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Search results for “[Subject: consumer-behavior]”

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Faktoren, die die Kaufabsicht malaysischer Verbraucher über das Internet beeinflussen

May Lee Ng

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• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

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Das HAPA-Modell, Messung der Konsumenteneinstellung, Untersuchung des Organisationsklimas

Madeleine Hartleff

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₹1,174
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• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

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Insights on Demand: Building Business Success in the On Demand Economy

Frederic Charles Petit

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₹1,698
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• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...

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Verhaltenszielgruppen: Ein aktueller Überblick über Methoden und Werkzeuge zur unmittelbaren Beschreibung verhaltensorientierter Zielgruppen im Intern

Gisela Kopp

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• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...

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Consumer Society

Lorne Tepperman, Nicole Meredith

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• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...

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Psychology in Business Relations

A. J. Snow

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• Author(s): A. J. Snow • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Industrial & Organizational Psychology"Psychology in Business Relations" is an insightful exploration into the application of psychologic...

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Verbraucherverhalten während der Festtage

Pallavur Raman Brinda Kalyani, Merin Annancia

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• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...

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Consumers in Context: The BPM Research Program

Gordon Foxall

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• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

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Perspectives on Methodology in Consumer Research

David Brinberg

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• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...

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Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany

Rebecca Illichmann

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• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

Das Konsumentenverhalten im Zeitalter der Digitalisierung. Käuferverhalten im Online-Sektor

Lilly Sarisakal

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• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...

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Efeito do país de origem no comportamento do consumidor de vinho irlandês

Helene Viot

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• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

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Kundenzufriedenheit als unternehmerische Zielgröße

Christian Britze

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• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...

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Il comportamento d'acquisto dei consumatori rurali nel Tamil Nadu, India - Uno studio

Velavan Muthiyah, Badrinath Venkatraman

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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto testo � stato concepito per soddisfare le esigenze degli studenti e della comunit� di ...

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Konsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten

Gerold Behrens

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• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...

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Psychological Ownership and Consumer Behavior

Joann Peck

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• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...

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Consumer Behaviour

Vishwajeet Prasad

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• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...

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Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman

Edward P. Krugman

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• Author(s): Edward P. Krugman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Cons...

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Zachowania konsumentów w domach towarowych

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

Konsumentenverhaltensforschung Im 21. Jahrhundert: Gewidmet Peter Weinberg Zum 65. Geburtstag

Andrea Gröppel-Klein

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• Author(s): Andrea Gröppel-Klein • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralIm Fokus dieses Buches steht die Entschl�sselung des "Mysteriums Konsument". Der Band gibt e...

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Rationalisierungsprozesse im Konsumverhalten. Vom bedienten zum handelnden Kunden am Beispiel zweier Bäckereiketten

Maja Büttner

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• Author(s): Maja Büttner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Veranstaltung: Konsumpraktiken, Sprache: De...

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Comportamento do Consumidor em Lojas de Departamento

A. Sri Hari Prasath, S. Shajitha Banu

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• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - General

Consumer Behaviour Analytics in the Digital Era

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...

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Consumer Behaviour in Pharma and Healthcare Marketing

Dr Sudhinder Singh Chowhan, Dr Shilpi Chowhan

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• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

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The power of electronic word-of-mouth

Sara Mohamed

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• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...

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Konsumentenverhalten Im Internet: Konzepte -- Erfahrungen -- Methoden

Klaus-Peter Wiedmann, Holger Buxel, Tobias Frenzel

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• Author(s): Klaus-Peter Wiedmann | Holger Buxel | Tobias Frenzel • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralDiese praxisorientierte Einf�hrung gibt in kompakter Weise einen systematischen Einblick i...

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Discipline and Liberation in Consumption

Russell W. Belk, Vibrant Publishers

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchDiscipline and Liberation in Consumption examines the contrasting forces of control and freedom...

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Unlocked: Getting Inside the Consumerâ ~s Head with Behavioral Economics

Melina Palmer

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• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

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Markenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei

Daniel R. Schmutzer

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• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

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Consumer Goods Subscriptions: How to Win in Retail in the 21st Century

Severin Friedrich Bischof

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• Author(s): Severin Friedrich Bischof • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheaval...

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Consumer Education (RLE Consumer Behaviour): A Handbook for Teachers

Marion Giordan

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• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

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Consumption Takes Time: Implications for Economic Theory

Ian Steedman

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• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...

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The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior

John C. Mowen

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• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...

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Why People Buy

John O'Shaughnessy

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• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...

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Comportamento do consumidor para marcas de luxo

Mohammad Hussain

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Current price ₹5,220
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• Author(s): Mohammad Hussain • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA repetição de compras tornou-se um fator crítico para os profissionais de market...

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Verbraucherverhalten

Shubha Ranjan Dutta

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Current price ₹7,443
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• Author(s): Shubha Ranjan Dutta • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs ist mir eine gro e Freude, den geschätzten Lesern die erste Ausgabe des Buches "Consumer Behavior" vorzustel...

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