Search results for “[subject: consumer-behavior]”

• Author(s): D. Asch • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: CommerceThe new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be...

• Author(s): Gisela Kopp • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität der Künste Berlin (...

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...

• Author(s): Frederic Charles Petit • Publisher: Yourwriters • Publisher Imprint: Yourwriters • BISAC: Consumer Behavior - GeneralAs the online universe has expanded to dominate all of our lives, businesses have struggled to find a place in the O...

• Author(s): Michaela Wänke • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Marketing - ResearchThe Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research dev...

• Author(s): Marieke de Mooij • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International - MarketingMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her own ...

• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...

• Author(s): Malongo Mpidi Gabriel | Matusu Zau Florent | Mbi Mbambi Montana Joshua • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralIn einem Kontext, in dem die Digitalisierung die Kaufgewohnh...

• Author(s): Cele C. Otnes | Tina M. Lowrey • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Marketing - GeneralAn interdisciplinary anthology of consumption rituals.This new volume will help the understanding of why &...

• Author(s): Eshetu Tefera Bekele • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book offre un'esplorazione approfondita dei fattori psicologici, soc...

• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralLe comportement du consommateur a fait l'objet de nombreuses recherches et est ...

• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

• Author(s): Marion Giordan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralEducation in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many pa...

• Author(s): Gerold Behrens • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Marketing - ResearchKonsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichte...

• Author(s): Derek V. Byrne • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Life Sciences - BiologyAs Severe Acute Respiratory Syndrome Coronavirus-2 (SARS-CoV-2) evolved into a global pandemic, assessments of coronavirus disease 19 (C...

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

• Author(s): Gordon Foxall • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmen...

• Author(s): Jagdish Sheth • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchLegend in Marketing: Consumer Behavior - Empirical ResearchBy Jagdish N. ShethConsumer Behavior: Empirical Research is...

• Author(s): Kishore Kumar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLa tutela dell'ambiente � un compito importante nell'era attuale. In questo libro vengono illustrate l...

• Author(s): Wookjae Heo • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Insurance - GeneralFrom the Back Cover"Once every 10 or 20 years, a researcher identifies a tool that can be used to transform the way in which a product ...

• Author(s): Allan Kimmel | Allan J. Kimmel • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, b...

• Author(s): Kit Yarrow • Publisher: Jossey-Bass • Publisher Imprint: Jossey-Bass • BISAC: Consumer Behavior - GeneralTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology...

• Author(s): Irfan Manzoor • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralLo scopo di questa ricerca era quello di esaminare attentamente lo studio espressivo sull'effetto del marketing verde sul...

• Author(s): Linda Schiller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Hochschule f�r nachhaltige E...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

• Author(s): Tim Jackson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Development - Sustainable DevelopmentSustainable consumption is a controversial concept: politically, socially...

• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...

• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...

• Author(s): Richard P. Bagozzi | Attila Yaprak • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General

• Author(s): Francis Thomas Juster • Publisher: Princeton University Press • Publisher Imprint: Princeton University Press • BISAC: Economics - TheoryThe author is concerned with whether or not surveys of consumer anticipations can improve predic...

• Author(s): Marian Bosse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Soziologie - Konsum und Werbung, Note: bestanden, Universität Bielefeld (Soziologische ...

• Author(s): Manzoor Irfan • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralThe purpose of this research was to scrutinize expressive study on the effect of green market...

• Author(s): João Batista Ferreira | Débora L. Amaral • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralGrundlegendes Ziel dieser Studie ist es, das Thema Verbraucherverhalten zu vertiefen, indem die wichti...

• Author(s): Chantal Weyers • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Neue Trends im Konsumentenverhalten, bedingt durch einen allgemeinen Wertewandel und strukturelle Veränderung...

• Author(s): Claudia Mennicken • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralThe objective of this book is to contribute to the role that consumer behaviour research plays as a well established researc...