kaur
Paperback
• Author(s): Harleen Kaur • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningBuying decision making is a complicated process, in which a consumer's decision is under the influence of others. The buyer's de...
View full detailsFactors How Influence Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyCan apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion i...
View full detailsDas Kaufverhalten der Generation Y. Merkmale und Besonderheiten
Mia Tanner
Paperback
• Author(s): Mia Tanner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,0, FOM Essen, Hochschule f�r Oekonomie & Man...
View full detailsKonsumverhalten
V. Meenakshi, S. Gayathri
Paperback
• Author(s): V. Meenakshi | S. Gayathri • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralVerbraucherschutz ist ein Kampf gegen Ausbeutung. Es ist das gemeinsame Bestreben der Verbraucher, ihre ...
View full detailsBesonderheiten der internationalen Marktforschung. Bedeutung und Implikationen der "culture-bound" und der "culture-free" These
Marlena Werner
Paperback
• Author(s): Marlena Werner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Marktforschung, Note: 2,3, Martin-Luther-Universität Halle-Wittenberg, Sprache...
View full detailsSustainability Marketing. Einflussmöglichkeiten auf das Kaufverhalten von Privatkunden
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Duale Hochschule Baden-Württember...
View full detailsGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research
Erdener Kaynak
Paperback
• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...
View full detailsConsumatori consapevoli e competenti
Flavia Cavalero
Paperback
• Author(s): Flavia Cavalero • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: GeneralIl mondo del consumo è molto importante, racchiude e raggruppa tutte le attività che ci permettono di vivere nel miglio...
View full detailsFood Choice and the Consumer
David W. Marshall
Paperback
• Author(s): David W. Marshall • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer...
View full detailsWhy You Buy
Lorne Tepperman
Paperback
• Author(s): Lorne Tepperman • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralWe live in a consumer society. Household spending accounts for a bigger share of the country's total economic...
View full detailsShoptimism: Why the American Consumer Will Keep on Buying No M
Lee Eisenberg
Paperback
• Author(s): Lee Eisenberg • Publisher: Free Press • Publisher Imprint: Free Press • BISAC: Consumer Behavior - GeneralIn this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the R...
View full detailsConsumer behavior and innovative technology
Omar Ouro-Salim
Paperback
• Author(s): Omar Ouro-Salim • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralThis book is a tool for students in any field to understand the degree of involvement of products in the...
View full detailsPeople and Products: Consumer Behavior and Product Design
Allan J. Kimmel
Paperback
• Author(s): Allan J. Kimmel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralBy examining the interface between consumer behavior and new product development, People and Products: Consumer Beha...
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