Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-behavior]”

Filters

Products

La responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori

Sonja Schneeberger

Paperback

Current price ₹7,920
Original price ₹8,624
Original price ₹8,624
Original price ₹8,624
(-8%)
₹7,920
Current price ₹7,920

• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...

View full details

Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Betty Adamou

Paperback

Current price ₹3,128
Original price ₹5,059
Original price ₹5,059
Original price ₹5,059
(-38%)
₹3,128
Current price ₹3,128

• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

View full details

Comprendere e influenzare il comportamento dei consumatori

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Paperback

Current price ₹5,870
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,870
Current price ₹5,870

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIn un contesto in cui la tecnologia digitale sta ridefinendo le ...

View full details

Comportamento do Consumidor - Livro Guia de Nível de Graduação

Eshetu Tefera Bekele

Paperback

Current price ₹5,872
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,872
Current price ₹5,872

• Author(s): Eshetu Tefera Bekele • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book fornece uma explora��o completa dos factores ...

View full details

Microeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior

Roggie Clark, Raj Clark

Paperback

Current price ₹622
Original price ₹882
Original price ₹882
Original price ₹882
(-29%)
₹622
Current price ₹622

• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...

View full details

Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie

Claudia Schiefler

Paperback

Current price ₹5,329
Original price ₹6,223
Original price ₹6,223
Original price ₹6,223
(-14%)
₹5,329
Current price ₹5,329

• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

View full details

Manipulation und Einfluss durch (Fernseh-)Werbung

Sabrina Schöberl

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Sabrina Schöberl • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

View full details

Lekcje segmentacji rynku, zarządzania marką i zachowań konsumenckich

Mahesh Gadekar

Paperback

Current price ₹3,326
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
(-15%)
₹3,326
Current price ₹3,326

• Author(s): Mahesh Gadekar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementKsiążka zostala napisana z myślą o studentach wydzialów zarządzania specjalizujących si...

View full details

Der Mere-Exposure-Effekt und dessen Anwendung im Marketing

Julius Heyers

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

View full details

Multicultural Mainstream: The Power of Hispanics In Consumer Marketing

Hernan Tagliani

Paperback

Current price ₹1,725
Original price ₹1,956
Original price ₹1,956
Original price ₹1,956
(-12%)
₹1,725
Current price ₹1,725

• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...

View full details

Consumer behaviour and the decision-making process of the LOHAS target group in the automotive industry

Maximilian Heiler

Paperback

Current price ₹4,173
Original price ₹4,851
Original price ₹4,851
Original price ₹4,851
(-14%)
₹4,173
Current price ₹4,173

• Author(s): Maximilian Heiler • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralMaster's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisational and Economic Psychology, grade: 1,7, Ed...

View full details

Consumer Psychology: Theories & Applications

Hazel H. Huang

Paperback

Current price ₹4,786
Original price ₹5,589
Original price ₹5,589
Original price ₹5,589
(-14%)
₹4,786
Current price ₹4,786

• Author(s): Hazel H. Huang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - GeneralConsumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range ...

View full details

Comportement du consommateur

R. Vettriselvan, S. Michael

Paperback

Current price ₹4,764
Original price ₹5,440
Original price ₹5,440
Original price ₹5,440
(-12%)
₹4,764
Current price ₹4,764

• Author(s): R. Vettriselvan | S. Michael • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'achat en ligne est le processus d'achat de biens et de services auprès de marchands qui vendent ...

View full details

Consumer Psychology

McLeod

Paperback

Current price ₹3,869
Original price ₹4,643
Original price ₹4,643
Original price ₹4,643
(-17%)
₹3,869
Current price ₹3,869

• Author(s): McLeod • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: Psychiatry - Psychopharmacology- Why do people behave and think the way they do?- What makes people choose certain products and services?- ...

View full details

The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective

Frank Günnemann

Paperback

Current price ₹5,077
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,077
Current price ₹5,077

• Author(s): Frank Günnemann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawa...

View full details

The implications of consumer behavior for marketing A case study of social class at Sainsbury

Alex Cole

Paperback

Current price ₹5,637
Original price ₹6,439
Original price ₹6,439
Original price ₹6,439
(-12%)
₹5,637
Current price ₹5,637

• Author(s): Alex Cole • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: Management - GeneralThis particular research is aimed at finding the marketing implication of influence of social class on con...

View full details

Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal

Paperback

Current price ₹1,557
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-28%)
₹1,557
Current price ₹1,557

• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Consumer Behavior - GeneralThis book critically examines and analyzes the classical and neoclassical behavioral theories in reference to...

View full details

Ausgewählte intrapersonale Einflussfaktoren auf das Kaufverhalten am Point of Sale und ihre Veränderung mit zunehmendem Alter

Thomas Flöter

Paperback

Current price ₹2,355
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-14%)
₹2,355
Current price ₹2,355

• Author(s): Thomas Flöter • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Rostock (Institut...

View full details

The Rise of the Consumer in Modern China

Wang Ning

Paperback

Current price ₹3,108
Original price ₹4,440
Original price ₹4,440
Original price ₹4,440
(-30%)
₹3,108
Current price ₹3,108

• Author(s): Wang Ning • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing Group • BISAC: Consumer Behavior - GeneralChina has undergone profound social changes, with far-reaching consequences in all walks of life since refo...

