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Search results for “[Subject: consumer-behavior]”

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The Cambridge Handbook of Consumer Psychology

Cait Lamberton, Derek D. Rucker, Stephen A. Spiller

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₹8,130
Current price ₹8,130

• Author(s): Cait Lamberton | Derek D. Rucker | Stephen A. Spiller • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Applied PsychologyIn the last two years, consumers have experienced massive change...

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Make me not me: Product stories as sales driver and identity builder

Deane Golterman

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Current price ₹1,784
Original price ₹1,960
Original price ₹1,960
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• Author(s): Deane Golterman • Publisher: Procentforlaget • Publisher Imprint: Procentforlaget • BISAC: Consumer Behavior - GeneralDo we really need more consumer 'stuff'? While most everyone will answer 'No, ' we still see thousands of new produ...

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Neuromarketing: Marktpsychologie und Onlinemarketing

Christian Schallitz

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Original price ₹2,637
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• Author(s): Christian Schallitz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Christian-Albrechts-Unive...

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Das Konsumentenverhalten beim Lebensmitteleinkauf unter besonderer Berücksichtigung der Discounter: Eine sozial- und perzeptionsgeographische Untersuc

Gerrit Seul

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Current price ₹9,295
Original price ₹10,614
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• Author(s): Gerrit Seul • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: GeneralInhaltsangabe: Einleitung: Der Discounter ist die erfolgreichste Betriebsform des deutschen Lebensmitteleinzelhandels der letzten 20 Jahre. Gegenwärtig...

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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Grant David McCracken

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• Author(s): Grant David McCracken • Publisher: Indiana University Press • Publisher Imprint: Indiana University Press • BISAC: Anthropology - Cultural & Social"This book compiles and integrates highly innovative work aimed at bridging the fi...

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Postmodern Consumer Research: The Study of Consumption as Text

Elizabeth Hirschman

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Original price ₹10,661
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• Author(s): Elizabeth Hirschman • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThe methodological choices now confronting consumer researchers are daunting and for many years, researchers have ...

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Comportamento do consumidor e gerações na Suíça

Karina Saakyan

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Current price ₹2,806
Original price ₹3,038
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• Author(s): Karina Saakyan • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralSempre foi intrigante descobrir mais sobre o comportamento do consumidor e o que desencadeia e influen...

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Consumer Behaviors That Influence Purchases of Replicate Entertainment Products

Dr Chris

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• Author(s): Dr Chris • Publisher: Xlibris • Publisher Imprint: Xlibris • BISAC: General

Attention, Attitude, and Affect in Response To Advertising

Eddie M. Clark

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• Author(s): Eddie M. Clark • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Advertising & PromotionLinked from the days of their origins, psychology and advertising developed as independent disciplines at almo...

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Bildkommunikation in der Werbung: Lebensstilkonzepte und Imagerystrategien für das Marketing

Nicole Erksmeier

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• Author(s): Nicole Erksmeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2007 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

Eugene Y. Chan

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Original price ₹7,589
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• Author(s): Eugene Y. Chan • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralAimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps re...

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Consumer Behavior and Private Brand Marketing in the Pune Electronics

Sandeep Londhe, Dhananjay Mandlik

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Current price ₹8,203
Original price ₹9,344
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• Author(s): Sandeep Londhe | Dhananjay Mandlik • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Management - GeneralIndia's electronics retail sector has transformed significantly over th...

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Verbraucherverhalten

R. Vettriselvan, S. Michael

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• Author(s): R. Vettriselvan | S. Michael • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralOnline-Shopping ist der Prozess des Kaufs von Waren und Dienstleistungen von Händlern, die aufgrund de...

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Social Psychology of Dress

Sharron J. Lennon, Kim K. P. Johnson

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Current price ₹7,676
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• Author(s): Sharron J. Lennon | Kim K. P. Johnson • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesSocial Psychology of Dress, 2nd Edition presents and explains the major ...

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The Political Economy of Consumer Behavior: Contesting Consumption

Bruce Pietrykowski

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Current price ₹4,943
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• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have d...

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An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China

Kelvin Molly

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Current price ₹2,141
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• Author(s): Kelvin Molly • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDocument from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: T...

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The Routledge Companion to Ethnic Marketing

Ahmad Jamal, Lisa Peñaloza, Michel Laroche

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Original price ₹6,315
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• Author(s): Ahmad Jamal | Lisa Peñaloza | Michel Laroche • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - GeneralThe globalization of marketing has brought about an interesting paradox: as the discipline becomes more gl...

