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Search results for “[Subject: consumer-behavior]”

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Neuroökonomik und die Heuristik des Homo Oeconomicus

Jana Bäcker

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• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...

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Käuferverhalten: Customer Insights - Customer Journey - Customer Relations

Bernhard Swoboda, Hanna Schramm-Klein

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• Author(s): Bernhard Swoboda | Hanna Schramm-Klein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDas Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marke...

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Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyLok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and ex...

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The effect of staff training practices on customer satisfaction: A case study of Pret a Manger

Ani Mtvralashvili

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• Author(s): Ani Mtvralashvili • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Univ...

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Comportamento del Consumatore: Una guida per analizzare la psiche dell'acquirente

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralLo studio del comportamento dei consumatori mira a rispondere a diverse domande relative alle infl...

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Consumer Buying Behaviour of Vegetables

Sivasamy Ramesh Kumar, Chellappan Velavan, Thangarasu Samsai

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• Author(s): Sivasamy Ramesh Kumar | Chellappan Velavan | Thangarasu Samsai • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe retail sector in Indi...

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Consumer Behavior and Energy Conservation: A Policy-Oriented Experimental Field Study on the Effectiveness of Behavioral Interventions Promoting Resid

P. Ester

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• Author(s): P. Ester • Publisher: Springer • Publisher Imprint: Springer • BISAC: Energy

Welche Rolle spielen soziale Herkunft und Persönlichkeit bei der Mediennutzung von Jugendlichen? Eine Untersuchung in der gymnasialen Mittel- und Ober

Alexander Kerbs

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• Author(s): Alexander Kerbs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Universität Osnabrück, Veranstaltung: PO...

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Vereinbarkeit von Kaufverhalten und Nachhaltigkeit im Bereich der Ernährung

Sophia Rauch

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• Author(s): Sophia Rauch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Green BusinessStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Umweltökonomie, Note: 15 Punkte, (sehr gut) 1,0, Korbinian-Aigner-Gymnasium Erding, Sp...

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Ladenatmosphäre Und Konsumentenverhalten

Erhard Bost

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• Author(s): Erhard Bost • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - General

Encouraging Sustainable Behavior: Psychology and the Environment

Hans C.M. van Trijp

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• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyIncreasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable dev...

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Investigating Consumer Behavior in an Online Grocery Context

Els Breugelmans

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• Author(s): Els Breugelmans • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe first objective of this book is to map the differences between an electronic and a traditional shopping env...

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Comportamento d'acquisto dei consumatori: uno studio sui farmaci da banco (OTC)

Kanupriya Adlakha

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• Author(s): Kanupriya Adlakha • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl comportamento d'acquisto dei consumatori � molto importante per qualsiasi prodotto che i consumatori acquistano au...

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Psychology of customer

Arvind Upadhyay

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• Author(s): Arvind Upadhyay • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - GeneralThis is a book for specialty area that studies how our thoughts, beliefs, feelings, and perce...

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Nachhaltiger Konsum. Qualitative Studie zum Konsumverhalten in Deutschland

Maike Schubert, Maria Stuffrein

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• Author(s): Maike Schubert | Maria Stuffrein • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,3, FOM Esse...

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Der Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien

Helmut Fösel

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• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Malgorzata Bartosik-Purgat, Nela Filimon

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• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

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Neuromarketing. Kundenkommunikation und Markenführung für die Unternehmenszukunft

Christine Niemczyk

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• Author(s): Christine Niemczyk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralProjektarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekon...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

A Practical Approach to Marketing Management

Kujnish Vashisht

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• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

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Hedonischer Konsum: Emotionen ALS Treiber Im Konsumentenverhalten

Marie-Kristin Franke

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• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Information Management​Konsumenten orientieren sich bei der Selektion und Bewertung eines hedonischen Produktes (z.B. S� igkeit, Hotelzim...

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The Early Years: Attitudes, Brand Loyalty, and Perceived Risk

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...

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Learning Consumer Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: GeneralIn personal emotion psychology part, I write this book aims to let readers to understand whether what the actual factors can cause dream to achieve ...

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Konsumentenverhalten Im Zeitalter Der Digitalisierung: Trends: E-Commerce, M-Commerce Und Connected Retail

Anabel Ternès, Ian Towers, Marc Jerusel

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• Author(s): Anabel Ternès | Ian Towers | Marc Jerusel • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAnabel Tern�s, Ian Towers und Marc Jerusel widmen sich der Frage, welche Konsummuster den Privat...

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Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten

M. Dieterich

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• Author(s): M. Dieterich • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Economics - GeneralGewohnheiten spielen im Leben eines jeden Menschen eine bedeutende Rolle. Fast alle Entscheidungen sind mehr oder weniger stark ...

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Quando i comportamenti si confrontano con i profili

Yisong Wang, Joaquim Soeiro

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• Author(s): Yisong Wang | Joaquim Soeiro • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: General

Werbung in der Marktwirtschaft: Methoden der Fernsehwerbung und deren ethische Reflexion

Roland Engelhart

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• Author(s): Roland Engelhart • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 1982 im Fachbereich Medien / Kommunikation - Medienethik, Note: 2,0, Eberhard-Karls-Universität Tübingen (Kat...

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A influência dos fatores do comportamento do consumidor no turismo

Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski

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• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...

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Learning Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second ...

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Influenza del Colore E Della Tipografia Sul Comportamento Dei Consumatori

Ca Sourabh Pandey

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• Author(s): Ca Sourabh Pandey • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralComportamento del consumatore: Colore e tipografia nel packaging dei beni di largo consumo: Questo studio analizza l...

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Marktstellung Und Marktverhalten Des Verbrauchers

Günter Petermann

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• Author(s): Günter Petermann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie vorliegende Schrift gehort zum Bereich der Verbrauchsforschung. Sie geht vom Begriff und Wesen der Konsumtion aus und wend...

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Saurabh Kumar Dixit

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• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...

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Comportement des consommateurs envers les achats en ligne de vêtements pour jeunes adultes

Alice Berthuy-Carniato

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• Author(s): Alice Berthuy-Carniato • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'essor d'Internet a modifi� les habitudes des consommateurs � bien des �gards. Aujourd'hui, il est poss...

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Factors that influence Consumer Behaviour towards buying Sustainable Products

Yusuf Balarabe Abdullahi

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• Author(s): Yusuf Balarabe Abdullahi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketi...

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Comportement Des Consommateurs Francais Et Libanais

Abdelhay-M

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• Author(s): Abdelhay-M • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: ResearchFaisant partie de la société de consommation, nous avons trouvé sur le marché des produits contenant des additifs alimentaires. Ces additifs cont...

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Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

Rajagopal

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• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...

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