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Products
Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...
View full detailsDie Existenz Des Hybriden Käufers: Verhaltenstheoretische Analyse Und Empirische Untersuchung Der Preisbereitschaft Von Konsumenten
Sonja Schmitt, Prof Dr Gertrud Moosmüller
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• Author(s): Sonja Schmitt | Prof Dr Gertrud Moosmüller • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralSonja Schmitt führt den empirischen Nachweis des hybriden Käufers und ...
View full detailsBehavioral Pricing. Auswirkungen auf das Konsumentenverhalten
Gordon Schröder
Paperback
• Author(s): Gordon Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Bielefeld, Spr...
View full detailsDrivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels: Investigating the Phenomenon of Anthropomorphism and New On
Katja Wagner
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• Author(s): Katja Wagner • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management ScienceFrom the Back CoverKatja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels...
View full detailsLa rappresentazione dei diversi generi e la sua influenza sul comportamento dei consumatori
Caroline Mochoge
Paperback
• Author(s): Caroline Mochoge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Sociology - GeneralQuesto studio riguarda essenzialmente la sua influenza sul comportamento dei consumatori tra gli studenti universitari...
View full detailsPsychologische Reaktanz und Konsumentenverhalten bei Marketingmaßnahmen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesForschungsarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,...
View full detailsPreiskomplexität Von Dynamischen Stromtarifen: Auswirkungen Auf Das Nutzerverhalten
Patrick Layer
Paperback
• Author(s): Patrick Layer • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralPatrick Layer untersucht erstmals die kausalen Beziehungen der Wahrnehmung der Preiskomplexität und der Informationsverarbeit...
View full detailsVerhaltensökonomische Ansätze in der Verbraucherpolitik
Taner Pekdemir
Paperback
• Author(s): Taner Pekdemir • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Hohenheim (Lehrs...
View full detailsVerbraucherverhalten gegenüber Milchprodukten
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralIn Indien wird Milch in Massen produziert, und daher h�tte die Entwicklung der Milchwirtscha...
View full detailsDer japanische Werbemarkt in einer sich ändernden Medienlandschaft
Tolga Sert
Paperback
• Author(s): Tolga Sert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3...
View full detailsTheorie des Geplanten Verhaltens als Erklärungsansatz nachhaltigen Konsumentenverhaltens. Eine kritische Betrachtung
Krystyna Hradecký
Paperback
• Author(s): Krystyna Hradecký • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2017 im Fachbereich BWL - Allgemeines, Note: 1,7, FernUniversität Hagen (Douglas-Stiftungslehrstuhl für Dienstleis...
View full detailsDas hybride Konsumentenverhalten. Eine theoretische Analyse über Ursachen und Wirkungen
Barbara Maria Weber
Paperback
• Author(s): Barbara Maria Weber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Fachhochschule Wiener Ne...
View full detailsRefiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture
David Vella
Paperback
• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...
View full detailsDeterminanten Des Kaufverhaltens Der Verbraucher
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralDurch die Konzentration auf die Studenten des Ambo University Woliso Campus in Woliso und die Verwendu...
View full detailsKonsumentenverhalten bei Discounter-Kunden und bei Supermarkt-Kunden sowie ableitende Management-Implikationen
Manuel Schmitt
Paperback
• Author(s): Manuel Schmitt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2020 im Fachbereich BWL - Marktforschung, Note: 2,3, Sprache: Deutsch, Abstract: Die Arbeit behandelt fo...
View full detailsDealing with Consumer Uncertainty: Public Relations in the Food Sector
Karin Bergmann
Paperback
• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...
View full detailsKonsumentenverhalten im Internet
Christina Kuttnig
Paperback
• Author(s): Christina Kuttnig • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2000 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1, Alpen-Adria-Universität Kla...
View full detailsAdjectives of evaluation in English ad texts
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Linguistics - GeneralSeminar paper from the year 2018 in the subject English Language and Literature Studies - Linguistics, grade: 90, language: English, ab...
View full detailsFundamentals Of Selling: Meeting Consumer Demand
R. G. Walters, John W. Wingate
Paperback
• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...
