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Search results for “[Subject: consumer-behavior]”

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The Economics of Digital Shopping in Central and Eastern Europe

Barbara Grabiwoda, Bogdan Mróz

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• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...

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Die Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...

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The Joyless Economy: The Psychology of Human Satisfaction

Tibor Scitovsky, Robert H. Frank

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• Author(s): Tibor Scitovsky | Robert H. Frank • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Consumer Behavior - GeneralWhen this classic work was first published in 1976, its central tenet--more is no...

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Unterschwellige Werbung als Priming-Instrument: Eine Untersuchung

Jens Kürschner

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• Author(s): Jens Kürschner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Comportamento do consumidor em relação aos produtos lácteos

Margani Soma Sekhara, Gugloth Sardar

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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...

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Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a

Celia Bormuth

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• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...

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Machine And Psychology Consumer Behavioral: Measurement Comparison

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...

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The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy

Enrico Trevisan

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• Author(s): Enrico Trevisan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Strategic PlanningCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assumin...

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Hb of Culture and Consumer Behavior P

Sharon Ng

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• Author(s): Sharon Ng • Publisher: OUP Us • Publisher Imprint: OUP Us • BISAC: Industrial & Organizational PsychologyResearch on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in...

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Consumer Neuroscience: Theory and Application

Cathrine Jansson-Boyd

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• Author(s): Cathrine Jansson-Boyd • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Consumer Behavior - GeneralConsumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and...

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

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• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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AI Impacts in Digital Consumer Behavior

Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

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• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Habit Modification in Consumption

George Messinis

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• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...

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Country-of-Origin-Effekte im organisationalen Kaufverhalten

Alexander Parks

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• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...

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Marketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher

Arthur Lämmle

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• Author(s): Arthur Lämmle • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten a...

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Wplyw lokowania produktów w filmach na zachowania konsumentów

Maëlys Debatisse

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• Author(s): Maëlys Debatisse • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPodczas gdy tradycyjna reklama zostala podważona i zdyskredytowana przez konsument�w, lokowanie produktu...

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Woosh Things Up A Bit: The Principles of Perception Management

David Rosenberg

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• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...

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Comportement des consommateurs pour les marques de luxe

Mohammad Hussain

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• Author(s): Mohammad Hussain • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLes achats répétés sont devenus un facteur essentiel pour les spécialistes du marketing, en...

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The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

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• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

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Lifestyle advertising in postmodernism - the accepted popular psychology

Alexandra Riepe

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• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...

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Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Saloomeh Tabari

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• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

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New Consumer Behavior Theories from Japan

Akira Shimizu

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• Author(s): Akira Shimizu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading...

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The Psychology of Search Engines: Why People Click, Trust, and Choose Certain Results and What It Means for SEO

Roggie Clark, Raj Clark

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• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralSearch engines are not just technical systems. They are environments shaped by human behavior.Every search result,...

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Factores Determinantes Do Comportamento de Compra Do Consumidor

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...

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Werbung im digitalen Zeitalter. Ein morphologischer Blick auf Werbemittel und Marktpsychologie

Marle Ganovsky

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• Author(s): Marle Ganovsky • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, BSP Business School Berlin (...

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Factors Influence Future US Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....

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Auswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas

Johanna Heimann

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• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...

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Attitude, Identity, and Influence

James R. Bettman, Vibrant Publishers

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• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Gordon C., II Bruner

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• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

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Fashion and the Consumer

Jennifer Yurchisin

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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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Konsum aus Langeweile

Bettina Gasser

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• Author(s): Bettina Gasser • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,8, Universität Lüneburg, Verans...

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Intelligenza emotiva del consumatore e comportamento di acquisto d'impulso

Kashif Abrar

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• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...

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Social Change How Influences Consumer Purchase Choice

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General Our business society had developed long time from farming period to manufacturing period, then to service industry period, till...

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Haushälterische Kompetenzen. Gesunde Ernährung trotz Sozialleistungen

Jenny Feierabend

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• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...

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The Influence of Advertising on Consumer Behavior: Business Case Development

Thembisani Maphosa

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• Author(s): Thembisani Maphosa • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralCase Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Marymount Un...

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