Search results for “[subject: consumer-behavior]”

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): Peter M. Guadagni | John D. C. Little • Publisher: Hutson Street Press • Publisher Imprint: Hutson Street Press • BISAC: Marketing - GeneralThis work presents "A Logit Model of Brand Choice Calibrated on Scanner Data." It explores th...

• Author(s): Shubha Ranjan Dutta • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralJ'ai l'immense plaisir de présenter à mes chers lecteurs la première édition du livre "Consumer Behavior". ...

• Author(s): Katie Hart • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralDevelop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your profe...

• Author(s): Dominika Maison • Publisher: Springer • Publisher Imprint: Springer • BISAC: Finance - GeneralFrom the Back CoverThis book stresses the psychological perspective in explaining financial behavior. Traditionally, financial behaviors su...

• Author(s): Melina Palmer • Publisher: Mango • Publisher Imprint: Mango • BISAC: Social PsychologyUse the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, au...

• Author(s): Hans Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchIn modern business practices, marketing dimensions are changi...

• Author(s): Toni Katharina Kopp • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralAs plant-based alternatives surge in popularity, marketers face a crucial dilemma: shou...

• Author(s): Ruby Roy Dholakia • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverComputers, smart phones, hi-def TVs, iPods...we buy them, upgrade them, abandon or complain about them...

• Author(s): Christian Britze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2007 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, ...

• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...

• Author(s): Dr Sudhinder Singh Chowhan | Dr Shilpi Chowhan • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralConsumer Behaviour in Pharma and Healthcare Marketing offers a comprehensive look at how p...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Kishore Kumar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Production & Operations ManagementA prote��o ambiental � uma tarefa importante na era atual. A informa��o recente sobr...

• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

• Author(s): Fabiana Vicente | Tatiana Benites • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Marketing - General

• Author(s): Hasnaa El Gozmir | Abderrahmane Chouhbi | Rachid El Moubarki • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralA compreensão do comportamento do consumidor implica a a...

• Author(s): Faisal Jamil • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralDescription of the book "The Psychology of Consumer Behavior: Understanding What Drives FMCG Purchases...

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

• Author(s): Angelin Close Scheinbaum • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralSocial media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers be...

• Author(s): Cathrine Jansson-Boyd • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: PersonalityFrom the Back CoverWhat does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engag...

• Author(s): Jagdish N. Sheth | Varsha Jain • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital en...

• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...

• Author(s): John O'Shaughnessy • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Marketing - ResearchWhy People Buy provides an original approach to studying and understanding consumers, showing how to id...

• Author(s): Richard Shotton | Michaelaaron Flicker • Publisher: Harriman House • Publisher Imprint: Harriman House • Subject: Education & Psychology, • BISAC: Marketing - Direct"A book for the ages." --Rory Sutherland, Author, Alchemy How d...

• Author(s): Pantea Keikhosrokiani • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchThe emergence of new technologies within the industrial revolution has transformed businesses ...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Driven Marketing...

• Author(s): Gordon Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the B...

• Author(s): May Lee Ng • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralZiel dieser Studie war es, Faktoren zu ermitteln, die die Kaufabsicht malaysischer Verbraucher �ber das Internet beeinfl...

• Author(s): Edward P. Krugman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Cons...

• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

• Author(s): Daniel Howard | Amna Kirmani | Priyali Rajagopal • Publisher: Psychology Press • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purc...

• Author(s): Maison Dominika • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualit...

• Author(s): John C. Mowen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchIntegrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to moti...

• Author(s): Gerard Emilien • Publisher: Springer • Publisher Imprint: Springer • BISAC: Organizational BehaviorFrom the Back CoverThis book reflects the current thinking and research on how consumers' perception of product risks and benefits aff...

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 1 by J...