View full detailsEvaluation von Produktbündeln auf Basis des Anchoring and Adjustment-Modells
Ilja Brezovac
Paperback
• Author(s): Ilja Brezovac • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Bündelung (Bundling") von Produkten dient den Unternehmen als marketing-politische Ma nahme, und ist defi...
View full detailsContemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
John, Jr. Sherry
Paperback
• Author(s): John, Jr. Sherry • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and...
View full detailsA Primer on Consumer Behavior: A Guide for Managers
David W. Stewart
Paperback
• Author(s): David W. Stewart • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Economics - MacroeconomicsAt its most fundamental level, marketing is about influencing the decision making and behavior of custo...
View full detailsConsumer Behaviour: South African Psychology and Marketing Applications
Alet Erasmus, Mercy Mpinganjira, Elrie Botha
Paperback
• Author(s): Alet Erasmus | Mercy Mpinganjira | Elrie Botha • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: GeneralConsumer Behaviour second edition covers the essential concepts of a subject t...
View full detailsConsumer Sense of Self and Identity
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralConsumer Sense of Self and Identity explores how our possessions, purchases, and consump...
View full detailsL'impatto delle vetrine sul comportamento d'acquisto dei consumatori
Maleeha Samar
Paperback
• Author(s): Maleeha Samar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuesto libro si propone di indagare l'impatto delle vetrine sul comportamento d'acquisto dei consumatori nel settore del ...
View full detailsKonsumentenverhalten bei Biowein am Beispiel Österreich: Psychologische Determinanten und Handlungsempfehlungen für das Marketing
Christine Weiss
Paperback
• Author(s): Christine Weiss • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralTrotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Währe...
View full detailsConsumers, Society and Marketing: A Sustainability Perspective
Dilip S. Mutum
Paperback
• Author(s): Dilip S. Mutum • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is ada...
View full detailsDie Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood
Erik Enge
Paperback
• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...
View full detailsGesundheitsbewusstes Konsumentenverhalten: Empirische Analyse Der Einflussfaktoren Auf Der Grundlage Einer Systematisierung Des Bewusstseins
Alexandra Silbermann
Paperback
• Author(s): Alexandra Silbermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - ResearchAlexandra Silbermann entwickelt einen neuartigen, systematischen Ansatz, der eine ganzheitliche Analyse und Erklärung...
View full detailsThe Buying Impulse And How To Lead It (1920)
William Francis Barnard
Paperback
• Author(s): William Francis Barnard • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: GeneralThe Buying Impulse And How To Lead It is a book written by William Francis Barnard in 1920. The book is a comprehensi...
View full detailsThe Conflict of Price Differentiation and Price Fairness: An Analysis of Different Pricing Strategies and Their Impact of Consumers' Perception of Pri
Luisa Domanska
Paperback
• Author(s): Luisa Domanska • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2018 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, Colog...
View full detailsGetränkewerbung in Printmedien: Grundlagen - Analyse - Vergleich anhand von ausgewählten chinesischen und deutschen Anzeigen
Anne Wilmshöfer
Paperback
• Author(s): Anne Wilmshöfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Universität Trier (Fachbereich II Sinolo...
View full detailsHospitality Marketing and Consumer Behavior: Creating Memorable Experiences
Vinnie Jauhari
Paperback
• Author(s): Vinnie Jauhari • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Industries - Hospitality, Travel & TourismCreating memories and joyous experiences for consumers is a key dimension affecting the...
View full detailsPotential des Gender-Marketings in der Produktdifferenzierung
Nici Frei, Sandra Frei
Paperback
• Author(s): Nici Frei | Sandra Frei • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Hochschule für nachhaltige Entwi...
View full detailsExplaining Consumer Choice
G. Foxall
Paperback
• Author(s): G. Foxall • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralThis book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribu...
View full detailsMaladaptive Consumer Behavior: Theory, Research, and Intervention
Ingrid M. Martin, David W. Stewart
Paperback
• Author(s): Ingrid M. Martin | David W. Stewart • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - General