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Search results for “[Subject: consumer-behavior]”

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Why People Buy

John O'Shaughnessy

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• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...

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Verbraucherverhalten

Shubha Ranjan Dutta

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• Author(s): Shubha Ranjan Dutta • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs ist mir eine gro e Freude, den geschätzten Lesern die erste Ausgabe des Buches "Consumer Behavior" vorzustel...

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Discipline and Liberation in Consumption

Russell W. Belk, Vibrant Publishers

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchDiscipline and Liberation in Consumption examines the contrasting forces of control and freedom...

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Global Consumer Organisations

Karsten Ronit

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• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...

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Auswirkungen des demographischen Wandels auf das Marketing im Konsumgüterbereich: Dargestellt am Beispiel des Biermarktes

Jens Magdanz

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• Author(s): Jens Magdanz • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Die Diskussion über den demographischen Wandel, der Situation einer schrumpfenden und gleichzeitig älter werdenden Bevölker...

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Inspiring Green Consumer Choices: Leverage Neuroscience to Reshape Marketplace Behavior

Michael E. Smith

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• Author(s): Michael E. Smith • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavio...

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Die Beziehung zwischen In-Game-Käufen in Videospielen und Glücksspielsucht

Lara Marie Scheld

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• Author(s): Lara Marie Scheld • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelorarbeit aus dem Jahr 2021 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Universität Siegen, Sprache: Deutsch,...

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Respostas afectivas e cognitivas do comportamento do consumidor

Sujith Jayasooriya, Shamala Kumar

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• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementCompreender o comportamento dos consumidores � um elemento fund...

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Das Konsumentenverhalten: Grundlagen Für Die Marktforschung

Lothar Müller-Hagedorn

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• Author(s): Lothar Müller-Hagedorn • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - General

Social Psychology of Dress

Sharron J. Lennon, Kim K. P. Johnson

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• Author(s): Sharron J. Lennon | Kim K. P. Johnson • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesSocial Psychology of Dress, 2nd Edition presents and explains the major ...

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Comportamento dei consumatori nei confronti di Colgate e Pepsodent

Brindhadevi C, Ann Mercy J, Yazhini D

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• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralQuesto studio esamina e confronta il comportamento dei consumatori nei confronti di Colgate e ...

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Psychological Perspectives on Financial Decision Making

Tomasz Zaleskiewicz

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• Author(s): Tomasz Zaleskiewicz • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverThis book reviews the latest research from psychology, neuroscience, and behavioral economics evaluating how people make f...

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Einführung in das Neuromarketing mit Bezug und Ausblick auf die Praxis

Alexander Baier

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• Author(s): Alexander Baier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Fresenius Münch...

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Consumer Behaviour and Economic Growth in the Modern Economy (Rle Consumer Behaviour)

Henri Baudet

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• Author(s): Henri Baudet • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThese essays show that industrialisation and fast economic growth have changed not only the broad material environment,...

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The Buyer-Centric Operating System: Building A Customer Obsessed Company

Andy Halko

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• Author(s): Andy Halko • Publisher: Andy Halko • Publisher Imprint: Andy Halko • BISAC: Consumer Behavior - GeneralThe Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize thei...

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Product Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity

Anonym

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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...

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Capitalism and the Consumer (RLE Consumer Behaviour)

Fred Henderson

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• Author(s): Fred Henderson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWritten at a time when the needs and influence of the consumer within the economic system were in their infancy, this...

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Comportamento de compra dos consumidores rurais em Tamil Nadu, Índia - Um estudo

Velavan Muthiyah, Badrinath Venkatraman

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• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralEste texto foi concebido para atender �s necessidades dos estudantes e da c...

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Rethinking Consumer Data and Behavior

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralToday's food and agricultural consumers are driven by mor...

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Behavioral Issues in Consumer Democracy: Consumer Behaviour

Srividya Nadindla

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• Author(s): Srividya Nadindla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesResearch Paper (postgraduate) from the year 2008 in the subject Communications - Public Relations, Advertising, Marketing, Soci...

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Maßnahmen des Abonnentenmarketings bei Publikumszeitschriften

Kai Israel

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• Author(s): Kai Israel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Offenburg, Veransta...

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Sensory Marketing: How to use the five senses to attract customers

Fabiana Vicente, Tatiana Benites

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• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General

The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies

Doreen Kum, Howie Lau

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• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...

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Responsible Citizens and Sustainable Consumer Behavior: New Interpretive Frameworks

Pietro Lanzini

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• Author(s): Pietro Lanzini • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Development - Sustainable DevelopmentThere is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, giv...

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Consumer Perception of Product Risks and Benefits

Gerard Emilien

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• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

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Kaufentscheidungen treffen. Der Country-of-Origin Effekt. Produkt- und Markenwahl im Lebensmittelbereich am Beispiel der Marke "Zurück-zum-Ursprung"

Silke Weißhapp

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• Author(s): Silke Weißhapp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralVordiplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: Gut, Campus02 Fachhochschule de...

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Consumption Matters: A Psychological Perspective

Cathrine Jansson-Boyd

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• Author(s): Cathrine Jansson-Boyd • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: PersonalityFrom the Back CoverWhat does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engag...

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Impact of Front-End Usability Guidelines on Evaluations of E-Commerce Web Pages

Anshu Agarwal

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• Author(s): Anshu Agarwal • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: E-Commerce - GeneralThis research examined the impact of usability guidelines and front-end web site design on consumer aesthetic evaluations of e-commerc...

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The Howard-Sheth Theory of Buyer Behavior

Jagdish N Sheth

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• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

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Vom Nischentrend Zum Lebensstil: Der Einfluss Des Lebensgefühls Auf Das Konsumentenverhalten

Katharina Klug

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• Author(s): Katharina Klug • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralCocooning, Neo-Nomadismus, Minimalismus, Slow Living, Precycling und Freecycling - das sind sechs unkonventionelle L...

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Influencer-Marketing. Beeinflussung der Influencer auf das Kaufverhalten der Millennials: Eine Analyse der Plattform Instagram

Lea Reptsis

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• Author(s): Lea Reptsis • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Man...

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Analyse des Verbraucherverhaltens im digitalen Zeitalter

Ehsan Ali Tanlou, Ali Naziri Firouzsalari

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• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing...

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Intercultural Marketing: Theory and Practice

BEVERIDGE

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• Author(s): BEVERIDGE • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingWith companies actively marketing products and services beyond their borders, marketers must ...

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Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren

Bettina Fuesselberger

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• Author(s): Bettina Fuesselberger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media,...

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Commercial Exploitation Of Color As A Consumer Stimulus

Vasileios Yfantis

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• Author(s): Vasileios Yfantis • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Marketing - DirectThe extensive use of color in the w...

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Vogue Kids: uno studio sul consumo di moda da parte dei bambini

Larissa Maria Ribeiro Da Silva, Dib Karam Junior

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• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...

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