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Search results for “[Subject: consumer-behavior]”

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Preferências dos consumidores por pontos de venda a retalho organizados

Priyanka Tripathy

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₹5,658
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• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...

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Zum Konsum von Bio-Produkten

Sten Cudrig

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₹1,887
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• Author(s): Sten Cudrig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Martin-Luther-Universität Halle-Wittenberg (...

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Konsumentenverständnis: Verhaltenswissenschaftliche Grundlagen

Harald Kindermann, Andrija Javor

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• Author(s): Harald Kindermann | Andrija Javor • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralDas Ziel dieses Buches ist es, aus interdisziplinärer Perspektive ein Verständnis über den Mensch...

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How do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?

Viktor Kanzler

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• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...

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Consumer Behavior: Empirical Research

Jagdish Sheth, Vibrant Publishers

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• Author(s): Jagdish Sheth | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - MultilevelLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior...

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The use of scent and music in the consumer goods marketing

Nina Obbelode

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• Author(s): Nina Obbelode • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen Un...

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Defining, Measuring and Managing Consumer Experiences

Annarita Sorrentino

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• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

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• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Verbraucherverhalten bei Luxusmarken

Mohammad Hussain

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• Author(s): Mohammad Hussain • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementWiederholte Käufe sind mittlerweile ein entscheidender Faktor für Vermarkter, insbesondere auf ...

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Psychological Foundations of Marketing: The Keys to Consumer Behavior

Allan Kimmel

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• Author(s): Allan Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consum...

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Preferencje klientów dotyczące LATWEGO ZAKUPU

Karthika M

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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina

Pamela Ricardi

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• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...

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Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment

Emmanuel Mogaji

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Original price ₹5,903
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• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

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Consumer Behavior, Global Edition

Michael Solomon

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• Author(s): Michael Solomon • Publisher: Pearson Education Limited • Publisher Imprint: Pearson Education Limited

Preisbeurteilung bei Kunden von Günstig-Fluglinien: Eine empirische Analyse

Stefan Menden

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• Author(s): Stefan Menden • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Problemstellung: Als Ergebnis der Liberalisierung des Luftverkehrs Ende der 1970er Jahre existieren in den USA und später auch in Euro...

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Social Psychology of Consumer Behavior

Michaela Wänke

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Original price ₹7,475
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• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...

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Marketing Research Survey of Smoking Habits and Brand Preferences

Anonymous

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• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: CommerceThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know...

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Advertising and New Media

Christina Spurgeon

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• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

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An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands

Fanny-Gabriela Kozicki

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• Author(s): Fanny-Gabriela Kozicki • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMaster's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media,...

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Decoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

Dr Shubhendu S Shukla

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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

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Brand Communities. Chancen und Risiken für die Kundenbeziehung

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

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Neuromarketing. Emotionen als Motor der Kaufentscheidung: Erkenntnisse und Auswirkungen

Anna Kushnyryova

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• Author(s): Anna Kushnyryova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Fachhochschule Südwestfal...

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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

B. Heilbrunn

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• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...

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The Green Bundle: Pairing the Market with the Planet

Magali A. Delmas

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• Author(s): Magali A. Delmas • Publisher: Stanford Business Books • Publisher Imprint: Stanford Business Books • BISAC: Green BusinessThe market for green products has expanded rapidly over the last decade, but most consumers need something more...

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Economic Choice Theory: An Experimental Analysis of Animal Behavior

John H. Kagel, Raymond C. Battalio, Leonard Green

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• Author(s): John H. Kagel | Raymond C. Battalio | Leonard Green • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MacroeconomicsThis book details the results of the authors' research usi...

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Social-Influencer-Marketing als strategisches Marketinginstrument. Theoretische Grundlagen und Einfluss auf das Kaufverhalten der Kunden

Anonymous

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Current price ₹5,106
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, FOM Essen, Hochschule für Oekono...

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Meaningful Measurement of the Customer Experience, 2nd Edition

Greg Melia

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• Author(s): Greg Melia • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralCustomer experience has become the primary method of competitive differentiation between most brands tod...

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Le Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis

Fatiha Machhour

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Original price ₹5,684
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• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

The Aging Consumer: Perspectives from Psychology and Marketing

Aimee Drolet

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• Author(s): Aimee Drolet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThe Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer...

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Entwicklung eines Werbepsychologischen Integrationsmodells als Planningtool

Mario Ruckh, Tobias Händler

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• Author(s): Mario Ruckh | Tobias Händler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität der Künste Berl...

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Wie Werbung neue Lebensstile schafft: "Wohnst du noch oder lebst du schon?"

Philipp Queitsch

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• Author(s): Philipp Queitsch • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,3, Martin-Luther-Universität Hal...

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The Routledge Companion to Consumer Behavior

Michael R. Solomon

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• Author(s): Michael R. Solomon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is ess...

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Ursachen nachlassender Kundenbindung im 21. Jahrhundert

Sebastian Neininger

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Current price ₹2,256
Original price ₹2,637
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₹2,256
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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...

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The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases

Faisal Jamil

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• Author(s): Faisal Jamil • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDescription of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases...

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Comportement des consommateurs pendant les fêtes de fin d'année

Pallavur Raman Brinda Kalyani, Merin Annancia

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Current price ₹5,881
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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine le comportement d'achat des consommateurs pendant les saiso...

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Willingness to pay for Fair Trade products: Analysis and implications

Michaela Gröpel

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• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...

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