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Die Entwicklung der Konsumgesellschaft und die daraus resultierenden Auswirkungen auf die Sozialisation heranwachsender Generationen

Marian Bosse

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• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

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Consumer Behaviour in Department Stores

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - General

Market Research with Panels: Types, Surveys, Analysis, and Applications

Martin Günther

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• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

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Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

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• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

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Learning Nowadays Consumer Behavior

Sanjay Pahuja

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• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...

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Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

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• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

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Consapevolezza dei consumatori riguardo al marketing verde e effetto sul comportamento d'acquisto

Irfan Manzoor

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• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

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The Demand for Life Insurance: Dynamic Ecological Systemic Theory Using Machine Learning Techniques

Wookjae Heo

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• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...

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Emotionen in der Werbung nach aktuellen werbe-psychologischen Erkenntnissen: Eine kritische Evaluation des Analysemodells von Erika Woll zu Erlebnisse

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Sprache: Deutsch, Abstract: Ziel der vorliege...

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Consumer Profiles (RLE Consumer Behaviour): An Introduction to Psychographics

Barrie Gunter

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• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...

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Sport Consumer Behaviour: Marketing Strategies

Funk

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• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

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Konsumverhalten Verstehen, Beeinflussen Und Messen: Die Psychologie Hinter Effektivem Marketing

Manuel Stegemann

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• Author(s): Manuel Stegemann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralWie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum...

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A Theory of Adaptive Economic Behavior

John G. Cross

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• Author(s): John G. Cross • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - MicroeconomicsThis book develops dynamic economic models using the perspective and analytic framework provided...

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Technology and Consumption: Understanding Consumer Choices and Behaviors

Ruby Roy Dholakia

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• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

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Understanding Ethical Consumer Behavior - The Influence of Individual Characteristics, Situational Circumstances and Emotional Experiences in Consumer

Sarah Steenhaut

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• Author(s): Sarah Steenhaut • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralDid you ever take something in a supermarket without paying for it? Did you ever keep quiet when receiving too much change at the che...

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Digital Consumer Behavior

Jagdish N. Sheth, Varsha Jain

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• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

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Käuferverhalten bei Reverse Pricing: Implikationen für eine optimale Gestaltung aus Verkäufersicht

Hanno Fichtner

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• Author(s): Hanno Fichtner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralDiplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Handel und Distribution, Note: 1,7, Universität zu Köln (Lehrstuhl für Handel u...

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Customer Relationship Marketing in der Luxusgüterindustrie

Alice Haupt

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• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

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Comportement des consommateurs dans les grands magasins

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

Perspectives on Methodology in Consumer Research

David Brinberg

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• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

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Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch

Julia Göthe

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• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...

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Affektive und kognitive Reaktionen des Verbraucherverhaltens

Sujith Jayasooriya, Shamala Kumar

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• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDas Verst�ndnis des Verbraucherverhaltens ist ein entscheidendes Element bei ...

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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesen

Max Mittelstaedt

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• Author(s): Max Mittelstaedt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - ResearchKonsumentenpsychologie und Konsumentenverhalten - einfach erklärt!Sie müssen nicht mehr komplizierte und ...

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The Roaring Twenties: Marketing & Selling Better in the Post-Pandemic Decade: Creating Strategies for Shifting B2B and B2C Consumer Behavior

Shawna Suckow

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• Author(s): Shawna Suckow • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Sales & Selling - ManagementThink about your journey from March 2020 until now. How many times have your priorities and your...

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Cases in Consumer Behaviour

Gerrit Antonides

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• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

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Comportamento do consumidor em relação aos produtos de marketing ecológico

Kishore Kumar

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• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...

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Too close for comfort?

Toni Katharina Kopp

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• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...

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Strategie-Chip - Mehrdimensionales Strategiekonzept nach Becker

Linda Schiller

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• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

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Il comportamento dei consumatori nei confronti dei prodotti lattiero-caseari

Margani Soma Sekhara, Gugloth Sardar

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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralIn India, il latte viene prodotto in massa e quindi lo sviluppo del settore lattiero-caseario av...

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Comportamento dei consumatori e generazioni in Svizzera

Karina Saakyan

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• Author(s): Karina Saakyan • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General� sempre stato interessante scoprire di pi� sul comportamento dei consumatori e su cosa scatena e influenza gli acquisti...

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Consumer Behavior Models

Hasret Aktaş, Göksel Şimşek

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• Author(s): Hasret Aktaş | Göksel Şimşek • Publisher: Peter Lang Gmbh, Internationaler Verlag Der W • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W • BISAC: Computer ScienceThe customer was conceptualized as an individual who ...

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Comportement des consommateurs et utilisation des télécommunications

Rebeca Formiga Figueira, Suzana G. M. Nicolau

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• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLe comportement du consommateur a fait l'objet de nombreuses recherches et est ...

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Comportement Des Consommateurs

Shubha Ranjan Dutta

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• Author(s): Shubha Ranjan Dutta • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralJ'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". ...

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The Role of Familiarity and Knowledge in Consumer Behavior

C. Whan Park, Publishers

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• Author(s): C. Whan Park | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn The Role of Familiarity and Knowledge in Consumer Behavior, C. Whan Park explores how a consumer...

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Faktoren, die die Kaufabsicht malaysischer Verbraucher über das Internet beeinflussen

May Lee Ng

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• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

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Das HAPA-Modell, Messung der Konsumenteneinstellung, Untersuchung des Organisationsklimas

Madeleine Hartleff

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• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

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