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Products
Faktoren, die die Kaufabsicht malaysischer Verbraucher über das Internet beeinflussen
May Lee Ng
Paperback
• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...
View full detailsDas HAPA-Modell, Messung der Konsumenteneinstellung, Untersuchung des Organisationsklimas
Madeleine Hartleff
Paperback
• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...
View full detailsInsights on Demand: Building Business Success in the On Demand Economy
Frederic Charles Petit
Paperback
• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...
View full detailsVerhaltenszielgruppen: Ein aktueller Überblick über Methoden und Werkzeuge zur unmittelbaren Beschreibung verhaltensorientierter Zielgruppen im Intern
Gisela Kopp
Paperback
• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...
View full detailsConsumer Society
Lorne Tepperman, Nicole Meredith
Paperback
• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...
View full detailsPsychology in Business Relations
A. J. Snow
Paperback
• Author(s): A. J. Snow • Publisher: Tradd Street Press • Publisher Imprint: Tradd Street Press • BISAC: Industrial & Organizational Psychology"Psychology in Business Relations" is an insightful exploration into the application of psychologic...
View full detailsVerbraucherverhalten während der Festtage
Pallavur Raman Brinda Kalyani, Merin Annancia
Paperback
• Author(s): Pallavur Raman Brinda Kalyani | Merin Annancia • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDiese Studie untersucht das Kaufverhalten der Verbraucher w�hrend der Festtage in C...
View full detailsConsumers in Context: The BPM Research Program
Gordon Foxall
Paperback
• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...
View full detailsPerspectives on Methodology in Consumer Research
David Brinberg
Paperback
• Author(s): David Brinberg • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchMethodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate...
View full detailsPreference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany
Rebecca Illichmann
Paperback
• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
Das Konsumentenverhalten im Zeitalter der Digitalisierung. Käuferverhalten im Online-Sektor
Lilly Sarisakal
Paperback
• Author(s): Lilly Sarisakal • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,5, Hochschule für angewandtes Managemen...
View full detailsEfeito do país de origem no comportamento do consumidor de vinho irlandês
Helene Viot
Paperback
• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...
View full detailsKundenzufriedenheit als unternehmerische Zielgröße
Christian Britze
Paperback
• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...
View full detailsIl comportamento d'acquisto dei consumatori rurali nel Tamil Nadu, India - Uno studio
Velavan Muthiyah, Badrinath Venkatraman
Paperback
• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto testo � stato concepito per soddisfare le esigenze degli studenti e della comunit� di ...
View full detailsKonsumentenverhalten: Entwicklung, Abhängigkeiten, Möglichkeiten
Gerold Behrens
Paperback
• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...
View full detailsPsychological Ownership and Consumer Behavior
Joann Peck
Paperback
• Author(s): Joann Peck • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consume...
View full detailsConsumer Behaviour
Vishwajeet Prasad
Paperback
• Author(s): Vishwajeet Prasad • Publisher: GenNext Publication • Publisher Imprint: GenNext PublicationThis book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a ...
View full detailsConsumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman
Edward P. Krugman
Paperback
• Author(s): Edward P. Krugman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Cons...
View full detailsZachowania konsumentów w domach towarowych
A. Sri Hari Prasath, S. Shajitha Banu
Paperback
• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General
Konsumentenverhaltensforschung Im 21. Jahrhundert: Gewidmet Peter Weinberg Zum 65. Geburtstag
Andrea Gröppel-Klein
Paperback
• Author(s): Andrea Gröppel-Klein • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralIm Fokus dieses Buches steht die Entschl�sselung des "Mysteriums Konsument". Der Band gibt e...
View full detailsRationalisierungsprozesse im Konsumverhalten. Vom bedienten zum handelnden Kunden am Beispiel zweier Bäckereiketten
Maja Büttner
Paperback
• Author(s): Maja Büttner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 2,0, Veranstaltung: Konsumpraktiken, Sprache: De...
View full detailsComportamento do Consumidor em Lojas de Departamento
A. Sri Hari Prasath, S. Shajitha Banu
Paperback
• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - General
Consumer Behaviour Analytics in the Digital Era
Ehsan Ali Tanlou, Ali Naziri Firouzsalari
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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis ...
View full detailsConsumer Behaviour in Pharma and Healthcare Marketing
Dr Sudhinder Singh Chowhan, Dr Shilpi Chowhan
Paperback
• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...
View full detailsThe power of electronic word-of-mouth
Sara Mohamed
Paperback
• Author(s): Sara Mohamed • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralThe increasing popularity of e-commerce and the growth of the internet have revolutionized the exchange of e...
View full detailsKonsumentenverhalten Im Internet: Konzepte -- Erfahrungen -- Methoden
Klaus-Peter Wiedmann, Holger Buxel, Tobias Frenzel
Paperback
• Author(s): Klaus-Peter Wiedmann | Holger Buxel | Tobias Frenzel • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralDiese praxisorientierte Einf�hrung gibt in kompakter Weise einen systematischen Einblick i...
View full detailsDiscipline and Liberation in Consumption
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchDiscipline and Liberation in Consumption examines the contrasting forces of control and freedom...
View full detailsUnlocked: Getting Inside the Consumerâ ~s Head with Behavioral Economics
Melina Palmer
Paperback
• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...
View full detailsMarkenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei
Daniel R. Schmutzer
Paperback
• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...
View full detailsConsumer Goods Subscriptions: How to Win in Retail in the 21st Century
Severin Friedrich Bischof
Paperback
• Author(s): Severin Friedrich Bischof • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Marketing - General Digitalization has changed our economy and, with the imminent automation of consumption, is causing further major upheaval...
View full detailsConsumer Education (RLE Consumer Behaviour): A Handbook for Teachers
Marion Giordan
Paperback
• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...
View full detailsConsumption Takes Time: Implications for Economic Theory
Ian Steedman
Paperback
• Author(s): Ian Steedman • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - TheoryStandard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants ...
View full detailsThe 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior
John C. Mowen
Paperback
• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...
View full detailsWhy People Buy
John O'Shaughnessy
Paperback
• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...
View full detailsComportamento do consumidor para marcas de luxo
Mohammad Hussain
Paperback
• Author(s): Mohammad Hussain • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA repetição de compras tornou-se um fator crítico para os profissionais de market...
View full detailsVerbraucherverhalten
Shubha Ranjan Dutta
Paperback
• Author(s): Shubha Ranjan Dutta • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs ist mir eine gro e Freude, den geschätzten Lesern die erste Ausgabe des Buches "Consumer Behavior" vorzustel...
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