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Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst

Anonymous

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• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...

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Die Existenz Des Hybriden Käufers: Verhaltenstheoretische Analyse Und Empirische Untersuchung Der Preisbereitschaft Von Konsumenten

Sonja Schmitt, Prof Dr Gertrud Moosmüller

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• Author(s): Sonja Schmitt | Prof Dr Gertrud Moosmüller • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralSonja Schmitt führt den empirischen Nachweis des hybriden Käufers und ...

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Behavioral Pricing. Auswirkungen auf das Konsumentenverhalten

Gordon Schröder

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• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...

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Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On

Katja Wagner

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• Author(s): Katja Wagner • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management ScienceFrom the Back CoverKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels...

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La rappresentazione dei diversi generi e la sua influenza sul comportamento dei consumatori

Caroline Mochoge

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• Author(s): Caroline Mochoge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Sociology - GeneralQuesto studio riguarda essenzialmente la sua influenza sul comportamento dei consumatori tra gli studenti universitari...

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Psychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesForschungsarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...

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Preiskomplexität Von Dynamischen Stromtarifen: Auswirkungen Auf Das Nutzerverhalten

Patrick Layer

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• Author(s): Patrick Layer • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralPatrick Layer untersucht erstmals die kausalen Beziehungen der Wahrnehmung der Preiskomplexität und der Informationsverarbeit...

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Verhaltensökonomische Ansätze in der Verbraucherpolitik

Taner Pekdemir

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• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...

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Verbraucherverhalten gegenüber Milchprodukten

Margani Soma Sekhara, Gugloth Sardar

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• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...

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Der japanische Werbemarkt in einer sich ändernden Medienlandschaft

Tolga Sert

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• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...

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Theorie des Geplanten Verhaltens als Erklärungsansatz nachhaltigen Konsumentenverhaltens. Eine kritische Betrachtung

Krystyna Hradecký

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• Author(s): Krystyna Hradecký • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,7, FernUniversität Hagen (Douglas-Stiftungslehrstuhl für Dienstleis...

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Das hybride Konsumentenverhalten. Eine theoretische Analyse über Ursachen und Wirkungen

Barbara Maria Weber

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• Author(s): Barbara Maria Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Fachhochschule Wiener Ne...

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Refiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture

David Vella

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• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...

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Determinanten Des Kaufverhaltens Der Verbraucher

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDurch die Konzentration auf die Studenten des Ambo University Woliso Campus in Woliso und die Verwendu...

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Konsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen

Manuel Schmitt

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• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...

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Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

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• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

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Konsumentenverhalten im Internet

Christina Kuttnig

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• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...

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Adjectives of evaluation in English ad texts

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...

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Fundamentals Of Selling: Meeting Consumer Demand

R. G. Walters, John W. Wingate

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• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...

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Evaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells

Ilja Brezovac

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• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung („Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...

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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook

John, Jr. Sherry

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• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...

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A Primer on Consumer Behavior: A Guide for Managers

David W. Stewart

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• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...

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Consumer Behaviour: South African Psychology and Marketing Applications

Alet Erasmus, Mercy Mpinganjira, Elrie Botha

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• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...

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Consumer Sense of Self and Identity

Russell W. Belk, Vibrant Publishers

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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...

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L'impatto delle vetrine sul comportamento d'acquisto dei consumatori

Maleeha Samar

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• Author(s): Maleeha Samar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuesto libro si propone di indagare l'impatto delle vetrine sul comportamento d'acquisto dei consumatori nel settore del ...

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Konsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing

Christine Weiss

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• Author(s): Christine Weiss • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralTrotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Währe...

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Consumers, Society and Marketing: A Sustainability Perspective

Dilip S. Mutum

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• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...

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Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood

Erik Enge

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• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...

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Gesundheitsbewusstes Konsumentenverhalten: Empirische Analyse Der Einflussfaktoren Auf Der Grundlage Einer Systematisierung Des Bewusstseins

Alexandra Silbermann

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• Author(s): Alexandra Silbermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAlexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung...

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The Buying Impulse And How To Lead It (1920)

William Francis Barnard

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• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralThe Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensi...

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The Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri

Luisa Domanska

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• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...

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Getränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen

Anne Wilmshöfer

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• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...

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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences

Vinnie Jauhari

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• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...

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Potential des Gender-Marketings in der Produktdifferenzierung

Nici Frei, Sandra Frei

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• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...

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Explaining Consumer Choice

G. Foxall

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• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...

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Maladaptive Consumer Behavior: Theory, Research, and Intervention

Ingrid M. Martin, David W. Stewart

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• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General