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Products
Analisi del comportamento dei consumatori nell'era digitale
Ehsan Ali Tanlou, Ali Naziri Firouzsalari
Paperback
• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing Dec...
View full detailsLife Phases, Mobility and Consumption: An Ethnography of Shopping Routes
Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre
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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...
View full detailsKäuferverhalten, Einstellungen und Motive
Konstantin Lust
Paperback
• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...
View full detailsDecoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices
Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit
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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...
View full detailsApplied Consumer Psychology: How to Use Psychological Insights in Marketing
Gareth J. Harvey
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• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...
View full detailsUnderstanding and influencing consumer behavior
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralIn a context where digital technology is redefinin...
View full detailsDer Wert Von Produktvielfalt: Wirkung Großer Sortimente Auf Das Verhalten Von Konsumenten
Michael Riemenschneider, Prof Dr Andreas Herrmann
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• Author(s): Michael Riemenschneider | Prof Dr Andreas Herrmann • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - General"Je mehr, desto besser" lautete lange Zeit - und lautet haufig...
View full detailsThe Influence of Advertising's Affective Qualities on Consumer Response
Alvin J. Silk, Terry G. Vavra
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• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...
View full detailsTrends in Marketing Habits of Local People
Jyotirmoy Koley, Apurba Chinya
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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...
View full detailsConsumer Demand in the United States: Prices, Income, and Consumption Behavior
Lester D. Taylor
Paperback
• Author(s): Lester D. Taylor • Publisher: Springer • Publisher Imprint: Springer • BISAC: Economics - MacroeconomicsFrom the Back CoverA classic treatise that defined the field of applied demand analysis, Consumer Demand in the United States: Pr...
View full detailsUnderstanding Consumer Behavior
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
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• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralUnderstanding consumer behavior involves analyzing different...
View full detailsBrand personification through music as brand knowledge: Learning from the perspective of consumers of hip-hop music in Sweden on the associations of m
José Leyva
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• Author(s): José Leyva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (Pass with disti...
View full detailsDas Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik
Rafael Grieger
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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...
View full detailsÄußere Reize als Schlüsselfaktor für Kaufentscheidungen nach Mehrabian und Russell: Ein Literaturüberblick
Ines Klotsche
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• Author(s): Ines Klotsche • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Technische Universität Bergak...
View full detailsAktivierung bei Dienstleistungen
Manuel Sommerfeld
Paperback
• Author(s): Manuel Sommerfeld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Schmalkalden, ...
View full detailsComprendre le Comportement du Consommateur
Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki
Paperback
• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralComprendre le comportement du consomma...
View full detailsComportamiento del Consumidor: Una guía para analizar la psique del comprador
Vivaldo Lombardi
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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralEl estudio del comportamiento del consumidor tiene como objetivo responder a varias preguntas rela...
View full detailsZusammenhänge zwischen Nachhaltigkeit und Digitalisierung
Anonymous
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...
View full detailsComportamento DOS Consumidores
Shubha Ranjan Dutta
Paperback
• Author(s): Shubha Ranjan Dutta • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralÉ com imenso prazer que apresento aos estimados leitores a primeira edição do livro "Comportament...
View full detailsCustomer Insights: Konsumentenpsychologie und Konsumentenverhalten
Willy Schneider
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• Author(s): Willy Schneider • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsThemenkomplexe: (1) Begriff, Phasen und Arten des Käuferverhaltens (2) Grundmodelle zur Erklärung des Kaufverhaltens (...
View full detailsEffects of marketing, bank loan and credit debt on consumer's spending. Mathematical models based on an engineering concept
Zin Eddine Dadach
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• Author(s): Zin Eddine Dadach • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralDocument from the year 2019 in the subject Engineering - Industrial Engineering and Management, course: Business, language: English, abstract...
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Mark Köster
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• Author(s): Mark Köster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ruhr-Universität Bochum, Sprach...
View full detailsUnterschiede im Einkaufsverhalten in der Harburger Altstadt und im Phoenix Center
Maria M
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• Author(s): Maria M • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Urban & Land Use PlanningStudienarbeit aus dem Jahr 2008 im Fachbereich Geowissenschaften / Geographie - Bevölkerungsgeographie, Stadt- u. Raumplanung, No...
View full detailsComprendre et Influencer le comportement du consommateur
Malongo Mpidi Gabriel, Matusu Zau Florent, Mbi Mbambi Montana Joshua
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• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Editions Universitaires Europeennes • Publisher Imprint: Editions Universitaires Europeennes • BISAC: Marketing - GeneralDans un contexte o� le num�r...
View full detailsCritical Thinking in Consumer Behavior: Cases and Experiential Exercises
Judy Graham
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• Author(s): Judy Graham • Publisher: Pearson • Publisher Imprint: Pearson • BISAC: Customer RelationsDesigned to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to pra...
View full detailsDie Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten
Philip Grabowski
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• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...
View full detailsDie Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen
Kurt Jagersbacher
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• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...
View full detailsInfluencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten
Carolin Wemhoff
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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...
View full detailsEffetto del paese d'origine sul comportamento del consumatore di vino irlandese
Helene Viot
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• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...
View full detailsIslam, Marketing and Consumption: Critical Perspectives on the Intersections
Aliakbar Jafari
Paperback
• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...
View full detailsPerspectives on Consumer Choice: From Behavior to Action, from Action to Agency
Gordon R. Foxall
Paperback
• Author(s): Gordon R. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverEvaluating the ways in which we construe consumer choice, this book examines the psychology, method...
View full detailsZachowania konsumentów w okresie świątecznym
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralNiniejsze badanie analizuje zachowania zakupowe konsument�w w okresie świ...
View full detailsOnline Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World
Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch
Paperback
• Author(s): Curtis P. Haugtvedt | Karen A. Machleit | Richard Yalch • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyThis edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertisi...
View full detailsHedonistische und utilitaristische Güter im Marketing: Eine systemische Literaturanalyse
Niklas Müller
Paperback
• Author(s): Niklas Müller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMasterarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Bielefeld (Fakultä...
View full detailsAugmented Reality and Consumer Behavior in E-Commerce
Alexander Pfaff
Paperback
• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...
View full detailsKlassische und instrumentelle Konditionierung in der Werbung. Wie werden die Emotionen der Rezipienten beeinflusst?
Eduard Fris
Paperback
• Author(s): Eduard Fris • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Internationale Berufsakademie d...
View full details