Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-behavior]”

Filters

Products

Consumer Behavior, an Annotated Bibliography With Special Emphasis on Food

H. Bruce (Horace Bruce) 1920- Bylund

Paperback

Current price ₹1,986
Original price ₹2,054
Original price ₹2,054
Original price ₹2,054
(-3%)
₹1,986
Current price ₹1,986

• Author(s): H. Bruce (Horace Bruce) 1920- Bylund • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base...

View full details

E-tailing in India. Customer satisfaction and online consumer buying behaviour

Saumya Mishra

Paperback

Current price ₹5,535
Original price ₹6,459
Original price ₹6,459
Original price ₹6,459
(-14%)
₹5,535
Current price ₹5,535

• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...

View full details

The Science of Shopping

Kate Hardcastle

Paperback

Current price ₹3,616
Original price ₹3,794
Original price ₹3,794
Original price ₹3,794
(-5%)
₹3,616
Current price ₹3,616

• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...

View full details

Konsumenten-Verhalten: Ein Leitfaden zur Analyse der Käuferpsyche

Vivaldo Lombardi

Paperback

Current price ₹2,417
Original price ₹2,768
Original price ₹2,768
Original price ₹2,768
(-13%)
₹2,417
Current price ₹2,417

• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDie Untersuchung des Verbraucherverhaltens zielt darauf ab, mehrere Fragen zu internen und externe...

View full details

The Consistent Consumer Revised and Expanded

Ken Beller, Steve Weiss, Louis Patler

Paperback

Current price ₹1,770
Original price ₹2,124
Original price ₹2,124
Original price ₹2,124
(-17%)
₹1,770
Current price ₹1,770

• Author(s): Ken Beller | Steve Weiss | Louis Patler • Publisher: Lts Press • Publisher Imprint: Lts Press • BISAC: Marketing - ResearchBehavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your n...

View full details

Advertease: The Itch and the Scratch of Advertising

Gupta, Mukul P.

Paperback

₹1,364
Original price ₹1,364
Original price ₹1,364
₹1,364
Current price ₹1,364

• Author(s): Gupta, Mukul P. • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Advertising & PromotionNot having a well-developed body of advertising theory, both theoreticians and practitioners of advertis...

View full details

At the core: Metaphors and Preference Consistency

David Busse

Paperback

Current price ₹5,073
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,073
Current price ₹5,073

• Author(s): David Busse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Otto-von-Gue...

View full details

Comportamento dei consumatori durante le festività

Pallavur Raman Brinda Kalyani, Merin Annancia

Paperback

Current price ₹5,878
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-12%)
₹5,878
Current price ₹5,878

• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina il comportamento d'acquisto dei consumatori durante le festivit� ...

View full details

Shopping Addiction: A New Way to Understand Your Shopping Habits

Norah Deay

Paperback

Current price ₹1,048
Original price ₹1,213
Original price ₹1,213
Original price ₹1,213
(-14%)
₹1,048
Current price ₹1,048

• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...

View full details

How does web design affect consumers' trust in online shopping?

Julia Petker

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...

View full details

Comportamento del consumatore

R. Vettriselvan, S. Michael

Paperback

Current price ₹4,763
Original price ₹5,440
Original price ₹5,440
Original price ₹5,440
(-12%)
₹4,763
Current price ₹4,763

• Author(s): R. Vettriselvan | S. Michael • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo shopping online è il processo di acquisto di beni e servizi da commercianti che vendono su Internet gra...

View full details

Consumer Buying Behavior

João Batista Ferreira, Débora L. Amaral

Paperback

Current price ₹3,327
Original price ₹3,900
Original price ₹3,900
Original price ₹3,900
(-15%)
₹3,327
Current price ₹3,327

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: GeneralThe fundamental aim of this study is to delve deeper into the subject of consumer behavior b...

View full details

Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores

Arto Lindblom

Paperback

Current price ₹5,734
Original price ₹5,849
Original price ₹5,849
Original price ₹5,849
(-2%)
₹5,734
Current price ₹5,734

• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...

View full details

Impact of User-Generated Content on Consumer Trust and Purchase Intent

A. Dineshkarthik, L. R. Siva Raman

Paperback

Current price ₹4,236
Original price ₹4,832
Original price ₹4,832
Original price ₹4,832
(-12%)
₹4,236
Current price ₹4,236

• Author(s): A. Dineshkarthik | L. R. Siva Raman • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralUser-generated content (also known as or consumer-generated content) is...

View full details

Comportamento do consumidor

R. Vettriselvan, S. Michael

Paperback

Current price ₹4,763
Original price ₹5,440
Original price ₹5,440
Original price ₹5,440
(-12%)
₹4,763
Current price ₹4,763

• Author(s): R. Vettriselvan | S. Michael • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralAs compras em linha são o processo de aquisição de bens e serviços a comerciantes que ve...

View full details

E-commerce aus Verbrauchersicht

Sandra Gröll

Paperback

Current price ₹8,696
Original price ₹9,931
Original price ₹9,931
Original price ₹9,931
(-12%)
₹8,696
Current price ₹8,696

• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...

View full details

Das Verbraucherverhalten verstehen

Hasnaa El Gozmir, Abderrahmane Chouhbi, Rachid El Moubarki

Paperback

Current price ₹5,660
Original price ₹6,452
Original price ₹6,452
Original price ₹6,452
(-12%)
₹5,660
Current price ₹5,660

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Verbraucherverhalten zu verstehen bedeutet, verschiedene verhalten...

View full details

Préférence des consommateurs pour les produits électroniques importés par rapport aux produits indiens

Abhilash S, Sivaramakrishnan R

Paperback

Current price ₹7,015
Original price ₹7,644
Original price ₹7,644
Original price ₹7,644
(-8%)
₹7,015
Current price ₹7,015

• Author(s): Abhilash S | Sivaramakrishnan R • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

Interreligiöses Marketing

Stefan Müller

Paperback

Current price ₹3,353
Original price ₹3,732
Original price ₹3,732
Original price ₹3,732
(-10%)
₹3,353
Current price ₹3,353

• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...

View full details

Consumption patterns and lifeworlds: using the example of convenience food

Florian Schleicher

Paperback

Current price ₹5,857
Original price ₹6,877
Original price ₹6,877
Original price ₹6,877
(-15%)
₹5,857
Current price ₹5,857

• Author(s): Florian Schleicher • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: GeneralThis paper offers remarkable insights into the German food market and its consumers. A solid theoretical found...

View full details

Inside the Mind of the Buyer: Unveiling the Psychology and Sociology of Consumer Behavior

Paschal Creation Publication

Paperback

Current price ₹1,214
Original price ₹1,372
Original price ₹1,372
Original price ₹1,372
(-12%)
₹1,214
Current price ₹1,214

• Author(s): Paschal Creation Publication • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDive into the intricate world of consumer behavior with "Inside the Mind of the Buyer:...

View full details

Multimodale Erlebnisvermittlung Am Point of Sale: Eine Verhaltenswissenschaftliche Analyse Unter Besonderer Berücksichtigung Der Wirkungen Von Musik U

Ralph Salzmann, Prof Dr Peter Weinberg

Paperback

Current price ₹4,760
Original price ₹7,323
Original price ₹7,323
Original price ₹7,323
(-35%)
₹4,760
Current price ₹4,760

• Author(s): Ralph Salzmann | Prof Dr Peter Weinberg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Management - GeneralAuf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs...

View full details

R U #Solomo Ready?: Consumers and Brands in the Digital Era

Stavros Papakonstantinidis

Paperback

Current price ₹1,523
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-29%)
₹1,523
Current price ₹1,523

• Author(s): Stavros Papakonstantinidis • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionIn today's highly cluttered digital marketing environment there is a great need for marketer...

