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Products
Preferências dos consumidores por pontos de venda a retalho organizados
Priyanka Tripathy
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• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...
View full detailsZum Konsum von Bio-Produkten
Sten Cudrig
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• Author(s): Sten Cudrig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Martin-Luther-Universität Halle-Wittenberg (...
View full detailsKonsumentenverständnis: Verhaltenswissenschaftliche Grundlagen
Harald Kindermann, Andrija Javor
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• Author(s): Harald Kindermann | Andrija Javor • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDas Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Mensch...
View full detailsHow do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?
Viktor Kanzler
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• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...
View full detailsConsumer Behavior: Empirical Research
Jagdish Sheth, Vibrant Publishers
Paperback
• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...
View full detailsThe use of scent and music in the consumer goods marketing
Nina Obbelode
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• Author(s): Nina Obbelode • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen Un...
View full detailsDefining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
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• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...
View full detailsGlobal Food Trade and Consumer Demand for Quality
Barry Krissoff
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• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...
View full detailsVerbraucherverhalten bei Luxusmarken
Mohammad Hussain
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• Author(s): Mohammad Hussain • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementWiederholte Käufe sind mittlerweile ein entscheidender Faktor für Vermarkter, insbesondere auf ...
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Allan Kimmel
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• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...
View full detailsPreferencje klientów dotyczące LATWEGO ZAKUPU
Karthika M
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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General
An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina
Pamela Ricardi
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• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...
View full detailsDigital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel Mogaji
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• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...
View full detailsConsumer Behavior, Global Edition
Michael Solomon
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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited
Preisbeurteilung bei Kunden von Günstig-Fluglinien: Eine empirische Analyse
Stefan Menden
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• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...
View full detailsSocial Psychology of Consumer Behavior
Michaela Wänke
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• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...
View full detailsMarketing Research Survey of Smoking Habits and Brand Preferences
Anonymous
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• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...
View full detailsAdvertising and New Media
Christina Spurgeon
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• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...
View full detailsAn Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
Fanny-Gabriela Kozicki
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• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...
View full detailsDecoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2
Dr Shubhendu S Shukla
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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...
View full detailsBrand Communities. Chancen und Risiken für die Kundenbeziehung
Anonym
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...
View full detailsNeuromarketing. Emotionen als Motor der Kaufentscheidung: Erkenntnisse und Auswirkungen
Anna Kushnyryova
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• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...
View full detailsMarket Mediations: Semiotic Investigations on Consumers, Objects and Brands
B. Heilbrunn
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• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...
View full detailsThe Green Bundle: Pairing the Market with the Planet
Magali A. Delmas
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• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...
View full detailsEconomic Choice Theory: An Experimental Analysis of Animal Behavior
John H. Kagel, Raymond C. Battalio, Leonard Green
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• Author(s): John H. Kagel | Raymond C. Battalio | Leonard Green • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThis book details the results of the authors' research usi...
View full detailsSocial-Influencer-Marketing als strategisches Marketinginstrument. Theoretische Grundlagen und Einfluss auf das Kaufverhalten der Kunden
Anonymous
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekono...
View full detailsMeaningful Measurement of the Customer Experience, 2nd Edition
Greg Melia
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• Author(s): Greg Melia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralCustomer experience has become the primary method of competitive differentiation between most brands tod...
View full detailsLe Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis
Fatiha Machhour
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• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General
The Aging Consumer: Perspectives from Psychology and Marketing
Aimee Drolet
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• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...
View full detailsEntwicklung eines Werbepsychologischen Integrationsmodells als Planningtool
Mario Ruckh, Tobias Händler
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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...
View full detailsWie Werbung neue Lebensstile schafft: "Wohnst du noch oder lebst du schon?"
Philipp Queitsch
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• Author(s): Philipp Queitsch • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,3, Martin-Luther-Universität Hal...
View full detailsThe Routledge Companion to Consumer Behavior
Michael R. Solomon
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• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...
View full detailsUrsachen nachlassender Kundenbindung im 21. Jahrhundert
Sebastian Neininger
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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...
View full detailsThe Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases
Faisal Jamil
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• Author(s): Faisal Jamil • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDescription of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases...
View full detailsComportement des consommateurs pendant les fêtes de fin d'année
Pallavur Raman Brinda Kalyani, Merin Annancia
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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine le comportement d'achat des consommateurs pendant les saiso...
View full detailsWillingness to pay for Fair Trade products: Analysis and implications
Michaela Gröpel
Paperback
• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...
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