View full details

Influencer und ihr Einfluss auf das Kaufverhalten der Follower

Laura Buonocore

Paperback

Current price ₹2,140
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,140
Current price ₹2,140

• Author(s): Laura Buonocore • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 2,0, Hochschule Fresenius; Köln, Sprache: Deut...

View full details

Why People (Don't) Buy: The Go and Stop Signals

Amitav Chakravarti

Paperback

Current price ₹2,765
Original price ₹4,253
Original price ₹4,253
Original price ₹4,253
(-35%)
₹2,765
Current price ₹2,765

• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

View full details

Perspectives on Consumer Behaviour: Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Paperback

Current price ₹13,098
Original price ₹20,150
Original price ₹20,150
Original price ₹20,150
(-35%)
₹13,098
Current price ₹13,098

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

View full details

Das Geschäft mit vielen Freunden. Eine Untersuchung des Kaufverhaltens durch Einfluss von Social Media: Das IT Unternehmen Dell

Cornelia Filip

Paperback

Current price ₹5,701
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-14%)
₹5,701
Current price ₹5,701

• Author(s): Cornelia Filip • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, ( Europ�ische Fernhochschul...

View full details

Word-of-Mouth: Influences on the Choice of Recommendation Sources

Klaus Schöfer

Paperback

Current price ₹5,612
Original price ₹6,557
Original price ₹6,557
Original price ₹6,557
(-14%)
₹5,612
Current price ₹5,612

• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...

View full details

Exploring consumer attitudes and activities

Magdalena Maciaszczyk

Paperback

Current price ₹5,687
Original price ₹6,630
Original price ₹6,630
Original price ₹6,630
(-14%)
₹5,687
Current price ₹5,687

• Author(s): Magdalena Maciaszczyk • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralThe concept of prosumption refers to a complex and dynamic market behaviour in which...

View full details

Compreender e influenciar o comportamento dos consumidores

Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua

Paperback

Current price ₹5,870
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,870
Current price ₹5,870

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralNum contexto em que a tecnologia digital redef...

View full details

Routledge International Handbook Of Consumer Psychology

Jansson-Boyd, Cathrine V.

Paperback

Current price ₹5,761
Original price ₹6,109
Original price ₹6,109
Original price ₹6,109
(-6%)
₹5,761
Current price ₹5,761

• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...

View full details

Il comportamento dei consumatori e l'uso delle telecomunicazioni

Rebeca Formiga Figueira, Suzana G. M. Nicolau

Paperback

Current price ₹3,462
Original price ₹3,951
Original price ₹3,951
Original price ₹3,951
(-12%)
₹3,462
Current price ₹3,462

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralIl comportamento del consumatore � stato al centro di numerose ricerche ed � considerat...

View full details

Efficient Consumer Response

Claudia Körber

Paperback

Current price ₹2,255
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,255
Current price ₹2,255

• Author(s): Claudia Körber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: keine, Hochschule f...

View full details

Factors Affecting Buying Decision of Customers' in Apparels Retailing

Swapna Menthula

Paperback

Current price ₹1,901
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,901
Current price ₹1,901

• Author(s): Swapna Menthula • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade...

View full details

What Do I Buy Now?

Kristin Kiesel

Paperback

Current price ₹6,274
Original price ₹7,140
Original price ₹7,140
Original price ₹7,140
(-12%)
₹6,274
Current price ₹6,274

• Author(s): Kristin Kiesel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralChoosing among 320,000 food products currently available in supermarkets is not an easy task. Words and symbols printed on packaging k...

View full details

Comportement d'achat des consommateurs

João Batista Ferreira, Débora L. Amaral

Paperback

Current price ₹3,327
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
(-15%)
₹3,327
Current price ₹3,327

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: GeneralL'objectif fondamental de cette étude est d'approfondir le sujet du comportement du consommateur e...

View full details

Konsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web

Iska Mira Beißwenger

Paperback

Current price ₹3,333
Original price ₹3,794
Original price ₹3,794
Original price ₹3,794
(-12%)
₹3,333
Current price ₹3,333

• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...

View full details

Consuming the Environment

Hird, Myra J.

Paperback

Current price ₹3,241
Original price ₹4,985
Original price ₹4,985
Original price ₹4,985
(-35%)
₹3,241
Current price ₹3,241

• Author(s): Hird | Myra J. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Consumer Behavior - GeneralConsuming the Environment explores the environmental impacts of consuming everyd...

View full details

L'impact des vitrines sur le comportement d'achat des consommateurs

Maleeha Samar

Paperback

Current price ₹3,931
Original price ₹4,030
Original price ₹4,030
Original price ₹4,030
(-2%)
₹3,931
Current price ₹3,931

• Author(s): Maleeha Samar • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralEl objetivo de este libro es estudiar el impacto de los escaparates en el comportamiento de compra del consumidor...

View full details

Anticipations and Purchases: An Analysis of Consumer Behavior

Francis Thomas Juster

Paperback

Current price ₹5,933
Original price ₹7,120
Original price ₹7,120
Original price ₹7,120
(-17%)
₹5,933
Current price ₹5,933

• Author(s): Francis Thomas Juster • Publisher: Princeton University Press • Publisher Imprint: Princeton University Press • BISAC: Economics - TheoryThe author is concerned with whether or not surveys of consumer anticipations can improve predic...

View full details