View full details

Consumer Behaviour

Dipanakr Dutta

Paperback

Current price ₹1,561
Original price ₹1,666
Original price ₹1,666
Original price ₹1,666
(-6%)
₹1,561
Current price ₹1,561

• Author(s): Dipanakr Dutta • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Educational PsychologyThe book "Consumer Behaviour: In Indian Context" is primarily intended for management students and faculty members to use as a ...

View full details

Marketing Minds: A Look at Psychology in Marketing

Rob Garay

Paperback

Current price ₹1,278
Original price ₹1,430
Original price ₹1,430
Original price ₹1,430
(-11%)
₹1,278
Current price ₹1,278

• Author(s): Rob Garay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - GeneralThis book aims to spread knowledge and expertise to others in the industry as well as those just entering the wor...

View full details

Einstellungen und Einstellungsänderungen

Angelina Schulz

Paperback

Current price ₹2,004
Original price ₹2,343
Original price ₹2,343
Original price ₹2,343
(-14%)
₹2,004
Current price ₹2,004

• Author(s): Angelina Schulz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2010 im Fachbereich Psychologie - Persönlichkeitspsychologie, Note: 1,3, Otto-von-Guericke-Universität Ma...

View full details

Handbook Of Tourist Behavior: Theory & Practice

Metin Kozak, Sandip Sarkar

Paperback

Current price ₹5,327
Original price ₹7,609
Original price ₹7,609
Original price ₹7,609
(-30%)
₹5,327
Current price ₹5,327

• Author(s): Metin Kozak | Sandip Sarkar • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Tourism, Travel Guide & Hospitality • BISAC: Consumer Behavior - GeneralIn today's highly competitive and global economy, und...

View full details

Determinants of Consumer Buying Behaviour

Tezera Alemu, Lemi Waktola

Paperback

Current price ₹4,100
Original price ₹4,810
Original price ₹4,810
Original price ₹4,810
(-15%)
₹4,100
Current price ₹4,100

• Author(s): Tezera Alemu | Lemi Waktola • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralBy concentrating on Ambo University Woliso Campus students in woliso and using...

View full details

Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

Paperback

Current price ₹7,920
Original price ₹8,624
Original price ₹8,624
Original price ₹8,624
(-8%)
₹7,920
Current price ₹7,920

• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

View full details

Corporate Social Irresponsibility and Consumers' Psychological Conflicts

Alexander Stich

Paperback

Current price ₹6,314
Original price ₹7,341
Original price ₹7,341
Original price ₹7,341
(-14%)
₹6,314
Current price ₹6,314

• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...

View full details

Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

Paperback

Current price ₹4,003
Original price ₹6,157
Original price ₹6,157
Original price ₹6,157
(-35%)
₹4,003
Current price ₹4,003

• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

View full details

Consumer Behaviour

Dinesh Kumar

Paperback

Current price ₹1,040
Original price ₹1,300
Original price ₹1,300
Original price ₹1,300
(-20%)
₹1,040
Current price ₹1,040

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

View full details

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

Rajeev Batra

Paperback

Current price ₹3,938
Original price ₹6,058
Original price ₹6,058
Original price ₹6,058
(-35%)
₹3,938
Current price ₹3,938

• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...

View full details

Shopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums

Denise Jung

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...

View full details

Consumer acceptance of brand ambassador replacement

Danila Gavioli

Paperback

Current price ₹3,179
Original price ₹3,621
Original price ₹3,621
Original price ₹3,621
(-12%)
₹3,179
Current price ₹3,179

• Author(s): Danila Gavioli • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralFamous faces in advertising are increasingly promoting a wide variety of products. Thomas Gottschalk enjoy...

View full details

La responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori

Sonja Schneeberger

Paperback

Current price ₹7,920
Original price ₹8,624
Original price ₹8,624
Original price ₹8,624
(-8%)
₹7,920
Current price ₹7,920

• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...

View full details