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Products
The Cambridge Handbook of Consumer Psychology
Cait Lamberton, Derek D. Rucker, Stephen A. Spiller
Paperback
• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...
View full detailsMake me not me: Product stories as sales driver and identity builder
Deane Golterman
Paperback
• Author(s): Deane Golterman • Publisher: Procentforlaget • Publisher Imprint: Procentforlaget • BISAC: Consumer Behavior - GeneralDo we really need more consumer 'stuff'? While most everyone will answer 'No, ' we still see thousands of new produ...
View full detailsNeuromarketing: Marktpsychologie und Onlinemarketing
Christian Schallitz
Paperback
• Author(s): Christian Schallitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Christian-Albrechts-Unive...
View full detailsDas Konsumentenverhalten beim Lebensmitteleinkauf unter besonderer Berücksichtigung der Discounter: Eine sozial- und perzeptionsgeographische Untersuc
Gerrit Seul
Paperback
• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...
View full detailsCulture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities
Grant David McCracken
Paperback
• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...
View full detailsPostmodern Consumer Research: The Study of Consumption as Text
Elizabeth Hirschman
Paperback
• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...
View full detailsComportamento do consumidor e gerações na Suíça
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralSempre foi intrigante descobrir mais sobre o comportamento do consumidor e o que desencadeia e influen...
View full detailsConsumer Behaviors That Influence Purchases of Replicate Entertainment Products
Dr Chris
Paperback
• Author(s): Dr Chris • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: General
Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
Paperback
• Author(s): Eddie M. Clark • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionLinked from the days of their origins, psychology and advertising developed as independent disciplines at almo...
View full detailsBildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing
Nicole Erksmeier
Paperback
• Author(s): Nicole Erksmeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsConsumer Behavior in Practice: Strategic Insights for the Modern Marketer
Eugene Y. Chan
Paperback
• Author(s): Eugene Y. Chan • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralAimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps re...
View full detailsConsumer Behavior and Private Brand Marketing in the Pune Electronics
Sandeep Londhe, Dhananjay Mandlik
Paperback
• Author(s): Sandeep Londhe | Dhananjay Mandlik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralIndia's electronics retail sector has transformed significantly over th...
View full detailsVerbraucherverhalten
R. Vettriselvan, S. Michael
Paperback
• Author(s): R. Vettriselvan | S. Michael • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralOnline-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund de...
View full detailsSocial Psychology of Dress
Sharron J. Lennon, Kim K. P. Johnson
Paperback
• Author(s): Sharron J. Lennon | Kim K. P. Johnson • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesSocial Psychology of Dress, 2nd Edition presents and explains the major ...
View full detailsThe Political Economy of Consumer Behavior: Contesting Consumption
Bruce Pietrykowski
Paperback
• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have d...
View full detailsAn Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China
Kelvin Molly
Paperback
• Author(s): Kelvin Molly • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDocument from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: T...
View full detailsThe Routledge Companion to Ethnic Marketing
Ahmad Jamal, Lisa Peñaloza, Michel Laroche
Paperback
• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...
View full detailsDas Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus
Sebastian Van Baal
Paperback
• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...
View full detailsMindwise Marketing: Unlocking Psychological Success for Small Businesses
Jonathan H. Merrick
Paperback
• Author(s): Jonathan H. Merrick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Changing Consumer Positive Emotion Methods
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...
View full detailsConsumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior
Samantha Langley
Paperback
• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...
View full detailsBrand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator
Ragesh Ragavan Pillai
Paperback
• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...
View full detailsAdvances In E-Business Research: E-business Innovation and Research
In Lee
Paperback
• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...
View full detailsDigital Consumer Behavior: Navigating the Dynamics Building the Demand
Kyle Allison
Paperback
• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...
View full detailsUnderstanding Aesthetics For The Merchandising And Design Professional
Ann Marie Fiore
Paperback
• Author(s): Ann Marie Fiore • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Bridging the gap between the study of aesthetics and its application in the merc...
View full detailsVom Nischentrend Zum Lebensstil: Der Einfluss Des Lebensgefühls Auf Das Konsumentenverhalten
Katharina Klug
Paperback
• Author(s): Katharina Klug • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralCocooning, Neo-Nomadismus, Minimalismus, Slow Living, Precycling und Freecycling - das sind sechs unkonventionelle L...
View full detailsConsumer Behavior During the Online Business Era
Jonathan Sarwono
Paperback
• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...
View full detailsConsumer Behavior Knowledge for Effective Sports and Event Marketing
Lynn R. Kahle
Paperback
• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...
View full detailsNeuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...
View full detailsKaufverhalten Der Verbraucher
Klaus Schreiber
Paperback
• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...
View full detailsWie Werte unser Konsumverhalten beeinflussen
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (SRH Riedlingen), Veran...
View full detailsGlobalism and Consumption
Russell W. Belk, Vibrant Publishers
Paperback
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...
View full detailsUser Experience Design: A Practical Playbook for Business Growth
Satyam Kantamneni
Paperback
• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...
View full detailsConsumer Economic Wellbeing
Jing Jian Xiao
Paperback
• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...
View full detailsComportamento puro del marchio per diverse attività commerciali con il neuromarketing
Mohd Sadique Shaikh
Paperback
• Author(s): Mohd Sadique Shaikh • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementUn comportamento di marca puro aiuta sempre a mantenere la reputazione del marchio sul mercato e...
View full detailsInfluencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...
View full details