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Das Preissuchverhalten Der Konsumenten: Ein Verhaltensökonomisches Erklärungsmodell Auf Der Basis Der Theorie Des Anspruchsniveaus

Sebastian Van Baal

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Current price ₹4,760
Original price ₹7,323
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• Author(s): Sebastian Van Baal • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian van Baal entwickelt ein neues Modell zur Erklärung des Preissuchverhaltens, das Elemente aus der marketingwissensc...

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Mindwise Marketing: Unlocking Psychological Success for Small Businesses

Jonathan H. Merrick

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Original price ₹1,623
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• Author(s): Jonathan H. Merrick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Changing Consumer Positive Emotion Methods

John Lok

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Current price ₹1,947
Original price ₹2,058
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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General This book is concerned how to apply behavioral economy method to predict consumer behavior. Also I shall compare to explain wha...

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Consumer Culture's Corrosive Currents: Analyzing commercialism's impact on societal well-being and consumer behavior

Samantha Langley

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• Author(s): Samantha Langley • Publisher: Samantha Langley • Publisher Imprint: Samantha Langley • BISAC: Consumer Behavior - GeneralDive deep into the captivating, and often unsettling, world of modern consumerism with "Consumer Culture's Corro...

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Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling: A critical and explorator

Ragesh Ragavan Pillai

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Current price ₹5,663
Original price ₹6,615
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• Author(s): Ragesh Ragavan Pillai • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff...

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Advances In E-Business Research: E-business Innovation and Research

In Lee

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Current price ₹5,990
Original price ₹9,215
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• Author(s): In Lee • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementThis text covers a wide variety of topics, such as e-business models, e-business strategies, online consumer behaviour, e-business process m...

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Digital Consumer Behavior: Navigating the Dynamics Building the Demand

Kyle Allison

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Current price ₹2,441
Original price ₹3,430
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• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

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Understanding Aesthetics For The Merchandising And Design Professional

Ann Marie Fiore

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Current price ₹8,528
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• Author(s): Ann Marie Fiore • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Fashion & AccessoriesAbout the Book Bridging the gap between the study of aesthetics and its application in the merc...

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Vom Nischentrend Zum Lebensstil: Der Einfluss Des Lebensgefühls Auf Das Konsumentenverhalten

Katharina Klug

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• Author(s): Katharina Klug • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralCocooning, Neo-Nomadismus, Minimalismus, Slow Living, Precycling und Freecycling - das sind sechs unkonventionelle L...

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Consumer Behavior During the Online Business Era

Jonathan Sarwono

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• Author(s): Jonathan Sarwono • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CommerceContent of the webThis book is about consumer behavior during the era of the online business in which the discussion ...

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Consumer Behavior Knowledge for Effective Sports and Event Marketing

Lynn R. Kahle

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• Author(s): Lynn R. Kahle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business AspectsThe growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated ...

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Neuromarketing. Erkenntnisse, Anwendungsmöglichkeiten und Perspektiven

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralInhaltsverzeichnis Abkürzungsverzeichnis Abbildungsverzeichnis Tabellenverzeichnis 1 Einleitung 2 Theoretische Grundlagen 2.1 Definitione...

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Kaufverhalten Der Verbraucher

Klaus Schreiber

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Original price ₹5,754
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• Author(s): Klaus Schreiber • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAUFBAU DER UNTERSUCHUNG Dem Verbraucher ist in den letzten Jahrzehnten zunehmend unterstellt worden, da er seine ökonomischen ...

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Wie Werte unser Konsumverhalten beeinflussen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (SRH Riedlingen), Veran...

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Globalism and Consumption

Russell W. Belk, Vibrant Publishers

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Original price ₹8,710
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• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralGlobalism and Consumption delves into the complex relationship between globalization and...

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User Experience Design: A Practical Playbook for Business Growth

Satyam Kantamneni

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Current price ₹2,079
Original price ₹3,199
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• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

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Consumer Economic Wellbeing

Jing Jian Xiao

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Current price ₹5,094
Original price ₹7,836
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• Author(s): Jing Jian Xiao • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - GeneralFrom the Back CoverThis timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Res...

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Comportamento puro del marchio per diverse attività commerciali con il neuromarketing

Mohd Sadique Shaikh

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Current price ₹5,655
Original price ₹6,630
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• Author(s): Mohd Sadique Shaikh • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementUn comportamento di marca puro aiuta sempre a mantenere la reputazione del marchio sul mercato e...

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Influencer Marketing als Verkaufsstrategie. Wie Instagram das Konsumentenverhalten beeinflusst

Anonymous

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Current price ₹5,748
Original price ₹6,713
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• Author(s): Anonymous • Publisher: Science Factory • Publisher Imprint: Science Factory • BISAC: Marketing - GeneralDie Produktrecherche findet immer mehr im Internet statt, vor allem in Sozialen Medien. Das haben auch Unternehmen erkannt und nu...

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