Search results for “[Subject: consumer-behavior]”

• Author(s): Robert Heller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Westsächsische Hochschule Zwi...

• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchWhich measurement scales have been used the most in consumer ...

• Author(s): Kotigari Reddi Swaroop • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralOs produtos ecológicos são os consumíveis dos seres humanos que não causam danos ao ambiente ...

• Author(s): C. Diniz • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThe Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses th...

• Author(s): Thomas Asche • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralAufgrund der intensiv geführten Diskussion um die Auswirkung des neuen Produkthaftungsgesetzes rückt bei Verbrauchern und Herste...

• Author(s): Stephen Brown | Darach Turley • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and Americ...

• Author(s): Alexandre Gusmão | Cecilia Mattoso • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDie Jugend ist kein Zustand des Fleisches. Viele junge Menschen bewegen sich mit dem Herzen vol...

• Author(s): Klaus G. Grunert • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - GeneralDas Buch präsentiert einen neuen Ansatz zur Analyse von Konsumentenverhalten. Im Zentrum steht der Begriff der kognitiven St...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Stefan Stecher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Mannheim (Lehrst...

• Author(s): Clare Weeden • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhat is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle...

• Author(s): Maëlys Debatisse • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralAlors que la publicit� traditionnelle a �t� compromise et discr�dit�e par les consommateurs, le placement de p...

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

• Author(s): Gordon R. Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHuman consumption is multi- faceted and so requires inter- disciplinary exploration in order to explain a spectrum of experien...

• Author(s): Mert Aktan • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2019 in the subject Sociology - Consumption and Advertising, grade: 4, İzmir University of Economics, cour...

• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht und vergleicht das Verbraucherverhalten gegen�ber Colgate und Peps...

• Author(s): Satnam Singh • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Personal SuccessThe Book on Web Psychology by Satnam Singh is intended to demystify and show you how to understand how your consu...

• Author(s): Zeynep Arsel • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralTaste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance ...

• Author(s): Smitha Siji | Sandhya Menon • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDie Vermarktung eines Produkts h�ngt davon ab, wie sich Verbraucher verhalten, wenn sie einen explizite...

• Author(s): Katharina Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Sonstiges, Note: 1,3, FOM Essen, Hochschule für Oekonomie & Management gemein...

• Author(s): J. Stewart Black | David S. Bright | Donald G. Gardner • Publisher: Not Avail • Publisher Imprint: Not Avail • BISAC: Consumer Behavior - GeneralBlack & white print.This resource aligns to introductory courses in Organizational B...

• Author(s): J. D. Forbes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines t...

• Author(s): Michael Gstöttenmayr • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPsychologia supermarket�w, czyli inaczej m�wiąc, jak sklonic klienta do kupienia jak najwięcej, nawe...

• Author(s): Paul Larche • Publisher: Larche Communications Inc. • Publisher Imprint: Larche Communications Inc. • BISAC: Consumer Behavior - GeneralDecoding How We ThinkThis isn't just a book about branding-it's a guide to the hidden operating s...

• Author(s): Grigoriy Shlyapinkov • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: GeneralLa ricerca si propone di individuare se l'endorsement delle celebrit� ha un impatto sul comportamento d'acquisto dei consumato...

• Author(s): Mahmud Akhter Shareef • Publisher: Springer • Publisher Imprint: Springer • BISAC: Business & Productivity Software - Business IntelligenceThis book attempts to address, explore, and conceptualize the epistemological paradigms of...

• Author(s): Jana Wies • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralAuf Basis theoretischer Ansätze leitet Jana Wies Hypothesen zu dem Sender-Empfänger-Vergleich von Weiterempfehlungen mit ...

• Author(s): Jared Goddard • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of ...

• Author(s): Donald F. Roberts | Ulla G. Foehr | Victoria J. Rideout • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Children's StudiesExamining the full array of media available to children and ad...

• Author(s): Sabrina Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and...

• Author(s): Darja Tokar • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2.0, Universität Stuttgart, Sprache...

• Author(s): Michel Brandes • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, Hamburg School of Bus...

• Author(s): Sandra Manzinger • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralSandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen ...

• Author(s): Smitha Siji | Sandhya Menon • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralLe marketing d'un produit d�pend du comportement des consommateurs lorsqu'ils ont un besoin explici...