Search results for “[Subject: consumer-behavior]”

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part III: Subjective Personal Introspection by Morris B. Holbroo...

• Author(s): Ela Näffgen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Sprache: Deutsch, Abstract: Die...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Rahul R • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralIn a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led ex...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Technische Universität Berlin, Sp...

• Author(s): Grzegorz Hoppe • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer Behavior - GeneralHomo economicus has long ceased to be the model of a human b...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a c...

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

• Author(s): Kent B. Monroe • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchResearch in Consumer Behavior by Kent B. Monroe offers a fresh perspective on how consumers make decisions in the mar...

• Author(s): Karina Saakyan • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs war schon immer faszinierend, mehr �ber das Verbraucherverhalten und die Ausl�ser und Einfl�sse von Eink�ufen in ...

• Author(s): C. P. Kumar • Publisher: C. P. Kumar • Publisher Imprint: C. P. Kumar • BISAC: Consumer Behavior - GeneralIn "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm ...

• Author(s): Lorynn Divita | Patricia Mink Rath | Stefani Bay • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & TextileEven as the fashion industry changes rapidly with new technologies, styles and trendsetters, one ...

• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

• Author(s): Vivien Albers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (Psychologie), Ve...

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Economic ConditionsSocial influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persu...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view...

• Author(s): Sangeeta Sahney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...

• Author(s): Gerald Zaltman • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchExplore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration...

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Stefan Hoffmann | Payam Akbar • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungs...

• Author(s): Sarbapriya Ray • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'objectif de cette �tude est d'explorer les facteurs qui influencent le comportement d'achat de v�tements de co...

• Author(s): Marina Bianchi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This b...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

• Author(s): Rebecca Brooks • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and In...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): John Lok • Publisher: Notion Press Media Pvt. Ltd • Publisher Imprint: Notion Press Media Pvt. Ltd • BISAC: Consumer Behavior - GeneralImpact on Spending PatternsMy analysis suggests that stable income leads to several distinct consu...

• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius; Köln, Spr...

• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

• Author(s): Vita Zimmermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralVita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollabora...